Know in details about the scope of digital marketing in Bandung

Updated on: May 27, 2023
Scope of Digital Marketing in Bandung

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This blog discusses the scope of digital marketing in the post-pandemic economy, the future of digital marketing as a growing profession, the upcoming trends in the digital marketing space, and much more. But before diving deeper into the scope of digital marketing in Bandung, let’s get an overview of the digital marketing world.

Digital marketing plays a huge role in the current economy with most industries making gateways for virtual avenues. It helps you focus on the target audience and ensures widespread global reach. Unlike traditional forms of marketing, digital marketing brings in high revenue with very little investment.

Out of all the benefits, the most significant one is that It can be easily monitored. With the ever-increasing scope of digital marketing in Bandung, the demand and importance of digital marketing experts are increasing day by day, making it one of the most attractive professions for most young professionals from any and every corner of the world.

So Let’s start by discussing the scope of digital marketing after the covid-19 pandemic.

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Scope of Digital Marketing in Bandung Post the Covid-19 Pandemic.

The outbreak of the covid-19 pandemic had left its impact on every business and the digital market was no exception. The transition to remote work in order to practice social distancing compelled every brand to switch from their traditional marketing strategies and adopt a strategy that would help them strive through the new ‘normal’ market that was emerging as a result of the pandemic. This is where digital marketing played a crucial role.

Let’s discuss in detail how the covid -19 pandemic has impacted digital marketing and what are the scopes of digital marketing post-pandemic.

1. Increase in the number of internet users.

Covid -19 pandemic has upended the marketing world. A drastic switch from traditional to digital marketing was observed. While practicing the pandemic norms, the number of internet users globally increased drastically. 

People used the internet for every purpose be it education, marketing, entertainment, etc. leaving businesses with two clear options either to adopt digital marketing as the new normal or to quit. For any brand or company, the relevance of online presence had become very crucial as the traditional way of marketing was no longer a feasible option. 

Any business’s main motive is to reach as many people as possible. So, with the rise in the number of internet users, the best strategy for any business to adopt was digital marketing.

2. Social Media Marketing.

Social media is flooded with a variety of content which gives you as a brand an opportunity to choose your strategy and connect to your target audience through content, ads, campaigns, influencer marketing, paid media marketing, etc. The key to success here is to stay updated on the latest trends and strive to stay a step ahead in your social media posts.

Also, social commerce has also increased the scope for sociability i.e., it increased the social interaction among the consumers on the websites. Features like reviews, tags, recommendations, user profiles to share their experience, and much more may help in making the environment more trustworthy for the business. 

3. Rise in the  E-commerce rate

The pandemic accelerated the e-commerce rate. A study shows that the e-commerce rate increased from 14% in 2019 to 17% in 2020. The quarantine has changed the buying habits of the people as they adapted to online marketing as their new marketing strategy. People now prefer and appreciate the convenience of online shopping. 

Its features like contactless payment, and not being required to step out of their houses and get exposed to the virus, helped the e-commerce industry to boom. E-commerce marketing helped increase the sales of the brands to a great extent and is actually a long-term trend that is likely to continue even in the post-pandemic future. 

This massive surge in e-commerce and online marketing has opened up many possibilities for the digital marketing industry.

4. Increasing demand for A.I.

With the increase in online activities of people during quarantine, the companies started adapting to A.I.-based Chat-bods that would provide assistance to the customers via a pre-programmed chat room. The use of such chat-bods soon became familiar with people and started becoming their assistants in online marketing. 

Owing to the bonus it provides, marketers find it wise to invest in such advanced technologies. Suggesting that the demand for online marketers and experts in the field will continue to surge in order to keep up with the trends and demands. Adding to this is the growing use of artificial intelligence in different social media platforms to further attract the targeted audiences to the respective companies products and services.

5. Increasing emphasis on experiential marketing.

As the amount of time people spend on the internet increased due to the covid -19 pandemic, it has become the prime duty of marketers to focus on making the customer’s online marketing experience engaging, hassle-free, smooth, etc. And with so many competitors online, the risk of losing customers is always high. Thus, covid has changed the focus on marketing from just reaching the target audience to maintaining a lifelong loyal customer. 

The marketers for this use various tools of digital marketing in order to provide their users with a delightful marketing experience. So, experts in this field are always in demand to manage web traffic, ensure a smooth experience for customers, build an engaging web page, keep up with recent time trends, etc.

Scope in Digital Marketing in Bandung for Small Businesses 

1. Scope for mindful investment

For small businesses, investment in advertising and marketing is a huge decision. The traditional methods of marketing are costly for them to be able to invest in. With slim budgets targeted mostly towards refining the products and services provided by the indigenous businesses, stocking up on inventories, and all the logistics revolving around the same, there is very little that small businesses are left with to devote to the marketing of their commodities. 

Therefore, the best way for small business owners to go is to invest in digital marketing. As not only is it cost-efficient but also provides great leads to small business owners. Digital marketing provides small businesses a scope to invest mindfully and get real-time results from acute investments.

2. Provides a scope to reach global targets. 

Small businesses are often local and it is their ultimate goal to be able to target the international market. Digital marketing can help here. Using tools of digital marketing like Search Engine Optimization (SEO), social media marketing (SMM), email marketing, influencer marketing, and online advertisements, small businesses can reach greater audiences in very less time.

 Digital marketing provides a great opportunity for local small business owners to reach as many people as they want and achieve their goals in a comparatively less expensive and less time-consuming way. Therefore, digital marketing is the way to go when attempting to look beyond one’s domestic market and avail the golden ticket of expansion to the global market, an option previously available only to large-scale industries.

3. Provides a scope to explore different online marketing strategies.

Digital marketing provides small businesses with the scope of exploring their method of advertising. With the varied online marketing strategies, small business owners can explore the strategies they want to use for their business.

There are a lot of digital marketing techniques and tools out there that can be easily explored by local business owners in order to find out which strategy or type of marketing suits the best for their business. It provides the business an opportunity to explore a variety of content and select what suits the best. 

 4. Easy to adopt.

For small businesses, digital marketing is the best way to go. It is less time-consuming, is cost-efficient, and helps small business owners to reach out to a greater and desired audience. Making digital marketing the easiest and simplest form of marketing to adopt particularly with the transformation of the mode of most markets specifically in Bandung, from the physical sphere to the virtual domain, particularly in the aftermath of the COVID-19 pandemic.

Furthermore, with more and more professionals opting for digital marketing as a full-time job in Bandung, the access to reasonably priced yet qualitatively refined services to small business owners makes adopting digital marketing services a no-brainer for most domestic businesses.

Scope for students in Bandung in Digital Marketing

Since digital marketing is one of the sought-after fields right now, there are many opportunities for students to get involved. Students have the ideal opportunity to work from home and make some extra money while doing so. Digital marketing is the perfect alternative for you if you’re a student trying to generate an external source of income to fund your studies. 

There is a significant need for qualified digital marketing specialists because the field is one of the most trending ones nowadays. By working part-time, students may meet this demand while parallelly learning a variety of industry-relevant skills. Additionally, if they make enough pocket money, this will allow them to pay for their tuition and other costs accompanying the same.

Currently, digital marketing has mostly overtaken traditional marketing and is growing more and more significant with the passing of time. Students can largely benefit from this since the majority of digital marketing tasks can be completed online and only require three to four hours of their day, which is an easy target to achieve for most students.

 1. Presence of ever-expanding demand for digital marketers

 After the COVID-19 pandemic, the majority of organizations today recognize the value of specializations in digital marketing, which is why there is an increasing need for digital marketing professionals, particularly with most companies having to operate online on all fronts. 

Companies are constantly on the hunt for experts in digital marketing who can aid them in advertising and promoting their goods and services.

2. Digital Marketing is an easily adaptable career.

The fact that anyone may enter this industry, regardless of their educational background, is one of the primary reasons students should begin and often do choose a career in digital marketing. You don’t need to have a three-or four-year undergraduate degree in a certain discipline to work in digital marketing. 

All you need to do to become a digital marketer is to sign up for a reputable digital marketing certification course, learn and put into practice the critical online marketing strategies, and build a portfolio. These faculties of digital marketing make it one of the most comfortable careers to start in which allows it to be a profession open to all only by honing a few skills.

 3. It is a field that palates diverse roles.

Digital Marketing is a field that provides an array of roles that one can choose to work into when trying to discover their niche in the field of digital marketing. Working in any of the many specializations within the subject of digital marketing can be exceedingly exhilarating and interesting. 

4. Presence of wide-ranging freelancing opportunities

There are many freelance options in digital marketing, which is another reason to seek a career in this field. All freelance digital marketers need is a laptop and a reliable internet connection to work remotely from their homes. 

Depending on the type of work they do, they are also well compensated. Therefore, this makes it one of the most optimal careers to go for when trying to meet academic expenditures and all the other costs accompanied when pursuing education such as tuition, living costs, traveling expenditures, food, and many more such expenses. In addition to that, it also allows a student to save or earn a little extra pocket money.

 5. It makes one’s CV stand out

This allows you to have improved work opportunities if you have a certificate in digital marketing and the necessary skills, particularly with the growing importance of digital marketing as a profession. 

Furthermore, You can give your resume more credibility by mentioning them, irrespective of your academic background. Additionally, it will provide you an advantage when seeking jobs and help you stand out among other applicants.

Thus, a certificate course upskilling you with the essential faculties of digital marketing is a no-brainer for any student trying to either improve their chance in the increasingly growing digital world as well as when attempting to make an income while simultaneously pursuing one’s higher education.

Here, is a link to a certified course by IIDE online digital marketing certification|| IIDE

Scope of Digital Marketing in the Future

The growth of digital marketing has been very impressive and the numbers show that the growth is going to see an upward trend in the coming years. The future of digital marketing looks great. 

1. International Ads

Digital marketing has opened up global doors for every business and sees no geographical barriers. You can now run ads in any country of your choice and capture the global markets. This is one of the most significant digital marketing trends because now you get to increase your audience at a similar or even lesser cost, often allowing you a greater comparative advantage over other international players, particularly with regard to the industries offering similar products for sale.

In some countries, you will be able to run ads at a much cheaper cost than in your own country. Thus, international ads are a trend that is soon going to be very popular.

2. Shoppable Content

Shoppable is any content- picture, video, or article, that includes a direct link to a buyout portal. This makes the process of a customer getting aware of a product through content marketing and making a decision to buy the product on an eCommerce platform far simpler and direct. This makes the content very consumer-friendly and less time-consuming for the customers. 

3. Chatbots

Chatbots are considered to be one of the most trending digital marketing strategies. A chatbot is a way of marketing or promoting goods through a pre-programmed A.I.-based chat room. There are different types of chatbots like – voice bots, menu/button-based chatbots, keyword recognition-based chatbots, etc. Businesses can use chatbots to engage with customers.

Since there are plenty of users visiting the website at once, it is an advantage to have a technology that answers hundreds of users at once. The most important benefit is that by using chatbots, you can provide 24/7 customer service and instantly respond to the inquiries of the visitor.

4. Influencer Marketing

Influencer Marketing is a kind of marketing that concentrates on using an important leader or personality to amplify the brand to the market. Influencers could be famous celebrities, movie stars or YouTubers, and Instagramers with great followers who can help spread the word about the brand or business through their social channels by posting about the products, uploading videos on how the product is used, sharing their reviews about the product, etc.

With the majority of individuals choosing to invest large amounts of their time on social media as well as OTT platforms, changing the old-day norm of televised marketing has been taken over by influencer marketing. Thus making it one of the most trending ways of marketing.

5. Personalized Pop-ups

Have you ever scrolled through a web page & suddenly seen a pop-up on your screen of a product or something that you have been eyeing for free or at a discounted rate? 

The previously in-vogue physical pop-up store culture has transcended into one of the most popular means of digital marketing, particularly with the digitization of the industrial world. In fact, digital marketing has allowed different businesses to improve on the previous pop culture as you can now personalize the pop-ups and can trigger different pop-ups on different pages depending on the nature of previous engagements of the consumer in the different virtual spaces.

And these pop-ups can be really effective when you add deadlines or freebies to them, thus most of the time leading the reader to take action by clicking on the pop-up. 

Where can you learn Digital Marketing in Bandung?

With the growing demand for Digital Marketing all over the world,  employers are seeking digital marketing experts who are certified and know the industry. So, if you are passionate about digital marketing and want to upskill your digital marketing strategies and learn more about the digital marketing world, you can pursue an online course from IIDE – Indian Institute of Digital Education | Ranked #1 in India

IIDE is India’s Leading Digital Marketing Institute. It has set standards for education around the globe and has trained more than 3,00,000 students in various aspects of digital marketing. check out the official page of  IIDE for more details.

Key Highlights of the Course:

  • 100+ Hours of a live class
  • 50+ Hours of Videos
  • Group project
  • Interaction with pioneers of different fields
  • Interview training
  • Scholarships

Look at the reviews

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1. What is the scope of digital marketing?

ANS: Digital marketing gives us the scope to reach our target audience, and expand and grow our business by using different kinds of digital marketing tools at a very low cost.

2. What is the future scope of digital marketing?

ANS: Digital Marketing is an ever-growing field, and the future scope of digital marketing looks very secure. With new trends in the market, the demand for digital marketing and marketers will never fade away. It will in fact increase so that the brands can keep up with the ongoing marketing trends.

3. What is the scope of digital marketing in 2022?

ANS: Go through this blog by IIDE to get a complete understanding of digital marketing and its scope.

4. Does digital marketing have a future?

ANS: Yes, in fact, digital marketing has a very bright future. With the constant demand for a new generation and fresh digital marketers in the industry and the availability of secured and good salaried jobs, it can be very well said that digital marketing does have a very good future.


From the above discussion, we can conclude that the world of digital marketing is constantly growing all over the world and has many exciting scopes. I hope you found this blog informative and helped you further understand in detail the scope of digital marketing in Bandung.

For more information on digital marketing, you can click on the links below.
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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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