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The 101 of SEO Copywriting – Tips, Tricks, Courses, Examples, FAQs, & more

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In this blog, we will explore an aspect of digital marketing that is very important to any digital marketer – SEO Copywriting! Find out what it means, why is it important, top strategies and tips to use SEO in copywriting along with examples & more. 

Before we move on, here’s a quick brief on why digital marketing as a whole is gaining lots of traction and importance in the industry today. 

Digital marketing in today’s day and age is crucial for any brand in order to sustain itself. It brings with it the advantages of high reach, increased conversions, and good engagement – all leading to the massive success of any brand. 

With the power of digital marketing, one can see increased conversations with an existing and potential client base and answer queries in real-time. 

The goal is also to keep them engaged for increased brand loyalty. Even for small businesses, an online presence is very important to increase their existing customer base. 

Read more on the scope of digital marketing in 2021 here. 

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What is SEO Copywriting? 

SEO copywriting meaning is enhanced content that is written for users as well as for search engines. It needs to be value-creating, engaging, and impactful using targeted keywords for it to rank on search engines. 

Simply put, it is putting together the fundamentals of SEO  along with good copywriting skills for creating a large impact.

Any content that ranks high on Google is well-trusted and drives quality leads. Hence, SEO copywriting plays a huge role here. 

Why is SEO Copywriting important? 

SEO copywriting is very important for a number of reasons. Some of these include –

  • SEO copywriting attracts more qualified leads at lesser costs.
  • SEO copywriting fills in the gaps by giving your target audience what they need. 
  • SEO copywriting puts keywords to work. Find out how to do keyword research here for an effective SEO strategy. 
  • Power SEO copywriting also convince your readers to take the desired action. These actions can range from filling up a form, downloading an app, subscribing to a mailing list, making a purchase, etc.

How To Do SEO Copywriting: Steps, Tips & Strategies 

SEO Copywriting Steps

First and foremost, the most essential SEO copywriting checklist you need is the steps in creating impactful content – 

Step 1: Formulate a Keyword Plan 

One needs to have a clear set of keywords or search terms ready for any search engine to pick up on. These are the most relevant terms that users will search for and enable your website to be effectively found. If your keyword strategy is successful then your target audience will find your brand. 

Step 2: Analyze your search intent

Understand what questions your users have and accordingly write content to fill in this gap. Whenever a user types something on a search engine, they are looking for something. The intent can be –

  • Informational Intent – A user is looking for some sort of information pertaining to a particular topic
  • Navigational Intent – The user wishes to gain access to a particular website by feeding in particular search terms 
  • Commercial Intent -The user is looking to do some in-depth research before making a purchase decision
  • Transactional Intent – This kind of intent is to do a transaction after making a purchase

Step 3: Create Landing Pages

The next step of SEO copywriting is creating great content with the keyword research that you’ve done! The specific keywords should be able to draw in visitors.

Step 4: Make the Navigation Process Easy

Ensure that the navigation of your website is effective. Have a clean website with menu drop bars, internal links, and that every keyword has a relevant page or blog. 

SEO Copywriting Strategies

Some popular SEO Copywriting strategies include  – 

  • Inverted Pyramid Style 

A very well-known style of writing is the inverted pyramid style. It requires one to include the most important and relevant information at the top. You then go on to elaborate on the topic in question in the following paragraphs.

  • Using SEO copywriting Tools

Using SEO copywriting tools such as Yoast will optimize your copy and also make your text much more readable.  SpyFu and Google Adwords are a few other SEO copywriting tools that you could explore as well. 

  • Optimizing Your Metadata

This is a common mistake that many companies make. Make sure that your meta title, meta description, and meta tags are updated. The meta title is very important as that’s the first thing that the user reads when going through the search engine page results (SERPs). 

  • Write for Featured Snippets

Becoming the featured snippet for a particular query will bring you to a higher search rank. It is also called position zero – the text box that appears at the top of a SERP and immediately answers a consumer’s query. 

  • Optimize Your Images

Break down your content with images for ease of readability. Your users will eventually bounce if there are only paragraphs of content. Also, H2 and H3 tags have a lot of value than just body content. 

Visually appealing images provide a rich experience for your readers and also benefit from an SEO perspective with image alt tags. 

SEO Copywriting Tips

We have some essential copywriting tips for you that will give you a better idea of how to do SEO copywriting. 

  • Structure your Content 

Structuring your content is often considered unnecessary but it is very important since you will have a better chance of ranking on Google if your content is well structured. 

  • Tailor your Content 

Firstly, make sure your text is legible – people need to find it easy to read from a screen. Posts that are easy to read will result in visitors visiting again and also a higher rate of conversion. Also, make sure it is tailored to suit your target audience. 

  • Check What Your Competitors Are Doing

By keeping up-to-date with what your competitors are doing, you will be able to identify which keywords they are leveraging in order to rank and apply them to your strategy. Hit the target keywords and start planning your backlinking strategy as well. 

In case you’re on the hunt for SEO copywriting jobs, these tips are very handy. With companies hiring for digital marketing jobs, it has a  promising future ahead. You also need to keep yourself up-to-date with the latest SEO trends. Check out Top 35 SEO interview questions and answers.

The average SEO copywriting salary is about INR 4 lakh per annum. If you’re skeptical about taking up a job in digital marketing, we recommend that you read – Is Digital Marketing a Good Career?

SEO Content Writing vs SEO Copywriting

Wondering what the difference between SEO content writing and SEO copywriting is? Let’s have a look at this section on SEO content writing vs SEO copywriting. 

The primary goal of SEO copywriting is to convert traffic into qualified leads and sales to generate revenue. The primary goal for SEO content writing is for users to discover a brand through SEO efforts and to rank high on search engine result pages organically.

SEO copywriting is more intentional and formal. The copy is more compelling and prompts potential customers to buy a product or service. On the other hance, SEO content writing is more to do with building a relationship with the client base and increasing organic traffic. 

Here are some Content Writing Tips and Tricks you should definitely check out. 

SEO Copywriting Examples 

Here are a few SEO copywriting examples you can take inspiration from for your optimized content to rank –

1. Moz – They added header tags for all their pages to form a clear structure. And all the page headline copies were changed by adding a sense of urgency. This helped them boost their organic traffic by 30%. 

2. California Closets – The company used the most underrated seo copywriting hack, which is to synchronize your copies. They matched their ad and landing page copies so that the users can connect better and flow easily. This boosted their lead generation by 115%. 

3. NNGroup – Their team revised the structure of all their content pages and adopted a pattern of using two powerful opening paragraphs followed by detailed information about the topic. But the key here is to highlight the information with a catchy header so that people can move swiftly and grab bite-sized information too.

(source: robbierichards.com)

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FAQs

Q. What is an SEO Copywriters’ salary? 

An SEO copywriter’s salary is about INR 2 lakh – INR 11 lakh with an average salary of INR 4 lakh. 

Q. Which is the best SEO Copywriting course? 

There are many copywriting courses available online. Some of these include –

  • Yoast

Yoast has a good copywriting course with a certification that promises that your copy will rank. Their SEO copywriting course fee is $89. 

  • IIDE

IIDE has a copywriting online short course that covers the following topics – Case studies, tools, and tips, How to create a keyword list, How to write great copy, The different types of important elements on the page, and more. The SEO copywriting certification course fee is 50$+ Taxes. 

Do let us know which was the best SEO course that helped you with SEO copywriting.

Q. How do I become an SEO copywriter?

You can become an SEO copywriter in the following manner –

  • Research about this space
  • Do a short course in the SEO copywriting space to get some basic knowledge
  • Get an internship or some kind of hands-on experience
  • Create a compelling CV with your work 
  • Apply for jobs or reach out to companies for freelance work

Conclusion

As you can tell, SEO Copywriting is extremely important and crucial for your brand and is a big deciding factor for the success of any campaign. 

We really hope you enjoyed reading our blog and it added value to your marketing strategy. Do let us know in the comments below how you applied these tips and tricks to your brand strategy. 

SEO is just one of the important elements of digital marketing that has helped businesses increase their sales. For more strategies and opportunities to enhance your marketing, sign up for this Online Digital Marketing Training

But if you’re a student looking to build a career in more than just SEO copywriting and expand it to digital marketing holistically, check out IIDE’s MBA Level Post Graduation Program in Digital Marketing

Chief Learning Officer at IIDE

He has over 17 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning, Social Media Marketing & eCommerce......[Read full bio]

Meherzad Karanjia

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