Detailed Marketing Strategy of Kajaria Ceramics – Detailed Analysis

In our last blog, we discussed the SWOT analysis of Kajaria Ceramics. Now, for this blog, we will be presenting the ins and outs of the marketing strategy of Kajaria Ceramics, India’s largest ceramic/vitrified tile maker company that has been chosen as a superbrand of India for 12 consecutive times in a row.

Kajaria Ceramics has 8 factories all across India with advanced technologies where they produce high-quality tiles that would meet the customer’s expectations. Their tiles are exported to more than 35 countries around the globe. It is the most certified ceramic tile company in the world.

Kajaria Ceramics has been in operation since 1988 A.D. i.e. for more than 3 decades now. Throughout such a long time, the dynamic nature of the business environment has brought major alterations in the way it markets its products/services.

In contemporary times, the old paradigms of marketing are not very effective, so, the company has adopted new marketing tools and techniques, particularly digital marketing which has a huge contribution to making it stand at the no. 1 position in India as a tile manufacturing company. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

So, what marketing strategies did the company adopt that made it a super brand in India? Let’s hop over and get insights into the detailed marketing strategy of Kajaria Ceramics.