Marketing Strategy of Birla Corporation: Detailed Review

In a previous article, we learned about the in-depth SWOT analysis of Birla Corporation. In this blog, we will have a deep insight into the marketing strategy of Birla Corporation.

The objective is to learn and gain insights into Birla Corporation and how it became India’s largest cement, jute, linoleum, and auto-trim producer.

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Now let us understand the marketing strategy of Birla Corporation. But before we discuss the marketing strategy, let us know more about Birla Corporation.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]