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Explore the Airbnb business model, understanding its unique approach to hospitality and travel. Learn about Airbnb’s market share, diverse product offerings, and innovative strategies in this comprehensive business model case study.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 2, 2024
Airbnb’s business model is a peer-to-peer platform that connects hosts offering accommodations with guests seeking unique stays.
Airbnb earns revenue through service fees charged to hosts and guests for each booking made on its platform.
Airbnb’s main products include various accommodations, Airbnb Experiences, Airbnb Plus, and Airbnb Luxe.
Airbnb’s top competitors include Booking.com, Vrbo, Expedia, HomeAway, and Tripadvisor Rentals.
Airbnb uses technology like AI, machine learning, and advanced algorithms to personalise recommendations, optimise pricing, and enhance security.
Airbnb Experiences are activities hosted by locals, offering guests unique and immersive experiences beyond traditional travel itineraries.
Airbnb targets a broad audience, including millennials, families, business travellers, and adventure seekers, through diverse offerings and personalised marketing.
Airbnb Plus is a selection of verified, high-quality homes that meet specific standards of comfort and style.
Airbnb’s CSR initiatives include the Open Homes programme, promoting sustainable tourism, and supporting diversity and inclusion.
Airbnb holds approximately 22% of the global online vacation rental market.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.