Comprehensive Marketing Strategy of Bajaj Hindusthan Sugar

Previously we learned about the SWOT Analysis of a well-renowned company, Kesoram Industries which manufactures tires to cement to rayons.

Today, we are going to delve deep into the marketing strategy of Bajaj Hindusthan Sugar. The objective is to help you gain a fair amount of knowledge on Bajaj Hindustan Sugar’s business augmentation by understanding its key aspects of growth.

Marketing provides an opportunity for growth to the brand and digital marketing is one such pillar in today’s age. Companies should be well versed in considering digital marketing as it is beneficial not only to acquire customers but also to retain them. 

If you are interested in upskilling yourself in digital marketing, you should undoubtedly check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will be digging deep to gain some insights into the marketing strategy of Bajaj Hindusthan Sugar and how as a company it has been able to achieve a mark in the Sugar Industry.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.