Breaking Down the Elements of the Marketing Strategy of JBF Industries

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand Mother Dairy. In this blog, we will cover the marketing strategy of JBF Industries Limited, which stands at the shining pinnacle of success as the industry leader in the value chain of the polyester industry.

The objective is to learn about and gain insight into JBF Industries and how it has become the industry leader in the value chain of polyester.

So, as you can see, the world is now fully online and marketing is the backbone of every industry. If you’re interested in learning more about marketing, check out our free Digital Marketing Masterclass from IIDE’s CEO and Founder, Karan Shah.

Let us begin by getting a quick overview of the followed by the marketing strategy of JBF Industries.

About JBF Industries: Company Overview

JBF Industries Limited (JBF) was established as a private limited company on July 12th 1982 by the mind and work of Bhagirath Arya. It now stands on the shining pinnacle of success as a leader in the field of polyester chips and as one of the top 5 players in Polyester Partially Oriented Yarn (POY) in India, Polyester (BOPET) film, as well as various grades for bottles, film, and polyester chips in textile quality.

JBF became a public limited company in 1986. The company has achieved phenomenal growth since becoming a public limited company, as evidenced by a 250-fold increase in its turnover.

Today, JBF is one of the leading companies in the polyester value chain not only in India but abroad also. Despite the company’s focus on the Indian market, it has never lost an opportunity to cater to the growing polyester markets around the world. The company is among the top 5 domestic market leaders in textile quality scrap, bottle chips, and semi-oriented yarn. Internationally, JBF is also among the top 10 producers of chips and polyester films for bottles. JBF’s brand value has made its products well-accepted by most domestic customers as well as many multinational corporations.

JBF has maintained its commitment to quality for its customers. The company is certified by the ISO, 9001 quality standards system as well as the ISO, 14001 certificates for environmental management.

With a commitment to continuous growth, the company has never lost focus on managing its operations as efficiently as possible, always keeping the interests of its shareholders in mind.

Quick Stats on JBF Industries