Q1. What is Ambuja Cement’s tagline?

Ambuja Cement's tagline is 'Giant Compressive Strength'.

Q2. Why is Ambuja Cement known for its strength?

Ambuja Cement is known for its strength due to its superior quality, advanced manufacturing processes, and unique formulations that ensure high durability and reliability in construction.

Q3. How can I buy Ambuja Cement?

You can buy Ambuja Cement through their official website, authorised dealers, and major e-commerce platforms.

Q4. What makes Ambuja Kawach unique?

Ambuja Kawach is unique for its eco-friendly formulation and superior resistance to water seepage, enhancing the durability of structures.

Q5. Is Ambuja Cement eco-friendly?

Yes, Ambuja Cement is eco-friendly. The company focuses on sustainable practices and offers products like Ambuja Kawach that are designed to reduce environmental impact.

Q6. What was the latest product launched by Ambuja Cement?

The latest product launched by Ambuja Cement is Ambuja Kawach, an eco-friendly cement variant with superior water resistance.

Q7. Who is the brand ambassador for Ambuja Cement?

The brand ambassador for Ambuja Cement is popular actor Boman Irani.

Q8. What is the market share of Ambuja Cement in India?

Ambuja Cement holds a market share of approximately 9.7% in the Indian cement industry.

Q9. Where can I find Ambuja Cement’s advertisements?

You can find Ambuja Cement’s advertisements on their official YouTube channel, social media platforms, and various television channels.

Q10. What is the vision of Ambuja Cement?

The vision of Ambuja Cement is to be the most sustainable and competitive company in the cement industry, committed to environmental responsibility and innovation.

Deep Dive into the Marketing Strategy of Ambuja Cement – A Case Study

Name: Ambuja Cement Marketing Strategy & Case Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

Ambuja Cement, known for its iconic Ambuja cement advertisement and ‘bhaiya ye deewar tutti kyu nahi tagline, employs an innovative cement marketing strategy to maintain market dominance. This case study explores the brand’s marketing tactics, recent statistics, digital strategies, and campaign analyses.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 14, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.