In this blog, you will be able to learn more about the marketing mix of Adidas shoes which is known as one of the leading sportswear brands in the world. Discover and learn about how the company leverages its products, pricing, place, creation, and people in order to reach its target audience.
Adidas uses “Impossible is Nothing” as its tagline and has even proved it for itself. A prominent sportswear manufacturing company today, it came into the headlines and became world-famous in 1954 after the great victory of the German team in the World Cup, the “miracle of Berlin”. Adidas was also listed in Forbes’s most valuable companies list in 2020.
In recent years, despite facing some challenges, the financial performance of Adidas has been better than ever. The company has noticed a 5% decrease in revenue in the year of 2023 as compared to 2022. However, the total revenue made was € 21,427 million that is approximately 22.4L million INR.
The company has set a goal to attain carbon neutrality by 2025 as well as making an investment in new technologies that include 3D printing and recycled materials, to reduce its impact on the environment.
Adidas has worked continuously on increasing its partnering with high-profile brands such as Beyonce, Kanye West, and Pharrell Williams. This has helped the brand to increase its reach to new audiences and increase its brand awareness.
With a strong brand presence, a global reach, and a commitment to introduce innovations, the company has a positive future.
In this blog, we will learn the detailed marketing mix of Adidas, digital marketing strategies, and top competitors.
