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The business model of Patanjali illustrates a unique blend of traditional Ayurvedic principles with modern marketing strategies, capturing a significant market share through an extensive distribution network and diverse product offerings.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 26, 2024
Patanjali’s business model includes a diverse product range, extensive distribution network, and a focus on affordability and Ayurveda.
Patanjali distributes its products through retail stores, franchise outlets, e-commerce platforms, and partnerships with major retail chains.
Patanjali was founded by Baba Ramdev and Acharya Balkrishna in 2006.
Patanjali’s main product categories include personal care, food and beverages, health supplements, and home care.
Patanjali holds an 8.5% share in the Indian FMCG sector.
Patanjali generates revenue through the sale of its products, exports, franchise fees, and media ventures.
Patanjali’s value proposition is offering high-quality, affordable Ayurvedic products that promote health and wellness.
Patanjali’s strategic alliances include partnerships with retail chains, e-commerce platforms, and agricultural cooperatives.
Patanjali employs advanced manufacturing technologies, data analytics, and has a state-of-the-art R&D centre for product innovation.
Patanjali supports healthcare and education projects, promotes organic farming, and undertakes environmental initiatives such as tree plantation drives.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.