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In our previous articles, we learned in detail about the marketing mix of Cisco. In this article, we will elaborate on the marketing strategy of Glance – India’s leading artificial intelligence-based software company.
Glance is an Indian software business that uses artificial intelligence to bring customized information to smartphone lock screens. With its headquarters in Bangalore and co-founded in 2019 by Naveen Tewari, Piyush Shah, Abhay Singhal, and Mohit Saxena. The international technology corporation InMobi owns Glance.
Marketing is ingrained in a company’s DNA and has the power to make or ruin that entity. Marketing has followed users online as they have gone digital throughout the world.
In this article, we will go into detail about the marketing strategy of Glance. But before that let us learn about the company’s history, target market, and online presence.
About Glance – Company Overview
On the lock screen of customers’ devices, Glance’s screen zero platform employs artificial intelligence to deliver personalized, pertinent, ad-free, and live content from various categories, including games, stories, and news. It is a first in the world.
Glance secured $45 million in funding from the American venture capital firm Mithril Capital in September 2019. Glance raised a sum of $145 million from Google and Mithril Capital in December 2020, raising its valuation to more than $1 billion.
It is the second InMobi group firm to achieve unicorn status.
Glance debuted its three-day Glance LIVE Fest digital event in June 2022, with Bollywood superstar Rajkummar Rao serving as the face of its marketing campaign. Anyone with Glance’s lock screen enabled on their smartphone could access the live and interactive digital event. Glance LIVE Fest featured live sporting events, entertainment with celebrities and creators, gaming, and shopping.
On various Android smartphone models, including Samsung, Xiaomi, and Realme, the Glance software is pre-installed. The smartphone screen updates to load fresh visual and interactive content each time a user unlocks the device.
In addition to English, the content is also available in Hindi, Telugu, Tamil, Bengali, Marathi, Kannada, and Bahasa Indonesia (Indonesia).
Quick Stats
| CEO | Naveen Tewari |
|---|---|
| CMO | Bikash Chowdhury |
| Area served | Worldwide |
| Industry | Software industry |
| Market Share/revenue | $15.3M |
| Tagline | “Bar Bar Dekho” |
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 19, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.