Marketing Strategy of Jubilant Life Sciences
STP – Segmentation, Targeting, and Positioning
STP is a comprehensive framework that explains and streamlines the market segmentation process.
Segmentation- Jubilant Life Sciences separated its customers into three sections: Tier I/II/III cities, Public Sector/Private Sector, and Customer/Builder.
Targeting- Its main target is Customers and Suppliers in both the public and private sectors in all-tier cities.
Positioning – The position of Jubilant Life Science as 15 top of 20 Pharma.
Marketing Campaigns
#WorldQualityWeek

Jubilant Ingrevia celebrated world quality week from 11th – 18th November 2021. The theme of the week was sustainability improving our product, people and planet. This encourages the people to take responsibility for the planet to conserve its resources.
As Jubilant life science is a B2B and B2C company they don’t need any kind of marketing campaigns. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Jubilant life science can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
Jubilant Life Science is active on all the social media pages, the social media pages are well maintained and it also has a nice amount of audience. Most of the social media content is for grown-up audiences.

The most followed social media account of Jubilant Life Sciences is Linkedin with an overall of 1,65,000 followers. They also share a lot of interesting content through YouTube as well. They mostly post content based on health to show the importance of their product. LinkedIn, Twitter, Youtube, Facebook. Social media marketers can engage their audience with a good media strategy and the ability to offer interesting content.
Influencer Marketing

As we all know if we have to vast our business then we need influencers to market the company’s business. Influencers can be a person who has many followers on Instagram or celebrities or the head of the company themselves. Some of the celebrities’ photos are on the website. The main face is the CEO of the company itself.
SEO Strategies

SEO strategy has no other way of doing it. Jubilant Life Science has done this part very well. It has an overall of 1.5K+ organic keywords which is good work by the SEO team in Jubilant Life Science.
The site also has organic monthly traffic of around 5k+ traffic which is very great for an organization like Jubilant Life Sciences to showcase its mission and vision to its customers. The traffic to the website is fluctuating from Oct 2021-Mar to 2022 but it is not coming down to the starting point.
To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.
Ecommerce Strategies
Jubilant Life Science is selling Pharma their own customized products and solutions having a broad portfolio of ingredients that are heavy and not easy to transport like small products, so in this case, they are selling products online for this organization. So, they are not selling any of their products through online portals.
You may find it challenging to deliver the same level of service to your customers as you would in a real store if you own an e-commerce business or conduct some online selling. They are selling their products via suppliers that’s why it is worldwide spread. Jubilant is always betting on technological integration. Nearly 40% of the customers who walk into its integration first discover it online but it has more sales by marketing them locally by marketing teams.
Mobile App
Jubilant Life Science does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, they deal directly with their customers. It does not deal in the manufacturing of any product.
Content Marketing Strategy
Jubilant Life Science does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.
This ends our elaborative marketing strategy of Jubilant Life Sciences. Let us conclude our learning below from the marketing strategy of Jubilant Life Sciences.