Name: In-Depth Marketing Strategy Of AIA Engineering - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About AIA – Company overview</b></h2><p><img decoding="async" class="wp-image-314670 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873574706-cfcff64f71a432fe99ba02cac8f08f70.webp" alt="Marketing Strategy Of AIA Engineering" width="633" height="83" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/222-6.jpgw3.webp 633w, https://iide.co/wp-content/uploads/2022/07/222-6-480x63.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 633px, 100vw"></p><p><span style="font-weight: 400;">AIA Engineering is an Indian engineering home dealing in businesses like cement, mining, power and aggregate. The company was established in 1979 in Ahmedabad, Gujarat, India. AIA Engineering is </span><a href="https://www.valueresearchonline.com/stories/25092/thriving-on-market-share/#:~:text=Value%20Research-,AIA%2C%20the%20leading%20mill%20internal%20manufacturer%20in%20India%20has%20the,Magotteaux%2C%20being%20the%20largest%20producer." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the second largest Hi-Chrome casting producer in the world</span></a><span style="font-weight: 400;">. It provides sales and services in more than 75 countries. AIA Engineering and Vega Industries Group are regarded as the international quality benchmark by most customers.</span></p><p><span style="font-weight: 400;">AIA Engineering and Vega Industries have become one of the most successful companies in supplying and installing wear components because they understand how grinding and crushing operations need to work. AIA Engineering, a certified ISO 9001 company, specialises in the design, development, manufacture, installation and servicing of high chromium wear, corrosion and abrasion-resistant castings used in the cement, mining and thermal power generation industries.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on AIA Engineering</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Bhadresh Shah</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">N/A</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">Global</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Cement, Mining and thermal industries</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">Rs 6523.99 Crore (2022)</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">The vision is to emerge as the leading global solution provider in this segment.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">Our optimism for a better tomorrow</td></tr></tbody></table></div></div><h2><b>Marketing Strategy of AIA Engineering</b></h2><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">The segmentation, targeting, and positioning (STP) marketing model is a well-known strategic method in contemporary marketing today. It is one of the marketing models that is used in practice the most frequently, and marketing leaders credit it for effective, streamlined communications.</span></p><p><span style="font-weight: 400;">With an emphasis on commercial effectiveness, STP marketing identifies a company’s most lucrative market segments before creating a marketing mix and product positioning strategy for each one.</span></p><p><span style="font-weight: 400;">When designing marketing communications plans, the STP model is helpful since it enables marketers to prioritise propositions before developing and delivering individualised and pertinent messages to engage with various audiences. Market segmentation, market targeting, and product positioning make up the three steps of the funnel.</span></p><p><span style="font-weight: 400;">You want to develop a foundation for the segmentation of your target market during the research-based market segmentation phase. You also want to identify key traits that will distinguish each market group from the others.</span></p><p><span style="font-weight: 400;">You must assess each segment’s potential and commercial attractiveness when developing your targeting and positioning strategy. You must then develop a detailed product positioning strategy for each segment you have chosen, as well as a customised marketing mix based on your understanding of that segment.</span></p><p><span style="font-weight: 400;">AIA may narrow down the huge, diverse target population into particular and closely defined groups by employing the segmentation approach. Market segmentation surveys are standard approaches for gathering customer-specific information that can be utilised to construct groups with similar characteristics.</span></p><p><span style="font-weight: 400;">AIA can split the market into tiny homogenous groups after analysing the unique purchasing behaviour of clients and gathering the necessary information through surveys. It is possible to do so by investigating the geographic, demographic, behavioural, and psychographic aspects of clients.</span></p><p><span style="font-weight: 400;">After segmenting the consumer market and selecting the appropriate target market, AIA must now establish a clear positioning statement that will build a good picture of the given product in the minds of the clients.</span></p><h3><b>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Marketing campaigns are planned, strategic efforts to advance a certain business objective, such as increasing consumer awareness of a new product or gathering feedback from them. They frequently use a range of channels, including but not limited to social media, pay-per-click advertising, print advertising, television or radio advertising, and email, to reach customers in a number of ways.</span></p><p><span style="font-weight: 400;">Advertising is the act of developing compelling messages centred on these overarching objectives. Marketing is the process by which a business increases consumer awareness of its brand and persuades consumers to make a purchase.</span></p><p><span style="font-weight: 400;">No information was available about marketing campaigns embarked on by AIA. This goes to show that they aren’t doing much or are yet to implement any campaign strategies.&nbsp;&nbsp;</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Social media marketing is connecting with your audience using social media platforms in order to develop your brand, boost sales, and enhance website traffic. This includes creating compelling content for your social media pages, interacting with your followers, tracking your progress, and executing social media ads.</span></p><p><span style="font-weight: 400;">Currently, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social networking sites.</span></p><p><span style="font-weight: 400;">Social media is being used by businesses in a wide variety of ways. For instance, a company concerned about what consumers are saying about its brand might follow social media discussions and respond to pertinent references (social media listening and engagement). A company would use an analytics tool to examine its reach, engagement, and sales on social media to determine how well it is performing there (social media analytics). Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale (social media advertising).</span></p><p><span style="font-weight: 400;">AIA has an online presence on Facebook with 777 followers, and on LinkedIn with 3.8k followers. Asides from this poor online visibility, they have provided zero social media presence on other media platforms.&nbsp;</span></p><p><span style="font-weight: 400;">This sheds light on how much effort they need to make in creating and maintaining a strong online presence.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-314671 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873575206-e61284fa3098e2c0d5532ea830526441.webp" alt="Marketing Strategy Of AIA Engineering - SEO" width="642" height="123" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/0006.jpgw3.webp 642w, https://iide.co/wp-content/uploads/2022/07/0006-480x92.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 642px, 100vw"></p><p><span style="font-weight: 400;">The goal of an SEO strategy is to raise a website’s position in search results so that it may draw in more natural visitors. Technical SEO, content strategy, on-page SEO, link-building, and user experience are some of the fundamental pillars that this approach is built around.</span></p><p><span style="font-weight: 400;">Delivering a superior search experience for your audience is at the foundation of SEO strategy.</span></p><p><span style="font-weight: 400;">Successful SEO marketing strategies display your business to searchers at every point of the client journey, which is one of their main advantages. As a consequence, regardless of where customers are in the buying process, they get to know and trust your business.</span></p><p><span style="font-weight: 400;">There is no other option for SEO strategy, and AIA Engineering makes full advantage of it. As previously stated, the majority of its traffic (more than 49 per cent) originates from internet searches. AIA Engineering accounts for 82 per cent of organic traffic, with the remainder coming from sponsored marketing activities. This demonstrates that AIA Engineering is powered by a flawless SEO approach in addition to working hard enough to maintain the brand flying in Google organic SERP rankings.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">So far, there haven’t been any known partnerships or deals with celebrities.&nbsp;</span></p><p><span style="font-weight: 400;">However, the AIA CSR Foundation which is a CSR Implementing Agency of AIA Engineering Limited has been able to partner with the Vidyasaarathi portal in order to provide financial assistance for students around various plants of AIA through scholarships. This Foundation’s Scholarship was to encourage students who cannot afford quality education due to the high fee structure to counter their financial bondage and pursue academic excellence and career opportunities.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">The strategies you want to employ to market your online business and increase sales are known as e-commerce marketing strategies. The long-term direction of your e-commerce firm is determined by the strategy. Your understanding of the market, trends, consumer research, brand values, and product will be considered.</span></p><p><span style="font-weight: 400;">Upon evaluation of AIA’s website, there was no available online selling portal. This means that it isn’t possible to make online purchases from your places of comfort.&nbsp;</span></p><p><span style="font-weight: 400;">However, if there is actually any available, it is quite unfortunate that it cannot be easily accessible to customers.</span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">Irrespective of the fact that owning a mobile application would help people have easier access to AIA’s products and services as well as make online transactions, AIA still does not have any mobile application.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">AIA has been able to keep the customers, key stakeholders and investors updated on the company’s strategy and approach toward sustainability by creating an annual medium of communication of progress on material sustainability. This annual medium (report) has helped AIA to communicate its corporate strategy and its alignment with the Company’s vision, mission, key activities and outcomes.</span></p><p>This ends the elaborative marketing strategy of AIA Engineering. Let us conclude our learning below from the marketing strategy of AIA Engineering.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s Unique in AIA Engineering Marketing?</b></h2><p><span style="font-weight: 400;">AIA has been able to grow and establish a name for itself even without the need for investors. </span><span style="font-weight: 400;">This further shows that despite all of their unapplied strategies and potential marketing strategies flaws, AIA has achieved a lot in the business industry.&nbsp;</span></p><p><span style="font-weight: 400;">However, with all of their awards and achievements, AIA should ensure to adopt new marketing strategies like establishing an online presence, having marketing campaigns, and other activities.</span></p><p><span style="font-weight: 400;">Check our </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">Online Digital Marketing Course </a></strong><span style="font-weight: 400;">if you want to learn more and improve your skills. Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of AIA Engineering has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of AIA Engineering check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of AIA Engineering, and do share your thoughts on this case study marketing strategy of AIA Engineering in the comments section below.</span></p></div></div>

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In-Depth Marketing Strategy Of AIA Engineering - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously, we did the </span><a href="https://iide.co/case-studies/swot-analysis-of-aia-engineering/"><span style="font-weight: 400;">SWOT analysis of AIA Engineering</span></a><span style="font-weight: 400;">. The goal of this article is to help you understand the marketing strategy of AIA Engineering. To shed light on what they are doing right.&nbsp;&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Marketing is an integral element of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">IIDE’s Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;">, taught by our CEO and Founder, Karan Shah, is a must-attend.</span></p><p><span style="font-weight: 400;">This article will go over the Marketing Strategy of AIA Engineering in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.</span></p></div></div>

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Marketing Strategy of AIA Engineering: Overview

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