Name: Marketing Strategy Of National Aluminium Company 2025
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About National Aluminium Company – Overview</b></h2><p><span style="font-weight: 400;">National Aluminium Company Limited (NALCO) was established on 7th January in the year 1981. Its headquarters is in Bhubaneswar. It produces Aluminium and Bauxite products. NALCO has set itself aside from the crowd by being the lowest cost </span><a href="https://indiancompanies.in/list-of-26-indian-aluminium-producer-company/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">producer of Bauxite and Alumina in the world</span></a><span style="font-weight: 400;">. NALCO is also the first Public Sector Company in India to make its way into the international market.&nbsp;</span></p><p><span style="font-weight: 400;">The company focuses on coming up with innovative techniques and ideas to further reduce the cost of its products and also promote an eco-friendly environment. To ensure sustainable development, the company is harnessing renewable energy. NALCO has played a significant role in social-economic development.</span></p><p><span style="font-weight: 400;">It actively participates in various social activities and contributes to many educational Campaigns as well. The company has taken responsibility to upgrade the infrastructure &amp; maintain cleanliness. It is providing skill training to unemployed youths in association with training partners in various demand areas as well. This is not all, NALCO has done many more social services all around Asia and takes pride in it.</span></p><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on National Aluminium Company</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Douglas M. Baker Jr.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">Shri Sridhar Patra</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">Worldwide</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Mining power</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">₹16,952 Cr</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">To keep growing and setting more benchmarks in the Alumina and Aluminium business and continuously improve the efficiency as well.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">“Ordinary people, extraordinary attitude.”</td></tr></tbody></table></div></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of National Aluminium Company</b></h2><p><span style="font-weight: 400;">National Aluminium Company Ltd. has become one of the most in-demand companies for its product because they are really affordable and are premium in quality as well.</span></p><p><span style="font-weight: 400;">By gaining the trust of its consumers, it has secured its place in the market. It actively contributed to the development of the society which gives a good impression of the company.</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">Segmentation refers to the distribution of the market on the basis of types of consumers. It allows us to target our consumer group who will be interested in our product.</span></p><p><span style="font-weight: 400;">NALCO is an aluminium-producing company and has various products like standard ingots, T- Ingots, wire rods, rolled products, and Sheets. So the target audience is mainly anyone who is in any field using these products.&nbsp; It is highly used by industries like consumer durables, transportation, construction, and packaging.</span></p><p><span style="font-weight: 400;">Targeting is a process through which we test our product before launching it in the market. It helps us to understand what the market wants and if we are fulfilling that as a producer. The feedback we get from this process is the key element.</span></p><p><span style="font-weight: 400;">From the day of commencement, this company has continuously earned profits. It has never performed test marketing to test its products.</span></p><p><span style="font-weight: 400;">Positioning is a process where we create an image of our own in the eyes of the consumers. NALCO has made a unique position for itself by being the lowest-cost producer of Bauxite and Alumina in the world. It produces supreme quality products at the best prices all across the globe.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-300080 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876066045-707bc608f062085ae1652b174a88179d.webp" alt="Marketing Strategy of National Aluminium Company - Campaign 1" width="195" height="195" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/1-15.jpgw3.webp 195w, https://iide.co/wp-content/uploads/2022/06/1-15-150x150.jpg 150w, https://iide.co/wp-content/uploads/2022/06/1-15-96x96.jpg 96w" sizes="(max-width: 195px) 100vw, 195px"></p><p><span style="font-weight: 400;">Nalco Champion provides safe and sustainable chemistry programs and services to all the oil and gas industry. The campaign highlighted their core values and how they do business.&nbsp;</span></p><p><span style="font-weight: 400;">The “Its Chemistry” campaign reflects that when you do business with Nalco Champion, it makes its customers feel more engaged and makes them feel ready for the most complex operational challenges.&nbsp;</span></p><p><span style="font-weight: 400;">Its chemistry is the best way to make links in the society because the company is already very famous so reflecting on the services that it provides is the best way to serve society.</span></p><p><span style="font-weight: 400;">Nalco evolved a new marketing strategy and seeks customers’ feedback.</span></p><p><img fetchpriority="high" decoding="async" class="wp-image-300081 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876066532-a59a553ca066f84b0bef3508fdc29fbf.webp" alt="Marketing Strategy of National Aluminium Company - Consumer Feedback" width="308" height="176" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/2-12.jpgw3.webp 308w, https://iide.co/wp-content/uploads/2022/06/2-12-300x171.jpg 300w, https://iide.co/wp-content/uploads/2022/06/2-12-150x86.jpg 150w" sizes="(max-width: 308px) 100vw, 308px"></p><p><span style="font-weight: 400;">This is the first one in a series of customer meets planned across the country, Bhubaneswar to directly seek the feedback from their consumers by maintaining direct communication.</span></p><p><span style="font-weight: 400;">Nalco Supports ‘Youth Against Tobacco’ Campaign</span></p><p><img decoding="async" class="wp-image-300082 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876067160-013e785d4866f51ec224c6875a799d2f.webp" alt="Marketing Strategy of National Aluminium Company - Nalco Supports ‘Youth Against Tobacco’ Campaign" width="290" height="150" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/3-12.jpgw3.webp 290w, https://iide.co/wp-content/uploads/2022/06/3-12-150x78.jpg 150w" sizes="(max-width: 290px) 100vw, 290px"></p><p><span style="font-weight: 400;">This campaign has been initiated by the voluntary organisation Mission Odisha, with the active support of National Aluminium Company Limited (Nalco). Around 300 school children and volunteers participated in the inaugural ceremony of the campaign. On this occasion, an anti-tobacco Sand Animation film by Shri Manas Sahoo was released.</span></p><p><span style="font-weight: 400;">Shri Badri Mishra of Mission Odisha lauded the support provided by Nalco in this campaign and expressed his gratitude towards its CMD Shri Chand. By engaging in campaigns related to social problems, NALCO reaches a larger audience.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">NALCO is active on various different social media platforms such as Instagram, LinkedIn, Facebook, YouTube, and Twitter. NALCO understands the importance of social media marketing in the present generation and has recently executed a program “Growth in Togetherness” which seeks direct customer feedback.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Followers</span></li></ul><p><span style="font-weight: 400;">Instagram- 2,318<br></span><span style="font-weight: 400;">Facebook- 8.6 thousand<br></span><span style="font-weight: 400;">YouTube- 1.01k subscribers&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Likes</span></li></ul><p><span style="font-weight: 400;">Instagram- 7,500<br></span><span style="font-weight: 400;">Facebook- 2.3k<br></span><span style="font-weight: 400;">YouTube- 23k</span></p><p><span style="font-weight: 400;">The posts contain mainly informational content and they are mostly related to social work and awards and achievements of NALCO. NALCO is actively engaged in supporting many education-based campaigns and setting new records in the industry.</span></p><h3><b><br>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-300083 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876067690-f5c7ff0d906a62d42d417ed2ebf09eb3.webp" alt="Marketing Strategy of National Aluminium Company - SEO" width="252" height="368" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/06/Capture-6.jpgw3.webp 448w, https://iide.co/wp-content/uploads/2022/06/Capture-6-205x300.jpg 205w, https://iide.co/wp-content/uploads/2022/06/Capture-6-150x219.jpg 150w" sizes="(max-width: 252px) 100vw, 252px"></p><p><span style="font-weight: 400;">NALCO uses SEO to a great extent. Most of its traffic is organic and only a few percent is through paid marketing campaigns. It has a huge traffic of 75k+ and it has 148,000+ backlinks. This shows that the company has put in a lot of effort over these years and has succeeded to get organic SERP results. NALCO targets quality traffic which shows that it has a huge potential in the market and hence increasing leads and sales.</span></p><p><span style="font-weight: 400;">It understands inbound marketing and targets its focus audience only which helps in making information more accessible. NALCO focuses on attracting users who are actively looking for information related to their industry, products, and services, so it is much more effective in reaching out to its target audience.</span></p><p><span style="font-weight: 400;">Plus, this gives them the opportunity to reach their audience while they’re already considering making a purchase or contracting a service — increasing the chances that their marketing messages will translate into sales and leads. NALCO has made its online presence a top priority by effectively using SEO Strategies.&nbsp;</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">NALCO has not collaborated with any social media platforms. It has grown to this height by its own efforts and due to the genuineness of its product. It has succeeded to become a globally reputed company on its own.</span></p><h3><b><br>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">NALCO has a website of its own where they showcase all their achievements. NALCO has been a part of a number of social services such as rehabilitation of displaced families, health care and sanitation of local people, education, providing safe drinking water, pollution control, environmental measures, rural development, promotion of arts, crafts &amp; culture which are all given on its website under the spotlight section.&nbsp;</span></p><p><span style="font-weight: 400;">A detailed description of NALCO’s corporate profile, business, career, services, and initiates is also available.&nbsp; The two most interesting parts of the website are media updates and Twitter updates.</span></p><h3><b><br>Mobile Apps</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">NISARG</span></li></ul><p><span style="font-weight: 400;">(Nalco Initiatives for Social Awareness and Responsible Growth) is a mobile App to inform the citizens about the efforts that the company is making for the betterment of society by supporting various campaigns, providing educational facilities, etc.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;Hamesha Nalconian</span></li></ul><p><span style="font-weight: 400;">Hamesha Nalconian is a mobile App for the Retired employees at NALCO. It provides information about its new policies, post-retirement medical facilities, related notices, and documents.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">NAGINAA</span></li></ul><p><span style="font-weight: 400;">(Nalco Grahak Information and Networking App for All) is a mobile App for Customers which provides information about its products, their prices, points of sale, and other related information.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;NAMASYA</span></li></ul><p><span style="font-weight: 400;">(Nalco Micro And Small enterprise Yogayog Application) is a mobile App for MSE Vendors which highlights NALCO’s efforts toward the development of MSE.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">NALCO is available on many social media platforms and is highly active social media.</span></p><p><span style="font-weight: 400;">The post content is related to their achievements in the industry, new benchmarks set by them, campaigns supported by them, awareness messages, etc. NALCO is one of the most bright examples of India’s industrial capability and is actively a part of many social programs due to which it is often published in newspapers.</span></p><p>This ends our elaborative marketing strategy of National Aluminium Company. Let us conclude our learning below from the marketing strategy of National Aluminium Company.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What is unique in the Marketing Strategy of National Aluminium Company?</b></h2><p><span style="font-weight: 400;">To conclude, we can say that National Aluminium Company Limited is a very well-known and popular company in not only India but all around Asia. It is getting love from people all across the globe. NALCO has continued so much towards a society that people connect with the company more and trust it. The feature that distinguishes NALCO from its competitors is its low price with amazing quality.&nbsp;</span></p><p><span style="font-weight: 400;">Being a company always involved in social services, it has gained popularity around social media platforms. But its marketing strategies can be improved. It is continuously making efforts to shift towards digitalization and is doing well.</span></p><p><span style="font-weight: 400;">Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out</span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;"> IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of National Aluminium Company has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of National Aluminium Company, check out our</span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;"> IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of National Aluminium Company, and do share your thoughts on this case study of the marketing strategy of National Aluminium Company in the comments section below.</span></p></div></div>

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Marketing Strategy Of National Aluminium Company 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In a previous blog, we did a deep insight into the </span><a href="https://iide.co/case-studies/swot-analysis-of-nalco/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of NALCO</span></a><span style="font-weight: 400;">. In this blog, we will discuss the Marketing Strategy of National Aluminium Company (NALCO) – a public company serving high-quality aluminium and Alumina products at least prices.&nbsp;</span></p><p><span style="font-weight: 400;">By the end of this blog, you will gain a deep insight into the marketing strategy of National Aluminium Company and how it became Asia’s Aluminium Power Complex.&nbsp;</span></p><p><span style="font-weight: 400;">As you all are well aware that the world is gradually shifting towards digitalization. If you want to know more about marketing then you can check out </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">IIDE free masterclass</span></a><span style="font-weight: 400;"> by the CEO and founder itself, Karan Shah.</span></p><p><span style="font-weight: 400;">In this blog, we will learn about the Marketing Strategy of National Aluminium Company. Before going on any further, let’s know a little bit more about the company’s profile and its overview.</span></p></div></div>

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In-Depth Marketing Strategy of National Aluminium Company

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