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Digital marketing uses social media, search engines, and email platforms to promote products or services. 74% of marketers believe digital marketing provides more effective customer engagement than traditional methods. As mobile internet users in India are expected to exceed 500 million by 2025, businesses must adapt to digital channels to capture the growing mobile audience.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 9, 2025
Digital marketing involves using digital platforms like social media, search engines, and websites to promote products or services to a target audience.
Digital marketing is crucial in 2024 because it allows businesses to reach a global audience, target specific demographics, and measure campaign success in real-time.
Key components include SEO, content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and influencer marketing.
Digital marketing offers affordable advertising options for small businesses, allowing them to compete with larger companies by reaching their target audience cost-effectively.
SEO helps improve a website's visibility on search engine results pages, driving organic traffic and enhancing the chances of converting visitors into customers.
Social media marketing allows businesses to engage directly with their audience, build brand awareness, and foster customer loyalty through regular interactions.
Traditional marketing involves offline methods like TV and print ads, while digital marketing uses online platforms to reach a broader, more targeted audience with measurable results.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).