360° Guide to Marketing Strategy of Canada Life: Overview

In the previous article, we learnt about the marketing strategy of Nippon Life Insurance. In this case study, we will deep dive into the marketing strategy of Canada Life – a renowned life insurance company with $396 billion in assets, an insight into the marketing strategy of this stable life insurance company is worth it if you consider marketing an integral part of your business.

In reality, marketing is one of the cores of a business if not the core. Having a good product or service is good but if you don’t put the word out about your business to your potential customers, how will they know and consider patronizing you?

Having a valuable business is good but not putting up a strategy to get people aware, interested, and desire then patronize, you will make little to no sales. We all know that your business needs to make sales to survive and even more sales to thrive. 

All levels of businesses need a marketing strategy and this varies from business to business depending on the business model, business current revenue, current market trend, and some other factors.

Notwithstanding, there are general principles of marketing that apply to all businesses. This is why you should consider researching the marketing strategies of thriving businesses like Canada Life and then gain insight into fixing your business’s marketing strategy puzzle pieces.

We have a Free Masterclass to get you started on digital marketing for your business. If you think of yourself as a business owner, then you should consider digital marketing an integral part of your business success. 

This blog will focus on the digital marketing strategy of Canada Life.