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The Facebook business model revolves around advertising and user data monetisation. This business model Facebook case study delves into its revenue streams, market strategies, and key partnerships, illustrating how the business model of Meta drives growth and innovation in the digital space.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Advertising is Facebook's primary revenue source, accounting for 97% of its total revenue.
Facebook has 2.96 billion monthly active users as of Q1 2023.
Facebook's main products include its social networking platform, Messenger, Instagram, WhatsApp, and Oculus VR.
Facebook's main competitors are Instagram (Meta), TikTok, Twitter, Snapchat, and LinkedIn.
Facebook's mission is to give people the power to build community and bring the world closer together.
Facebook was founded in February 2004.
Meta is the parent company of Facebook, rebranded to reflect its focus on building the metaverse.
Facebook supports businesses through advertising tools, analytics, and business management platforms like Facebook Business Suite.
Facebook's value proposition is its ability to connect people globally and provide targeted advertising solutions for businesses.
Facebook employs strict data privacy policies, encryption, and regular audits to ensure user data protection.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.