Extensive Marketing Strategy of China Telecom – With Detailed Overview

Marketing Strategy of China Telecom

Segmentation, Targeting, and Positioning  

Segmentation 

STP begins with segmentation, in which organizations break their marketing into distinct categories depending on factors such as those listed below.

1. Demographics Segmentation
2. Geographical Segmentation
3. Location-Based Segmentation

It identifies the group of buyers based on differences in their desires or requirements. 

From the beginning, the products of China Telecom are segmented based on the customers belonging to similar geographical areas. Besides geography, psychographics and demographics are also considered. 

Targeting is a marketing technique that separates a large market into smaller groups to focus on a specific portion of that market. It identifies and caters to a certain client segment based on its unique characteristics.

The majority of China Telecom’s target audience is individuals with higher incomes or big business owners.

Positioning shows where your product and goods stand with other company products that sell products that are comparable to yours.

China Telecom positions itself as a brand that is simple to use, convenient, and safe. Because their clients are seen as wealthy, they employ a premium positioning technique.

Marketing Campaigns

China Telecom hasn’t done any marketing campaign yet. However, the company is more into talking about augmented reality, IoT solutions, corporational enhancements, big data, data science etc. and more on social media platforms and Youtube. 

Social Media Marketing 

The company has been found on all Websites 

Facebook Page:

Name: China Telecom Global
Username: @chinatelecomglobal
Likes: 141600 
Followers: 141800 

Twitter:

Name: China Telecom Global
Username: @chinateleglobal
Tweets: 564
Followers: 4278

Most followers are there on Facebook. However, this does not signify a different strategy, but rather the time spent on a particular platform. 

China Telecom has a very well-organised posting routine which makes sure that each Social media platform gets equal attention. 

China Telecom has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.                                               

SEO Strategies

The keywords search of SEO strategy is good for China Telecom it has high 

According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.chinatelecom-h.com/en/global/home.php has 1,940 organic keywords, which itself is considered fair. That means China Telecom’s digital marketing strategies are gaining a lot of traction and are working well.

Furthermore, the monthly traffic is approximately 12k, which is an appropriate figure in SEO terms. As a result, China Telecom has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.

Influencer Marketing

The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.

Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.

China Telecom has not been associated with involvement with influencers. It doesn’t use influencer marketing.

Ecommerce Strategies

In the eCommerce strategies, the brand called China Telecom has an online platform for customers to explore China Telecom offerings and corporate happenings. They have their own website and The China Telecom company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.

Content Marketing Strategies 

Their content marketing strategies talk about – 

China Telecom Tv
China Telecom Wifi
Internet
China Telecom Mobile
Web Series promotions
China Telecom On Demand 

When it comes to marketing strategies. China Telecom keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing. 

A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.  

China Telecom also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community. 

This ends with an elaborative marketing strategy of China Telecom. Let us conclude our learning below from the marketing strategy of China Telecom.

Conclusion – What’s Unique in China Telecom Marketing?

One of the industry’s top providers of ICT solutions and services, China Telecom Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of China Telecom has given you a good insight into the company’s marketing strategies.

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