Marketing Strategy of Pall Mall: Detailed Overview

The SWOT Analysis of Pall Mall was covered in the prior article. This article will discuss the Marketing Strategy of Pall Mall.

This article’s goal is to examine the methods Pall Mall employs to increase the success of its business. These include STP analysis, e-commerce plans, campaigns, and social media presence, all of which are essential for businesses to maintain contact with their clients.

A company’s marketing strategy has a role in its success. To better serve businesses and consumers, marketing has recently changed and gone digital.

Targeting your customers directly with digital marketing is simple and adds a personal touch to your audience. Digital marketing has huge market potential due to its advantages.

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Moving on, let’s begin by understanding Pall Mall’s marketing approach and its history.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]