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Discover the intricacies of the Amazon business model, from its diverse product offerings to its innovative operational strategies and market dominance in the world of digital marketing and online retail.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 8, 2024
Amazon’s business model integrates e-commerce, subscription services, cloud computing, and advertising, generating revenue from diverse streams.
Amazon makes money through product sales, AWS, Prime subscriptions, and advertising fees.
Amazon’s main products include consumer electronics, books, groceries, AWS, Prime Video, and Kindle.
Amazon’s top competitors include Walmart, Alibaba, eBay, Microsoft, and Google.
Amazon Prime is a subscription service offering benefits like free shipping, exclusive deals, and access to streaming services.
Amazon uses technology for logistics, AI, cloud computing, and customer service, enhancing efficiency and user experience.
Amazon Web Services (AWS) is a cloud computing platform providing scalable solutions to businesses and developers.
Amazon’s CSR initiatives focus on sustainability, renewable energy, community support, and employee welfare.
Amazon targets a broad audience through personalised marketing, Prime membership, and diverse product offerings.
Amazon holds approximately 39% of the US online retail market.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.