If you have been considering pursuing a career in digital marketing, now would be a good time. How is it? Let’s unravel the scope of digital marketing in Percut. In this blog, we are going to cover the scope of digital marketing in Percut, digital marketing for small businesses, digital marketing post-COVID-19, and the scope and importance of digital marketing.
But wait, what exactly is Digital Marketing?
Digital marketing is the online advertising of brands to connect with their target audience to create brand awareness and convert them into potential customers. There are various forms of advertising done for this which includes email, website advertising, social media marketing, and many more.
Simply put, all actions are done to promote products and create brand awareness through various digital media channels of digital marketing. With digital marketing, companies are able to accomplish these goals with minimal investment.
If you are new to digital marketing, you can watch this insightful free masterclass by Mr. Karan Shah, the founder, and CEO of IIDE. You will understand how to leverage the power of online platforms and how to reach out to potential customers and gain amazing insights into the world of online marketing.
If you are looking to master digital marketing, you can opt for IIDE’S advanced 4-month digital marketing course. This course will help you upskill from the basics to the advanced level concepts of digital marketing with practice assignments, live sessions, and offline in-class projects!
Now, let’s see the scope of digital marketing in Percut and check if it will prove to be the right career choice for you.
Scope of Digital Marketing post-COVID-19:
When everyone was hit by the pandemic and lockdown became a protocol, companies started implementing digital marketing strategies to redefine their businesses by going online to beat their competitors and reach potential customers efficiently. As a result, a career in digital marketing started to look like a beneficial career choice. But what about the scope of digital marketing post-COVID? Let’s find out.
1. High Demand:
The pandemic brought about supply and demand issues in the market. While the demand is high, there seems to be a shortage of supply. Oliza Azwan, an associate manager at Michael Page Indonesia, says that the digital industry, marketing, and advertising industries have seen a shift in demand towards digital-fused skills with data-driven skills. According to Azwan, Indonesia’s social restrictions have driven brands to accelerate their digital growth.
People acquiring media placement skills, like cost-saving on TikTok, Facebook, and Google Ads, were even more in demand. Azwan also mentioned that there is a limited talent pool in Indonesia, where every professional is in a new interview process with multiple companies.
2. Connecting with Mobile Internet Users:
Indonesia has over 171 million internet users, marking it as one of the biggest online markets worldwide. As of July 2021, online penetration in Indonesia stood at around 70 percent. Some of the popular online activities would be mobile messaging and social media. Mobile internet usage is undergoing massive growth and currently stands at over 64 percent among the population. Indonesia was also listed as “partly free” in the Freedom on the Net index, which places the country ahead of less free Asian online markets such as China, Thailand, or Malaysia.
There are a variety of digital marketing strategies that can be applied to reach your target audience via mobile marketing. Some of them can be ads on social media, pop-ups on browsers, SMS, emails, and many more. Mobile internet users are expected to grow even further in the future so if you have not already shifted to mobile marketing, this is the time.
3. Budget-Friendly:
Many companies use pay-per-click (PPC) strategies that help them cut costs on a large scale. As the name suggests, you only have to pay each time a person clicks on your advertisement to get your website. It is also known as “paid ads,” “paid search,” or “PPC.” With PPC, you do not have to pay for the banner or the display ad on the search page results directly. This helps with gaining a high return on investment (ROI) with less investment.
In order to get good results from this strategy, you must complete your keyword research with tools like Google Adwords. Once you have completed your keyword research, you will have a list of keyword terms on which you can place bids as part of your PPC campaign.
4. Businesses going online:
The pandemic made people second guess visiting businesses physically. This made every business want to go online to still be able to earn profits. Business owners who are over the age of 40-50 and do not know how to take their businesses online because they are not as tech-savvy would resort to hiring digital marketing managers who can help them take their businesses online effectively.
Every business recognized the need to go online, and hence, the need for digital marketing managers increased drastically. Now, the demand has increased on a large scale, but what about the supply? Compared to the huge demand, the supply is far less. But why is the supply smaller? Well, that could be due to many reasons, like the fact that some people don’t know about digital marketing, more than half of the population is not tech-savvy, and many more. But how does this affect us? Let me share that with you. When the demand is huge and the supply is low, the price of the service/product increases. This ensures high salaries.
5. Remote opportunities:
When the pandemic hit, companies were forced to shift to a remote setting until the situation got better. Work during COVID taught everyone that working remotely without compromising productivity is possible. People have adapted to this setting and many have started looking for remote opportunities almost exclusively. As, most digital marketing tasks like designing websites, writing blogs, optimizing the websites, marketing a brand, and various other things can be done online so many companies and agencies have decided to let their employees work from the comfort of their homes.
So, you can also opt for work-from-home jobs. Many companies have already made the shift to permanent remote or hybrid workplaces. HRs have also decided to devise a new strategy to better coordinate remote opportunities, rather than sticking to on-site settings and missing out on talented candidates.
Scope of Digital Marketing for Small Businesses in Percut:
As a small business owner, you must focus on two important parties – your customers and your competitors. Now, to beat the competition and cater better to your customers, you need to have a digital marketing strategy.
1. Digital Assets:
Digital assets are portals, accounts, and platforms where your target audience can come to learn more about your products and services, and ultimately generate sales for you. The most important digital asset is your website. You need to have a fast-loading website that also includes photos and videos of your products and services. The potential customers will not be able to physically experience the product/service so you must make sure to give them the best overview of your products/services.
Your website must answer almost everything about your small business and make people curious enough to check out other products. Another digital asset is your lead magnet. Leads are people who are interested in buying your products or services. To effectively market your products and services to these leads, you need to make sure to acquire their name, mobile number, and email id.
2. Local Listing Sites:
As a small business owner, you must register your business on listing sites like Google My Business, India mart, Justdial, etc. It is extremely important because local customers can discover your products and services through such listing platforms. You must constantly update all the details about your business, get photos and videos, customer reviews, and 5-star ratings on such listing platforms.
This will greatly help you grow your business. For example, when you type “fast food near me,” all the local fast food shops that you see on your feed are because of such local listing platforms. In a similar manner, you have to use keywords related to your business in your profile so that when people near you search for it, your business listing is shown to them.
3. SEO:
SEO stands for “search engine optimization.” You need to be at the top of the search engine results page to ensure reaching your target audience, who could convert into customers. There are people who are looking for products and services that you sell, but if they don’t find you on the first page of Google, there is a good chance they might end up buying from your competitors.
For you to get your products, services, and website on the first page of Google, you need to optimize it for the search engine. Using the keywords related to your products adding them in the title meta tag and description, having a fast-loading site and many other things need to be done when it comes to SEO. SEO can be a continuous process but over time, when you start ranking for keywords related to your business, you will start seeing growth in your business.
4. Paid Ads:
Remember when you just checked out a particular product or service and started seeing the ads for that exact same product almost everywhere you went on the internet? Well, that was done with paid ads. Anyone can run paid ads for their products and services to people who are interested in buying from them. Paid ads can play a significant role in growing a business.
It can be Google ads, Facebook ads, Instagram ads, or any other form of paid advertisement. This creates brand awareness and helps to keep up with the competition. Paid ads are also known as “paid search,” pay-per-click (PPC),” and “search engine marketing (SEM).”
5. ORM (Online Reputation Management):
ORM stands for “online reputation management.” As the name suggests, it helps to monitor your online reputation by engaging with customers on social media and the web, controlling what is being said about your company, and managing complaints at the earliest to minimize damage to the company’s image and revenue. Having customer reviews and testimonials is very important for small businesses, as they provide social proof of the quality of their products and services to other potential customers.
Customer reviews and testimonials can be in the form of 5-star ratings on their business profiles or a video where people are talking about their products and services. These videos can be posted as reels on social media, YouTube, or their website.
Scope of Digital Marketing for Students:
According to LinkedIn, there are 860,000 job openings for a digital marketing specialists. With There are roles to fill, but is a lack of talent. So if you are looking to pursue a career in digital marketing, this is the time! Let’s take a look at the scope of digital marketing for students in Percut.
1. Extra Income:
If you are a student looking to earn a decent income, part-time jobs in the digital marketing domain can be the perfect fit for you. It is a great opportunity for students to work from home and earn extra income without compromising their studies. Digital marketing is one of the most trending professions, and its nature of work is also dynamic. It offers flexible timing with freelancing opportunities.
It also helps enhance your digital marketing skills and build experience without compromising your studies. There is an increasing demand for digital marketing professionals. So, part-time jobs as digital marketers are highly in demand as well. A student can easily get started by upskilling via a short-term certification course on digital marketing.
2. High Demand Less Supply:
According to Marketing Interactive, Indonesia has seen a 20%–25% increase in job opportunities in marketing, advertising, and PR. Oliza Azwan, an associate manager at Michael Page Indonesia, says that the digital industry, marketing, and advertising industries have seen a shift in demand towards digital-fused skills with data-driven skills. Indonesia grew in demand for marketing roles.
Hiring managers started seeking people with digital exposure and marketing skills. According to Michael Page Indonesia’s Talent Trends 2021 report, digital marketing was ranked fifth among all kinds of jobs with the most hiring activity in Indonesia. The report also stated that 72% of companies surveyed cited skill set and experience as areas of concern when hiring new talent; followed by headcount budget (45%), cultural fit (43%), and soft skills (16%). At the same time, 70% of Indonesians surveyed cited remuneration and benefits as their top consideration when accepting a job offer.
3. High Salary:
According to Salary Expert, the average specialist digital marketing gross salary in Indonesia is Rp243.162.211, or an equivalent hourly rate of Rp116.905. They also earn an average bonus of Rp8.243.199. Salary estimates based on salary survey data have been collected directly from employers and anonymous employees in Indonesia. An entry-level specialist in digital marketing (1-3 years of experience) earns an average salary of Rp177.881.757.
On the other end, a senior-level specialist in digital marketing (8+ years of experience) earns an average salary of Rp303.150.600. According to Salary Explorer, The average salary of a digital marketing manager in Percut can go up to 18,100,000 IDR. With the scope of digital marketing increasing, the demand is huge and supply is far less which has increased the market value of digital marketing managers. This ensures high salaries.
4. Work-life balance:
According to Commercial Cafe, employees have realized that the absence of a good balance between work and home life can lead to declines in one or both areas. More than half of respondents across all generations are working from home. But, while most reported that their work-life balance was equal to or better than it was before, Gen Z was generally less satisfied compared to the other generations.
Moreover, the transition to working from home also appeared to affect Gen Z more adversely than it did the others. Since the pandemic began, 37% of Gen Z respondents have reported a deterioration in work-life balance. Comparatively, Millennial and Gen X respondents were more likely to be satisfied with their work-life balance, at 42% and 38%, respectively.
5. Easy to learn:
Most industry experts agree that you do not need to have any specific background to learn digital marketing skills. To successfully master these skills and apply them in digital marketing campaigns, though, can be difficult. This is also why it is considered best to learn digital marketing in a supportive environment, whether it is through an online or offline course, a marketing degree, an internship, or an online or offline digital marketing community.
Digital marketing also offers a variety of career opportunities like design, content writing, social media marketing, and many more, so you are bound to find your passion here as well. It requires hard work, but once you have mastered digital marketing, it can lead to a rewarding career.
Scope of Digital Marketing in the Future:
The world is witnessing the digital revolution. According to Statista, as of October 2020, 59% of the world’s population is using the Internet. (i.e., 4.66 billion users) Out of these users, 4.28 are unique mobile users & 4.14 are active social media users. With the increase in the number of internet and mobile phone users, the scope of digital marketing and advertising is increasing exponentially.
There is also a huge demand for digital marketers worldwide, and there is a demand-supply gap because there are not a lot of digital marketers. The number of digital marketing jobs is increasing day by day. The number of agencies in the digital marketing domain is also increasing day by day. Whether it’s Indonesia, India, the US, Russia, or any other region of the world, digital advertising has a bright future across the globe.
1. Target Potential Customers:
Digital marketing can use data to target audiences on the basis of gender, age, location, interests, etc. This helps companies reach their target audience better. Many times, people browse and even reach the checkout option but end up not going through with the payment; some just browse and leave, but these could be potential customers. So what do we do? We remarket.
Remarketing is a type of marketing used by digital marketing managers to remind potential customers of their recent browsing. This helps in retargeting them so that if they forget, they could complete the procedure then. This can be done in various ways, like targeted ads, email follow-ups, SMS follow-ups, and many more.
2. Social Media Marketing (SMM):
Everyone has adapted to social media. From schools to MNCs, everyone is on social media. Social media marketing is a great way to enable people to discover a business. Every business must be on social media. People use social media to have some fun and pass some time. So, it needs to be ensured that the content being created is something that people will enjoy and that will ultimately create awareness about your business.
There are so many brands like Zomato, Tinder, Dunzo, and many more that post engaging and fun content on their social media platforms. Now, people don’t just like it but also share it on their own social media platforms. This will not only help in creating awareness about the business but also help in generating leads. Influencers on social media have also started hiring social media managers to get better reach and make better brand deals.
3. Freelance opportunities:
Many companies prefer freelancers over full-time employees. Digital marketing is one of those jobs that provides the flexibility of working from home. You can be a freelancer and design websites, write blogs, optimize websites, do marketing for a brand, and do various other things that can be done from the comfort of your home.
According to Salary Expert, the average specialist digital marketing gross salary in Indonesia is Rp243.162.211, or an equivalent hourly rate of Rp116.905. There are many benefits of freelancing as a digital marketer, like work-life balance, a flexible schedule, getting to be your own boss, and many more.
4. Increasing job opportunities:
The world is witnessing the digital revolution. According to Statista, as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion people, or 59 percent of the world’s population, were social media users. With the increase in the number of internet and mobile phone users, the scope of digital marketing and advertising is increasing exponentially.
There is also a huge demand for digital marketers worldwide, and there is a demand-supply gap because there are not a lot of digital marketers. The number of digital marketing jobs is increasing day by day. The number of agencies in the digital marketing domain is also increasing day by day. Whether it’s Indonesia, India, the US, Russia, or any other region of the world, digital advertising has a bright future across the globe.
5. Recession-Proof Job:
Digital marketing is required in every sector. It is also revealed that the digital marketing sector is pandemic-proof. While all the businesses started losing clients and profits, the digital marketing sector saw major growth as all operations went online. It is a field that is in demand and will always be in demand as every business needs marketing.
There are many growth opportunities in this field as there are multiple parameters like SEO (search engine optimization), SMM (social media marketing), SEM (search engine marketing), Google Analytics, Google Adwords, content writing, and digital marketer who is an expert in all the fields. With so many fields to work in, the growth opportunities will definitely be vast and work will never get monotonous.
Where can you learn Digital Marketing in Percut?
You can start by watching videos available on YouTube to get an idea of the basics. You can also watch our free masterclass on the basics of digital marketing by Mr. Karan Shah, the CEO and Founder of IIDE.
If you want a more detailed course, you can opt for our UG/PG programs. You can opt for our 3-year BBA in Digital Marketing Course or the Online Digital Marketing Course in India
If you are looking for a short course, then you can check out our IIDE’s advanced 4-month digital marketing course, which teaches students the basics to the advanced level concepts of digital marketing with practice assignments, live sessions, and offline in-class projects.
If you are not able to decide which course would prove to be the best for you, you can get in touch with our team of counselors, and they will guide you through the same.
We are nearing the end of the blog, but we still have more to offer. Here are our answers to some of the most common questions.
FAQs or Frequently Asked Questions
- How much can a fresher earn in digital marketing in Percut?
Ans. An entry-level specialist in digital marketing (1-3 years of experience) earns an average salary of Rp177.881.757.
2. What is the most difficult part of digital marketing?
Ans. According to marketers, data management and marketing technology are the most difficult digital marketing tactics to execute. Marketing technology and data management require skills, resources, and training. With GDPR heading toward marketers, data management has become increasingly important. Marketers are aware of the potential benefits it can have for their strategies. The benefits of increased personalization and marketing automation are becoming more clear.
3. What are the qualifications required for digital marketing?
Ans. There is no prerequisite for taking a course in digital marketing. The majority of industry professionals concur that you don’t need a particular background to learn digital marketing skills. To successfully master these skills and apply them in digital marketing campaigns, though, can be difficult. This is also why it is considered best to learn digital marketing in a supportive environment, whether it is through an online or offline course, a marketing degree, an internship, or an online or offline digital marketing community. It requires hard work, but once you have mastered digital marketing, it can lead to a rewarding career. You can enroll in an online course on digital marketing and upskill yourself from there.
4. Can a digital marketer work from home?
Ans. Yes! This is one of those jobs that provides the flexibility of working from home. You can be a freelancer and design websites, write blogs, optimize websites, do marketing for a brand, and do various other things that can be done from the comfort of your home. You can also opt for one of the work-from-home jobs. Many companies and agencies have decided to let their employees work from home as most digital marketing tasks can be done online.
5. What is the average salary of a digital marketing manager in Percut?
Ans. The average specialist digital marketing gross salary in Indonesia is Rp243.162.211 or an equivalent hourly rate of Rp116.905. They may also earn an average bonus of Rp8,243,199.
Conclusion:
That marks the end of this blog. We hope a lot of doubts regarding digital marketing have been cleared up through this blog. If you are still not sure, you can opt for a short-term certification course as per your interest to try your hand at digital marketing. As Jerry Lolandes once said, “It’s okay to not know everything, but it’s not okay to not try to learn something.” So, do give it a try.
You can choose from our wide range of short-term certification courses in digital marketing. All courses are taught by industry experts via high-quality recorded videos and live sessions with a trainer. The course ends with exams and assignments.
We hope you enjoyed reading the contents of this blog and that it has helped you gain insights into the scope of digital marketing in Percut. Until next time!
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