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Explore the Zomato business model in this comprehensive case study. Understand how Zomato’s innovative approach to food delivery and restaurant discovery drives its success in the highly competitive food tech industry.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 17, 2024
Zomato's business model includes online food delivery, restaurant discovery, and table reservations, generating revenue from commissions, subscriptions, and advertising.
Zomato makes money primarily through commissions on food delivery, advertising, subscription fees for Zomato Pro, and delivery charges.
Zomato’s main products include online food delivery, restaurant discovery, table reservations, and Zomato Pro membership.
Zomato’s top competitors include Swiggy, Uber Eats, Foodpanda, Domino’s Pizza, and Deliveroo.
Zomato uses AI, machine learning, and data analytics for personalised recommendations, order prediction, and delivery optimisation.
Zomato Pro is a membership programme offering exclusive discounts, benefits, and priority reservations at partner restaurants.
Zomato targets urban dwellers, including millennials, working professionals, and families, through diverse services and personalised marketing.
Zomato holds approximately 45% of the Indian food delivery market share.
Zomato’s CSR initiatives include Feeding India, promoting sustainability, and community engagement programmes during crises.
The Zomato revenue model includes commissions from restaurants, advertising revenue, subscription fees, and delivery charges.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.