Comprehensive Marketing Strategy of Hexaware Technologies

In a previous article, we learned about the detailed Marketing Strategy of Tata Consultancy Services TCS, a leading Indian multinational technology company. In this blog, we will elaborate on the marketing strategy of Hexaware Technologies – One of India’s top IT management services company.

The main motive is to understand and know insights into Hexaware Technologies and how it became one of  India’s top IT management services company Hexaware Technologies aims to become the largest IT management company in India.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will understand the entire marketing strategy of Hexaware Technologies by the end of this blog. Before getting into it, let’s start with the company’s story, target audience, and digital presence.

About – Hexaware Technologies Company Overview

Hexaware Technologies is an information technology (IT) and business services company based in Navi Mumbai, India. Founded in 1990 by Atul Nishar.

The company has offices in countries across the world, including the United States, Mexico, Canada, Brazil, Sydney in Australia, Singapore, Japan, India, China, United Arab Emirates, United Kingdom, Germany, Romania, and the Netherlands.

R Srikrishna became the company’s new CEO on  July 28, 2014, Hexaware offers a diverse variety of specialized business services for various industries, including banking, education, insurance, manufacturing, travel and transportation, capital markets, etc.

The company offers services and solutions in application transformation management, business intelligence and analytics, business processes, digital assurance, and enterprise software.

The company’s current employee strength is over 25,000 with over 255 clients across the globe. Hexaware has been tagged as the fastest-growing outsourcing provider by Asia Outsourcing Congress for the year 2015-2016, and the company is listed among Asia’s 200 best under a Billion on Forbes.

According to its Q1 2018 Financial Update, Hexaware has reported a 12.1% revenue CAGR in USD terms. The company has added USD 180 million in fresh business signed in 2017.