Detailed Marketing Strategy Of Divis Laboratories With Company Overview

In our last post, we learned about the complete Marketing Strategy of Alkem Laboratories, a government-owned insurance and investment company. In this blog, we’ll look through the marketing strategy of Divis Laboratories – India’s pharmaceutical company & the World’s largest active pharmaceutical ingredients (APIs) manufacturing facility.

The objective is to help you gain insights into the marketing of divis laboratories’ or any Pharmaceutical Marketing for that matter, and understand how an API manufacturing firm generates revenue without any marketing strategies unless it follows a B2B business model.

If it splits its strategy into another separate public company i.e D2C business model. We also look through how the transition from being a commercial process for the manufacturing of APIs and intermediates and becoming India’s second most valuable pharmaceutical company.

Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

This blog will go into the marketing strategy of Divis Laboratories and marketing approaches in detail. Let’s start by learning about the company’s history before we dive in.