Extensive Marketing Strategy of HP – With Detailed Overview

Based on the details given, it’s no surprise that HP’s marketing strategy uses platforms like Instagram and YouTube to showcase ads that combine computing solutions, gaming, and education that can resonate with its target audience.

Additionally, promoting educational resources such as a free top-paying skills course can attract tech enthusiasts and professionals looking to enhance their skills while engaging with HP’s innovative products and solutions.

Marketing Strategy of HP

HP’s marketing strategy revolves around product diversification, digital transformation, and customer-centric innovations. The ‘Keep Reinventing’ campaign underscores HP’s commitment to continuous innovation and adapting to evolving consumer needs.

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Analysis of Campaign: The campaign effectively positions HP as a leader in technological innovation, fostering brand loyalty and maintaining a competitive advantage in the market.

Marketing Strategy of HP (Digital)

Here is a list of components that HP adopts in its marketing strategy:

HP Marketing Strategy
#BendTheRules

HP introduced the award-winning #BendTheRules campaign to promote Pavilion x360, featuring a collaboration with pop star Meghan Trainor to produce a music video.

The video got phenomenal results, which immediately garnered 25 million engagements. Within 24 hours of launching the music video, HP achieved 78% engagement with its intended audience—teenagers aged 13-34. Additionally, the company saw a remarkable 600% increase in YouTube channel visitors and a 48% rise in numbers!

This campaign’s success is often discussed in various digital marketing blogs, highlighting its innovative approach and impressive results.

Yoga Se Bhi Nahi Hoga

HP rolled out a series of five films, underlining the role of new technology, each talking about the different ranges of HP laptops.

This aligns with HP’s marketing strategy to highlight key product USPs such as the well-design of products. The ad film highlights the fall side of slow internet.

Work Happy

In the video, a gentleman talks about how new rules are changing in the current world. Success has certain rules, or at least it used to. With HP’s Hybrid tools, one can work anytime from anywhere. The outlook for the future of work appears significantly brighter.

HP Marketing Strategy – Social Media Marketing

According to studies,t more than 80% of consumers purchase from social media. Social media has made it easier for businesses to analyse consumer behaviour and influence them behind their purchases. Examining digital marketing case studies can provide further insights into these trends.

HP’s marketing strategy involves being active on social media mediums like Instagram, Twitter, TikTok, and Facebook. HP is more popular on Facebook with 4.5 M followers, followed by 1.2M followers on Instagram and 1.1M followers on Twitter.

The company isn’t shy about meeting its audience where they hang out! Recognising that Instagram and Facebook are hubs for HP’s target market, this company has a strong presence on these platforms. They also haven’t forgotten about the professional crowd, boasting a healthy following of 5.1 million on LinkedIn.

But HP goes beyond just showing up. Their social media strategy is a smart mix of promotion and information. They share valuable tips, insights, and discussions about the latest tech trends, keeping their followers engaged and informed.

HP Marketing Strategy – SEO (Search Engine Optimisation)

Search Engine Optimisation (SEO) strategies have a great impact on customers landing on a company’s website. Thus, helping the company to gain more customers, retain existing ones, and gain market share. As it is evident from the image, the company gets around 2.8M customers from organic search which implies that the company uses an excellent number of keywords.

Their website rakes in a healthy amount of visitors without needing to pay for ads. This ‘organic traffic’ comes from people searching for industry-related keywords, and it’s much more valuable than traffic generated through paid channels. Why? Because these visitors are already interested in what HP offers, they are more likely to convert into sales.

Furthermore, according to the graph, the volume of visitors has boomed between March and August 2022 reflecting a good outlook for the company. This demonstrates the effectiveness of HP’s market segmentation strategies in targeting the right audience.

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HP Marketing Strategy – Influencer Marketing

HP produced a video series titled ‘Meet the Intern,’ featuring ESPN sportscaster Charissa Thompson. In each episode, Thompson takes on the role of a new intern at different companies, undertaking various tasks such as organising an open house for a realtor. The concept showcases Thompson using HP products and solutions creatively to accomplish these challenges.

As with most companies, HP ties up with influencers who are popular among its target audience. The company has also tied up with various TikTok influencers in recent days to promote its products among GenZs. This is a key part of HP’s marketing strategy.

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HP Marketing Strategy – E-commerce Strategies

HP has a very informational website, where you can grab a ton of knowledge about the various technological updates. They don’t sell their products on their website, but you can find information about their products including specifications, prices etc. This approach is designed to attract HP’s target market and provide valuable resources.

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HP Marketing Strategy – Mobile Apps

HP officially has up to 5 to 6 applications on both platforms i.e. Android and iOS. The major applications with the highest downloads and star ratings are HP Smart and HP Print Service Plugin. HP Smart helps to Print, scan, and share files from PC to HP Printer. HP Smart makes it easy to get started and keeps you going with features like Print Anywhere or Mobile Fax!

The HP Print Service Plugin simplifies printing documents, emails, and pictures from supported apps to a range of HP printers, such as HP OfficeJet, HP LaserJet, HP DesignJet, HP Photosmart, HP DeskJet, and HP Envy.

HP Marketing Strategy – Content Marketing Strategies

HP has been active on social media, especially on Facebook and Instagram. The content is based on information on its new product arrivals, marketing campaigns, etc. Their press release is based on safety advisory, financials, changes in company structure, etc. Mostly the press release is targeted toward investors. This strategic use of content marketing helps in reaching HP’s target audience effectively.

This ends with an elaborative marketing strategy of HP. Let us conclude our learning below from the marketing strategy of HP.

Top Competitors That Influence HP’s Marketing Strategy

Below is the list of some top competitors of HP:

• Dell: Known for its robust enterprise solutions and customer support services.
• Lenovo: Offers a diverse range of laptops and desktops catering to both consumer and business segments.
• Apple: Competes with premium devices known for their design aesthetics and ecosystem integration.
• Acer: Focuses on affordable laptops and gaming devices, targeting budget-conscious consumers.
• Asus: Specialises in gaming laptops and high-performance computing solutions, appealing to tech enthusiasts.

Marketing Strategy of HP – Failed Campaigns

HP faced criticism for a 2018 ad campaign focusing on laptop durability that was perceived as misleading. The issue stemmed from consumer complaints about the actual durability of the products not meeting advertised claims. In response, HP issued clarifications and improved transparency in its product marketing.