Name: Complete Marketing Strategy Of Movistar - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Movistar</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-248322 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876024407-9cc2af37194230ec5c9e5e9844833802.webp" alt="Marketing Strategy Of Movistar - Movistar BillBoard" width="403" height="206"><br><b>(Movistar, Source: Halberd Bastion)</b></p><p><span style="font-weight: 400;">Movistar is a Spanish telecommunications company that provides fixed and mobile telephone as well as broadband services to its customers. It is a subsidiary company of Telefonico. It has operations in Spain as well as several other Latin American nations like Mexico, Chile, and Argentina.&nbsp;</span></p><p><span style="font-weight: 400;">With 22 million users and a 41.58 per cent market share, the business is Spain’s largest carrier</span><span style="font-weight: 400;">.</span></p><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Movistar</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">José María Álvarez-Pallete López</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Juan Pablo Molinero</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">Spain and Latin America</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">Telecommunication</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">14.5 billion euros in 2021</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;">N/A</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">Make our world more human, connecting people’s lives.</span></td></tr></tbody></table></div></div><h2><strong>Marketing Strategy of Movistar</strong></h2><h3><b>Segmentation, Targeting, and&nbsp; Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.</span></p><p><span style="font-weight: 400;">Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">Movistar is Spain’s digital enabler of telecommunications services.</span></p><p><span style="font-weight: 400;">Movistar targets landline and fixed infrastructure, mobile and data services users, Movistar broadband plans users, and landline packages Movistar users, Movistar mobile, these are all the products the Movistar launched and also they target the Movistar other services like Fixed-line internet, mobile internet,&nbsp;fixed-line, and&nbsp;mobile telephony,&nbsp;IP television uses always.&nbsp;</span></p><p><span style="font-weight: 400;">Other than the Mobile telephone, Landline telephone, communication through fibre optics, digital television and IT services.&nbsp; British Telecommunication has also ventured into the business of consultancy and business solutions in order to capture different markets.&nbsp;</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">It is a leading telecommunication provider in Spain. It is Spain’s largest telecommunications company, providing Mobile phones, TV, high-speed and wireless Internet, and residential Home phone services.</span></p><p><span style="font-weight: 400;">Market Position: Movistar has a dominant market position being the leading network provider in Spain. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-330685 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876025730-9b8bad7e274eb2a8f57adcee132747b0.webp" alt="Marketing Strategy Of Movistar - Campaign 1" width="399" height="189"></p><p><span style="font-weight: 400;">4 years ago, Pedro Gallese, Peru’s National Team goalkeeper was insulted by an Argentine player.&nbsp;</span></p><p><span style="font-weight: 400;">The insult was heard by everyone in the nation because the players were next to the microphone on the field. Although, at that time there was no response.</span></p><p><span style="font-weight: 400;">But on Mother’s Day a professional campaign titled ‘Unconditional Mom’ by Movistar in which Mrs Tatiana Quiroz, mother of the player, conveyed a message that the love of a mother, who cares for and defends, is above all unconditional.</span><span style="font-weight: 400;"><br></span></p><p><img decoding="async" class="wp-image-330684 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876026505-2cfc4c8dd1ab8d83b33a4dd8cfb553aa.webp" alt="Marketing Strategy Of Movistar - Campaign 2" width="377" height="261"></p><p><span style="font-weight: 400;">When we lock ourselves up looking at our phones, we miss out on so many things. Moments that we won’t remember, talks that’ll never come, a life that keeps moving. We lock ourselves up so much that we basically lose the freedom to move and we “get” behind bars.</span></p><p><span style="font-weight: 400;">This is exactly why the campaign titled ‘Escape from your phone was published in Mexico in May 2021. It was created for the brand: Movistar.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">The company has been found on all Websites&nbsp;</span></p><p><span style="font-weight: 400;">Facebook: 2 million<br></span><span style="font-weight: 400;">Instagram: 29.5k followers<br></span><span style="font-weight: 400;">LinkedIn: 60k followers<br></span><span style="font-weight: 400;">Twitter: 10k Followers</span></p><p><span style="font-weight: 400;">Most followers are there on Facebook. However, this does not signify a different strategy, but rather just the time spent on a particular platform.&nbsp;</span></p><p><span style="font-weight: 400;">Movistar has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.&nbsp;</span></p><p><span style="font-weight: 400;">Movistar has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><h3><b><br>SEO Strategies</b></h3><p><span style="font-weight: 400;">The keywords search of SEO strategy is good for Movistar it has high&nbsp;</span></p><p><img decoding="async" class="wp-image-330691 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876027247-2ebfdb2d074ab3e393537c4f19cb82ee.webp" alt="Marketing Strategy Of Movistar - SEO" width="278" height="409" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/tele.jpgw3.webp 447w, https://iide.co/wp-content/uploads/2022/09/tele-204x300.jpg 204w, https://iide.co/wp-content/uploads/2022/09/tele-150x221.jpg 150w" sizes="(max-width: 278px) 100vw, 278px"></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, </span><a href="https://www.telefonica.com/es/nosotros/marcas/movistar/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.telefonica.com/es/nosotros/marcas/movistar/</span></a><span style="font-weight: 400;"> has 90k+ organic keywords, which itself is considered excellent. That means Movistar’s digital marketing strategies are gaining a lot of traction and are working well.</span></p><p><span style="font-weight: 400;">Furthermore, the monthly traffic is approximately 1.4M, which is an excellent figure. As a result, Movistar has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Movistar and Disney: strategic allies in offering the best entertainment. The two leading brands in the entertainment industry have joined forces in order to launch Movistar Disney.</span></p><p><span style="font-weight: 400;">This Marketing Strategy element reflects the solution to the customers’ needs. Movistar should develop unique product designs, names, and features to stand out in the competitive market.</span></p><p><span style="font-weight: 400;">Movistar (Spanish pronunciation: [moβisˈtaɾ]) is a major telecommunications provider owned by Telefónica, operating in Spain and Hispanic American countries.[1] It is the largest provider of landline, broadband, mobile services, and pay television (Movistar+) in Spain.</span></p><h3><b><br>Ecommerce Strategies</b><span style="font-weight: 400;"><br></span></h3><p><span style="font-weight: 400;">In the eCommerce strategies, the brand called Movistar has an online platform for customers to explore Movistar offerings and products that they can buy online. They have their own website and The Movistar company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.</span></p><h3><b><br>Content Marketing Strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Their content marketing strategies talk about –&nbsp;</span></p><p><span style="font-weight: 400;">Movistar Tv<br></span><span style="font-weight: 400;">Movistar Wifi<br></span><span style="font-weight: 400;">Internet<br></span><span style="font-weight: 400;">Movistar Mobile<br></span><span style="font-weight: 400;">Web Series promotions<br></span><span style="font-weight: 400;">Movistar On Demand&nbsp;</span></p><p><span style="font-weight: 400;">When it comes to marketing strategies. Movistar keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.&nbsp;</span></p><p><span style="font-weight: 400;">A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Movistar also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.</span></p><p>This ends with an elaborative marketing strategy of Movistar. Let us conclude our learning below from the marketing strategy of Movistar.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in Movistar Marketing?</b></h2><p><span style="font-weight: 400;">One of the industry’s top providers of ICT solutions and services, Movistar Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Movistar has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Movistar check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Movistar, and do share your thoughts on this case study marketing strategy of Movistar in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Movistar? Bring your search to halt & have a look at our blog to get all your answers.

Complete Marketing Strategy Of Movistar - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In this blog, we will learn about the marketing strategy of In our past article, we had done the </span><a href="https://iide.co/case-studies/swot-analysis-of-telia/"><span style="font-weight: 400;">SWOT analysis of Telia</span></a><span style="font-weight: 400;">. In this article, we will see the marketing strategy of Movistar, a telecom organisation.</span></p><p><span style="font-weight: 400;">Movistar was founded in 1995 and is owned by Telefónica S.A., one of </span><a href="https://finance.yahoo.com/news/11-biggest-telecom-companies-world-162958967.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the world’s largest telecommunications companies</span></a><span style="font-weight: 400;">. So ever thought of, how this company became so huge? It happened through its brand awareness over large masses. And brand awareness is a part of marketing.</span></p><p><span style="font-weight: 400;">The company is a market leader in Spain due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out </span><a href="https://iide.co/meetups/?swcfpc=1"><span style="font-weight: 400;">Free Digital Marketing Masterclass</span></a><span style="font-weight: 400;"> by Karan Shah the founder and CEO of IIDE.</span></p><p><span style="font-weight: 400;">Movistar, but before that let’s know about the company.</span></p></div></div>

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Complete Marketing Strategy Of Movistar – A Detailed Analysis

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