Name: Profound Marketing Strategy Of Gree - 2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Gree –</strong></h2><p style="text-align: center;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-349716 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875076528-1d2e9b7513087251571e38cfb336f6b9.webp" alt="marketing strategy of gree - logo" width="600" height="164"><span style="font-weight: 400;">Source – SABA Store</span></p><p><span style="font-weight: 400;">A significant Chinese appliance company with its headquarters in Zhuhai, Guangdong province, is Gree Electric Appliances Inc. Gree Electric was founded in 1991.</span></p><p><span style="font-weight: 400;">&nbsp;It is the biggest producer of domestic air conditioners in the world. The firm sells two different kinds of air conditioners: residential and commercial models.&nbsp;</span></p><p><span style="font-weight: 400;">In addition to other items, the company manufactures electric fans, water dispensers, heaters, rice cookers, air purifiers, water kettles, humidifiers, and induction cookers.&nbsp;</span></p><p><span style="font-weight: 400;">Gree is the brand name used for the distribution of its goods both in China and internationally.&nbsp;</span></p><p><span style="font-weight: 400;">Zhuhai Gree Daikin Device Co., Ltd. and Zhuhai Gree Daikin Precision Mold Co., Ltd. are two joint ventures the company has with Daikin.</span></p><p><b>Quick Stats&nbsp;</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Dong Mingzhu (CHAIRWOMEN)</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">–</td></tr><tr><th scope="row">Area served</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">Worldwide</td></tr><tr><th scope="row">Industry</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">Electronics, Household appliances</td></tr><tr><th scope="row">Revenue</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">$31.10 B (2019)</td></tr><tr><th scope="row">Vision</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">“To build a centenary enterprise”</td></tr><tr><th scope="row">Tagline</th><td data-label="Dong Mingzhu (CHAIRWOMEN)">–</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Gree –&nbsp;</strong></h2><p><span style="font-weight: 400;">Let’s start the marketing strategy of Gree with its STP Analysis</span></p><h3><strong>Segmentation, Targeting and Positioning</strong></h3><p><span style="font-weight: 400;">Segmentation – Gree has segmented its market and products into 2 segments – Household users and Commercial users.</span></p><p><span style="font-weight: 400;">Targeting – Gree Electric targets residents and offices and companies as per their products.</span></p><p><span style="font-weight: 400;">Positioning- Gree Electric has positioned itself as </span><span style="font-weight: 400;">the world’s largest residential air-conditioner manufacturer.</span></p><h3><strong>Marketing Campaigns</strong></h3><p><strong>E-Cycling of Appliances Campaign&nbsp;</strong></p><p><img decoding="async" class="aligncenter wp-image-349715 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875077126-805a777978ccd5f332cc89329b26fa72.webp" alt="marketing strategy of gree - marketing camapign" width="535" height="125" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-377.pngw3.webp 535w, https://iide.co/wp-content/uploads/2022/11/Screenshot-377-480x112.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 535px, 100vw"></p><p><span style="font-weight: 400;">Gree is one of the leading companies in home appliance manufacturing.</span></p><p><span style="font-weight: 400;">Gree started this campaign in 2012.</span></p><p><span style="font-weight: 400;">The main idea of this campaign was to recycle and reuse used appliances such as e-cycling.</span></p><p><span style="font-weight: 400;">This campaign was started to deal with the issue of increasing air pollution.</span></p><p><span style="font-weight: 400;">“We produce high-efficiency air conditioners, but we should also do our part to recycle used appliances,” said Gree President Dong Mingzhu.</span></p><p><span style="font-weight: 400;">Gree took this as their social responsibility to do something for society.</span></p><h3><strong>Social Media Marketing&nbsp;</strong></h3><ul><li><span style="font-weight: 400;">Instagram – 3K+ followers (gree aircon) | 1K+ followers (gree_global)</span></li><li><span style="font-weight: 400;">Facebook – 621K followers</span></li><li><span style="font-weight: 400;">LinkedIn – 12K+ followers</span></li><li><span style="font-weight: 400;">Twitter – 24.5K followers</span></li></ul><p><span style="font-weight: 400;">Gree Electric is the most followed on Facebook. They mostly post promotional content about their company and the products they offer.</span></p><h3><strong>SEO Strategies</strong></h3><p><img decoding="async" class="aligncenter wp-image-349838 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875077656-7b7f56cddcb09230d680894bff383823.webp" alt="marketing strategy of gree - ubersuggest seo screenshot" width="491" height="564" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/GREE-SEO.jpegw3.webp 491w, https://iide.co/wp-content/uploads/2022/11/GREE-SEO-480x551.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 491px, 100vw"></p><p style="text-align: center;"><span style="font-weight: 400;">Source – Ubersuggest</span></p><p><span style="font-weight: 400;">As per the SEO analysis organic keywords, less than 500 are considered bad, 1000+ are considered good and above 10,000 are considered amazing. And as seen Gree has 980 organic keywords which are satisfactory. </span></p><p><span style="font-weight: 400;">They have monthly visits of around 29K which is good as above 20,000 is considered good traffic.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">As of now, Gree Electric does not use any kind of influencer marketing. But influencer marketing can be beneficial for the company. There are many competitors that use influencers to increase brand visibility in the market.&nbsp;</span></p><h3><strong>E-Commerce Strategies</strong></h3><p><span style="font-weight: 400;">Gree Electric has various websites as per the locations. The audience can see all the info about the products and buy according to their needs from the website.</span></p><h3><strong>Content Marketing&nbsp;&nbsp;</strong></h3><p><span style="font-weight: 400;">Gree Electric provides the content to its audience through its social media platforms. Along with social media, there are various articles about Gree on some websites like Forbes, Nikkie Asia, etc.</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">Gree has a mobile app GREE+ on the play store. This app helps you to control the electronic appliances of Gree. This app has ratings of 3.3 and 10L+ downloads on the play store.</span></p><p><span style="font-weight: 400;">This brings us to the end of the marketing strategy of Gree. Let’s conclude what we learned.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of Gree?</b></h2><p><span style="font-weight: 400;">Gree Electric has an amazing marketing strategy. It is the world’s largest residential air conditioner manufacturer.</span></p><p><span style="font-weight: 400;">It some launch some more marketing campaigns in order to engage more with the audience.</span></p><p><span style="font-weight: 400;">Gree Electric is available on various social media platforms for all kinds of audiences. It also has a great SEO Strategy as seen.</span></p><p><span style="font-weight: 400;">Gree Electric has used digital marketing nicely as and where needed. Digital marketing plays an important role in the company’s success.</span></p><p><span style="font-weight: 400;">If you want to grow your business similarly then start learning these skills today.</span></p><p><span style="font-weight: 400;">If you want to excel in digital marketing skills you should check out <a href="https://iide.co/master-mba-digital-marketing/">IIDE’s MBA in Digital Marketing Courses</a>.</span></p><p><span style="font-weight: 400;">Keep reading such in-depth case studies on the <a href="https://iide.co/case-studies/">IIDE Knowledge Portal</a>.</span></p><p><span style="font-weight: 400;">We hope you liked our marketing strategy for Gree. Do share your recommendations and thoughts in the comment section below. Thank you.</span></p></div></div>

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Looking for the marketing strategy of Gree? in this case study, we discussed it in detail with various other factors.

Profound Marketing Strategy Of Gree - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we discussed the </span><a href="https://iide.co/case-studies/voltas-marketing-strategy/"><span style="font-weight: 400;">marketing strategy of Voltas</span></a><span style="font-weight: 400;">. In this article, we will discuss the marketing strategy of Gree – the World’s largest air conditioner manufacturer.</span></p><p><span style="font-weight: 400;">As we live in a digital world we all know how important this digital part has become in our life make our work and life convenient. </span></p><p><span style="font-weight: 400;">In the same way, it has made marketing also easy and convenient for companies to promote their products.&nbsp;</span></p><p><span style="font-weight: 400;">As the public is being used to everything digital it is necessary to learn such digital marketing skills. </span></p><p><span style="font-weight: 400;">If you want to learn about digital marketing watch this <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">Free Masterclass on Digital Marketing</a>.</span></p><p>Let us start the Marketing strategy of Gree by getting to know the company.</p></div></div>

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Profound Marketing Strategy of Gree – With Detailed Explanation

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