360° Marketing Strategy of Hyatt – An Overall Analysis

In our previous article, we learned about the interesting marketing strategy of Marriott International – a well-known brand and the world’s leading lodging company. In this blog, we are going to elucidate the marketing strategy of Hyatt – the world’s leading hospitality company.

The objective is to gain insights and knowledge about the transition of Hyatt House to Hyatt House Corporation and how it became successful in India and the world and its growing high potential hospitality in India.

Marketing is the DNA of any company or luxury brand. Well-planned marketing strategies can make a company successful and the absence of them can highly affect its growth. Therefore, marketing plays an important role in this digital world. So, if you want to learn about Digital Marketing then you can check out our free masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

We will learn about the marketing strategy of Hyatt hotel thoroughly in this blog. But before diving into its nuances, let us first know about the company’s story, digital presence, and target audience.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 29, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]