Detailed Marketing Strategy of Gynoveda With Complete Overview

Marketing Strategy of Gynoveda

Gynoveda’s marketing strategy is all about providing a worldwide solution that has no side effects, which makes them more trustworthy. Gynoveda sells its products with the help of all the digital platforms.

Segmentation, Targeting and Positioning

Gynoveda focuses majorly on a female healthcare brand made from 100% ayurvedic herbs. And due to most products being period-centric their customers are between the age of 16 to 50 years old.

Even though they also sell skin care products they are entirely focused on period’s related products.

Gynoveda is the world’s 1st femtech company that uses Ayurveda and technology while also news surrounding they have created an AI-enabled period testing system.

We can say that their segmentation has been on-point and that they can reach their target audience efficiently and effectively.

Marketing Campaigns

Benefits of the Yoga campaign

Gynoveda’s campaign is a Yoga awareness campaign. We all know how beneficial yoga for our health is but we don’t know how to start, which asana’s to perform, and how yoga can help our health. To show how doing yoga daily could help women with health issues they were facing.

Gynoveda started a campaign in which they regularly started posting the Asanas that are helpful and showcasing the benefits of yoga helped their audience to understand the importance of yoga and made their interactions with the audience. Gynoveda launched this campaign during Yoga day, and it is safe to say that this campaign did well.

 PCOS awareness campaign

Gynoveda is hosting several sessions with their customers who have gone through the disorder and those who are still facing the issue. While helping their customers with their products they are also able to spread awareness on the topic.

They have been running paid ads across Instagram, Facebook, and YouTube. Not just females but this campaign was also able to educate males who didn’t know about the problems women face regularly which is why we give this campaign a salute.

Doctor’s advice

Gynoveda was able to guide their audience by hosting sessions with female doctors who were able to share all the knowledge they have regarding the misconceptions on these issues.

Because of this campaign, many of their audience was able to deal with their social anxiety and the doctors were also able to help their viewers by giving them correct advice, which led this campaign to become a success.

Social Media Marketing 

Gynoveda has displayed its presence on all the major social media platforms.

1. Facebook
2. Instagram
3. YouTube

Gynoveda is showing steady growth on social media with 65K followers on Instagram, 65K+ followers on Facebook and almost 14K YouTube subscribers count which is impressive.

Their content is mostly informative mixed with their product showcase and links to the products and interviews with their customers.

Their YouTube channel is still not up to the mark as average views on their videos are between 1-2K although they aim to spread as much awareness as they can, and could help women.

SEO Strategy

There’s no alternative to SEO strategy and Gynoveda has made quite a decent use of it. Though they claimed to have 40K visitors per month our analysis tells a different story. They have nearly 17,000 visitors per month which looks pretty weak in front of 40,000 monthly visitors.

Influencer Marketing

Influencer marketing is a marketing strategy in which brands and individuals working together create and deliver content, products, or services to a large number of social media followers through the use of influencers.

Gynoveda has used this strategy by sponsoring several female influencers such as –

Taapsee Pannu (Bollywood Actor)
Poornima Bhat (Mom, Doctor, and baker)
Neha Modi Jalan (Mom and fashion influencer)
Mona Gonsalves (Mom, Celebrity anchor, and Emcee)
Urmila Verma (Mom and an Actress)

Gynoveda has partnered with UNIMO and has been promoting their products on Instagram and Youtube, the influencer has gained Gynoveda quite a lot of followers and engagement.

E-Commerce Strategies

Gynoveda has an E-commerce website that helps in generating sales through the website. Even though Gynoveda has its very own E-commerce website, Gynoveda’s products are listed on E-commerce giants like Amazon, and Flipkart. The majority of the audience is likely to visit Amazon and Flipkart because of their authority so listing products on these sites is the best way to generate staggering conversions.

On their website, Gynoveda displays a code on every page on the site that offers its customers a percentage of discount when applied. By shifting products daily on the homepage and issuing new offers and discounts, it can result in better conversions. Also, every influencer has their unique code which also gives their customer some discount which is a good way to lead customers to the conversion path.

Content Marketing Strategies

Gynoveda’s goal is to spread awareness about health issues faced by women and how their products can help them tackle those issues. The best part about Gynoveda’s content marketing strategy is that they primarily focus on videos. They have used their Instagram flawlessly, with a mix of product launches and informational posts, and they tend to upload a lot of video content.

Video content is the best way to keep the audience engaged and make them more likely to return to their page. Their blog posts are focused on providing information about how their products are natural and effective with no downsides.

Their Youtube can do better, even with paid advertising they are unable to generate decent views on videos. This means they have to work on their video campaigns. Gynoveda has active social media platforms, blogs, testimonials on their websites, and useful videos on youtube.

Our marketing strategy discussion for Gynoveda has come to an end. The digital marketing approach of each company is unique. For instance, we have discussed Gynoveda’s approach to reaching its target audience.

However, a different approach may be taken by a yoga studio to promote its business. If you are interested to know what strategies will they use then check out this video