Extensive Marketing Strategy of Granules India – Complete Overview

Granules currently supply to customers in over 75+ countries. They produce about 22 different numbers of products. Over the years, Granules has evolved from being an API manufacturer to a company that has a strong presence across the value chain.

The marketing strategy of Granules India is basically through press releases where directors of Granules India conduct a press conference about new products being introduced into the market and about the licensed medicines the company will be launching in the market. 

Segmentation, Targeting, and Positioning 

The STP (Segmentation, Targeting, and Positioning) marketing model is a well-known strategic marketing strategy today. It’s one of the most popular marketing approaches, with marketing execs praising it for making communication more effective and simple.

Granules is a Paracetamol, Ibuprofen, Methocarbamol, Metformin, and Guaifenesin, a manufacturing company situated in India. The company specializes in the production of leading Paracetamol, Ibuprofen, Methocarbamol, Metformin, Guaifenesin, and custom API and intermediate synthesis for worldwide innovators.

So, their market segmentation is Pharma global Innovator Companies. They do not target a particular organization or distributors.

The leading pharmaceutical in India is Granules. They are now the only firm capable of conducting and patenting clinical trials on patients, as well as manufacturing all of the pharmaceuticals that they can. Although the corporation is best recognized for researching and distributing medications, it also develops and manufactures a wide range of medical devices and pharmaceuticals.

Granules are the leading pharmaceutical company in India. They work on the development and production of a wide range of medical equipment and medications.

Marketing Campaigns

#DCAT Week 

Granules took participated in #DCAT week is organized in New York city from 21-24 March. As the global event held annually in New York City for companies engaged in the Bio/Pharmaceutical manufacturing value chain Granules looked forward to meeting their business partners, industry colleagues and friends. The event was successful for Granules because they got a chance to give and take different valuable information. 

#GreenVendorWorkshop

Granules conducted a #GreenVendorWorkshop to explore avenues of sustainable growth. The online session was focused on the Granule #ESG initiative & its code of business conduct. This session was conducted on 17th November 2021, with the slogan of Creating a Better Tomorrow By Exploring Avenues Of Sustainable Development. The virtual session was successful and more than 100 business partners participated in this session. 

#WorldCancerAwernessWeek

Granules took part in the #worldcancerawarnessweek to spread awareness, inspire change, and reduce the global impact of cancer. The awareness week was from 7th to 13th November in 2021. Cancer that affects the Indian population is lung, breast, cervical, head and neck cancer. It is important to know that the diseases exist so it’s better to check on time. This awareness week helped many people to get into their feet and check.

Social Media Marketing

Linkedin: All their content is generally about companies, vacancies and the plans of Granules India. 

Twitter: The Granules of India are most active on Twitter. They mostly post content about the licenses they got on chemical products and chemical elements that the company uses in their products. 

Facebook: The granules of India are active on Facebook. They mostly post about the licenses, plans, festival wishes and many more. 

• Granules India is most active on Twitter with 33k+ followers and their last was from April 1st. 
• Many news channels also have content on Granules India like youtube videos on HYBIZTV HD and CNBC-TV18. Newspaper article by The Economic Times, Telangana Today, about licenses on medicines. 
• Their content is all related to licenses on different types of medicines, their salts, and chemical products.  

SEO Strategies

SEO is still one of the most cost-effective ways to market your products in the long run. These days most businesses have started investing more in SEO. As per Ubersuggest data, Granules India has done decently good work with SEO Strategy. Granules’ organic traffic is around 25,290 users per month, which is good. But Granules should have a look at its SEO strategy as its other competitors are way ahead in this aspect. 

SEO strategy has no other alternative and Granules seems to lose the battle with its competitors. The data shows that its SEO strategy is good but they have to do better than this to beat the competition. They must improve to keep their brand at top of the Search Engine Page Results. 

Influencer Marketing 

This company does not have any influence because this is a medical-based company, a manufacturing company that mass produces medical drugs. So, it is not suitable to involve the public figure in these kinds of areas.

E-commerce Strategies

The products of Granules are widely spread in the market. Customers can directly connect to their neighbourhood pharmacist. Or you can check online websites like TATA 1mg or Apollo 24/7. 

Mobile Apps

Granules do not have any mobile application. The medicines from Granules are available to all pharmacists. Also to buy drugs-based medicines people required a doctor or a professionally signed prescription. This is not a cakewalk like shopping for clothes online. 

Content Marketing Strategies

When it comes to the content marketing strategy of Granules India. It doesn’t give attention to this part of marketing. They have a little newsletter, press releases section on the website, or social media handles.

This ends our elaborative marketing strategy of Granules India. Let us conclude our learning below from the marketing strategy of Granules India.