360° Marketing Strategy of ENGIE – World’s Leading Energy Sector

In our previous article, we learned about the marketing strategy of KEPCO – South Korea’s largest power utility. In this article, we will discuss the marketing strategy of ENGIE – as a global energy player.

The goal is to provide you with information about ENGIE’s energy-decarbonization transition from utility and energy services to production, distribution, and sales. Its activities as a multinational energy provider are primarily focused on three important sectors: electricity, natural gas, and energy services.

Marketing is an integral aspect of a firm’s Identity that may make or break its success. As people all around the world shift to the digital sphere, marketing has followed suit. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, by our CEO and Founder, Karan Shah.

In this article, we will go through the extensive marketing strategy of ENGIE. Let’s start by learning about the company’s history, key demographic, and digital footprint before we dive in.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.