Precise Marketing Strategy of PICC- with Company overview & Campaigns

In the previous article, we discussed the marketing strategy of Acko General Insurance Now we are going to unfold the marketing strategy of PICC- People’s Insurance Company of China that has led to the company’s growth over the years.

Our primary purpose is to help you become aware of PICC’s journey as one of the biggest known insurance companies in China and also among the largest companies in the world.

You will agree that ‘marketing’ is at the heart of the business.

A business may introduce, reinvent and innovate its products but the sales will grow and revenue will be generated only when it is succeeded by thorough market research and planning and followed by promotion among the customers and distribution at the right time and right place.

Hence a company becomes a brand only through the right marketing strategies embraced from time to time.

As users or rather consumers of the products have gone digital, online presence makes the companies go for digitalisation as well.

If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Digital Master Class on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we go into details and elaborations about the marketing strategy of PICC, let us start by knowing the company’s story, target audience and digital presence.