Extensive Marketing Strategy of China Telecom – With Detailed Overview

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of China Telecom – China’s telecommunications corporation.

The objective is to learn and gain insights into China Telecommunications Corporation and how it became the third-largest mobile telecommunication company. The main objective of the company is, that through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition. 

Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.

This blog goes over the marketing strategy of china telecom. Before we begin with the marketing strategy of china telecom, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.