Detailed Marketing Strategy of Alkem Laboratories

Marketing Strategy of Alkem Laboratories

Due to the rising need for adequate healthcare, the pharmaceutical industry’s business economics continues to face numerous obstacles. As a result, businesses are having a difficult time commercializing their products and designing their marketing strategies. Clinical studies have become more expensive and risky as a result of this. It’s here that market segmentation comes into play.

Segmentation, Targeting & Positioning

Segmentation – The STP (Segmentation, Targeting, and Positioning) marketing model is a well-known strategic marketing strategy today. It’s one of the most popular marketing approaches, with marketing execs praising it for making communication more effective and simple.

Alkem Laboratories Ltd is a generics, formulations, and nutraceuticals manufacturing company situated in India. The company specializes in the production of leading generic chemicals, nutraceutical components, and custom API and intermediate synthesis for worldwide innovators. So, their market segmentation is Pharma global Innovator Companies. They do not target a particular organization or distributors.

Targeting – The largest pharmaceutical laboratory in the United States is Alkem Laboratories. They are now the only firm capable of conducting and patenting clinical trials on patients, as well as manufacturing all of the pharmaceuticals that they can. Although the corporation is best recognized for researching and distributing medications, it also develops and manufactures a wide range of medical devices and pharmaceuticals.

Positioning – Alkem Laboratories is the United States’ largest pharmaceutical laboratory. They are now the only firm capable of conducting and patenting clinical trials on patients, as well as manufacturing all of the pharmaceuticals that they can. They work on the development and production of a wide range of medical equipment and medications.

Marketing Campaigns

Alkem Chronic has launched a new campaign to promote India’s health. Alkem Chronic, a strategic business unit of Alkem laboratories, is preparing to launch a nationwide movement by Indian doctors with a message, with the assistance of the Indian Medical Association. A healthy India will come from a clean India.

Saatchi & Saatchi has won the creative responsibility for Alkem Laboratories’ two newly launched products, Majesta and Jeevanprash, following a multi-agency pitch. According to industry sources, the account is valued at about Rs 12-15 crore. Alkem Laboratories intends to rethink its communication as it enters the sugar alternatives market.

“It is a major win for Saatchi & Saatchi,” stated Kamal Basu, EVP and Branch Head, Saatchi & Saatchi, in confirming the news. In the sugar substitute food lines, we intend to have a product revolution.” He went on to say that the agency intends to take a 360-degree approach to these brands’ communication.

Alkem laboratories celebrate World LIVER Week from 19th to 23rd to make the public aware of Liver diseases and associated problems and keep the liver healthy and improve the overall health. #liverHaiTohLifeHai is a slogan developed by Alkem Laboratories during this campaign. In India, the Liver Disease burden is enormous and is among the top 10 causes of mortality.

On the occasion of nutrition day. Alkem Laboratories launched a live webinar on Nutrition and Immunity by Eminent Dietician Shilpa Joshi, Vice President – Indian Dietetic Association. This webinar was hosted on 2021.05.28. According to the record, the webinar was very successful and had many participants. 

Social Media Marketing

One of the most essential methods – Alkem Lab can create and maintain a great brand through social media marketing. The company’s social media accounts are in charge of assisting in the development and maintenance of the company’s reputation, and they are one of the most effective ways to do so. Key company messages are frequently communicated via the company’s social media pages, which are frequently shared by other companies and industry professionals. This enables the business to have a strong online presence and establish a reputation as a trustworthy source of information and guidance.

Alkem Laboratories are presented on the below social media platforms – 

1. Facebook
2. LinkedIn
3. Twitter

SEO Strategies

One of the most essential ways for the firm to grow its online presence and expand the number of people who can learn about its products and services is through SEO techniques. The company’s SEO activities are responsible for improving the company’s online rankings with Google, which helps to enhance the quantity of traffic that each of the company’s websites generates. As a result, the company’s internet reputation is enhanced, and it is established as a trustworthy source of information and assistance.

Influencer Marketing

Alkem Laboratories is a force in the field of influencer marketing. They can find the world’s most important people and then promote their products to them strategically to maximize their reach. As a result, they attract a great amount of consumer attention, which leads to an increase in sales volume. They are able to do so because of their enormous budget and the high demand for their items.

Content Marketing Strategy

The company has used content marketing strategies for years, and its website has a large amount of information about the company and its products. They use social media to share this with their customers, and then use other media outlets to increase their reach.

This ends our elaborative marketing strategy of Alkem Laboratories. Let us conclude our learning below from the marketing strategy of Alkem Laboratories.