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HP’s marketing strategy perfectly intertwines innovation, customer focus, and brand visibility, setting the stage for lasting success. Additionally, this company also focuses on market segmentation, target audience, and successful digital campaigns.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 14, 2024
HP's market segment is based on consumer, small business, and enterprise needs, offering tailored solutions.
HP’s target audience includes professionals, gamers, and everyday consumers seeking reliable computing solutions.
The Spectre x360 features 5G connectivity and advanced security features are some of the recent launches of HP.
HP’s EcoSMART initiative focuses on reducing environmental impact across product lifecycles.
HP's official website and leading e-commerce platforms are where one can buy HP products.
Innovation in design, performance, and user experience combined makes HP and its laptop stand out.
Tech influencer Marques Brownlee endorses HP’s gaming lineup.
Through product demos, customer stories, and educational content this company increases engagement with its customers.
Demonstrated through campaigns like ‘Keep Reinventing’ and continuous product advancements.
With comprehensive warranty coverage and dedicated customer support services.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.