360° Marketing Strategy of ENGIE – World’s Leading Energy Sector

In our previous article, we learned about the marketing strategy of KEPCO – South Korea’s largest power utility. In this article, we will discuss the marketing strategy of ENGIE – as a global energy player.

The goal is to provide you with information about ENGIE’s energy-decarbonization transition from utility and energy services to production, distribution, and sales. Its activities as a multinational energy provider are primarily focused on three important sectors: electricity, natural gas, and energy services.

Marketing is an integral aspect of a firm’s Identity that may make or break its success. As people all around the world shift to the digital sphere, marketing has followed suit. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, by our CEO and Founder, Karan Shah.

In this article, we will go through the extensive marketing strategy of ENGIE. Let’s start by learning about the company’s history, key demographic, and digital footprint before we dive in.