Q1. What is the business model of a bank?

The business model of a bank involves accepting deposits, offering loans, and providing various financial services, earning revenue through interest on loans, fees, and investment income.

Q2. What are the main ICICI Bank products?

ICICI Bank offers savings accounts, fixed deposits, personal loans, home loans, credit cards, wealth management services, and corporate banking solutions.

Q3. What are the business activities of ICICI Bank?

ICICI Bank engages in a range of business activities, including retail banking, corporate banking, investment banking, insurance, asset management, and treasury operations, catering to both individual and corporate clients.

Q4. What is the strategy of ICICI Bank?

ICICI Bank's strategy focuses on leveraging technology, enhancing customer experience, expanding digital services, and diversifying its product portfolio to drive growth and maintain a competitive edge in the banking sector.

Q5. Who are the competitors of ICICI Bank?

Competitors of ICICI Bank include HDFC Bank, State Bank of India (SBI), Axis Bank, Kotak Mahindra Bank, and IndusInd Bank.

Q6. What is the customer base of ICICI Bank?

The customer base of ICICI Bank includes over 56 million customers, encompassing individuals, SMEs, large corporations, and NRIs.

Q8. What are some key milestones of ICICI Bank?

Key milestones of ICICI Bank include the introduction of internet banking in India and continuous innovation in financial products and services.

Q9. What is the revenue model of ICICI Bank?

The revenue model of ICICI Bank is based on interest income from loans and advances, fees from banking services, and investment income.

Q10. How does ICICI Bank engage in CSR?

ICICI Bank engages in CSR through initiatives focused on education, healthcare, skill development, and sustainable development, driven by the ICICI Foundation for Inclusive Growth.

ICICI Bank Business Model: Technical Analysis

Name: Comprehensive Analysis Of Business Model Of ICICI Bank
Brand: IIDE
Rating: 9.9 (103837 reviews)

The business model of ICICI Bank integrates a diverse range of financial services, innovative digital solutions, and customer-centric strategies. This article delves into ICICI Bank’s market share, product offerings, customer base, revenue model, and competitive landscape, offering a comprehensive analysis of the bank’s success.

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Aditya Shastri

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Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.