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In the previous blog, we collectively examined the Marketing strategy of Grasim Industries. In this blog, let’s take a deep dive into the marketing strategy of Hindalco Industries – one of the biggest producers of aluminium products in the country.
Hindalco industries formerly known as the Hindustan Aluminium Corporation were laid out in the year 1958 by the Aditya Birla Group. Renukoot in Uttar Pradesh was the place where Hindalco initiated its production process, making nearly 20 thousand metric tons of aluminium and 40 thousand metric tons of alumina per year.
Hindalco being a very senior company has effortlessly induced various verticals of marketing in its arsenal and it has been observed that it adapts smoothly to this ever-evolving space of new-age marketing campaigns. Take a look at this free masterclass on Digital Marketing tips 101 by our founder, Karan shah to keep up with the ever-evolving marketing trends.
In this blog, we will have a glance at the exclusive marketing strategy of Hindalco Industries and understand the terms such as STP, content marketing, SEO strategies and their respective applications.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 21, 2022
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.