MBA in digital marketing salary in Gandhinagar in 2025

What is Digital Marketing?

Digital marketing, also known as online marketing, is a necessity of every business firm in today’s world. But how many of us know what it really is? Digital marketing simply is the promotion and selling of products and services through digital media to the right customers at the right time. It uses the internet to reach its audience and also includes market research and advertising under its umbrella. 

Why is Digital marketing in demand?

The simple answer to this question is: it’s because every customer or target audience of business firms is in digital media today. Everyone is using some kind of device; whether it’s a smartphone, smartwatch, computer, or tablet and most of them have access to the internet. The research found that an average person spends 4-6hrs of their time on social media. And this is great news, especially for the digital marketers.

Another reason is; that this form of marketing is easy, cost-effective, and has far greater exposure than any form of traditional marketing. Gandhinagar is a quiet competitive business city in Gujarat and every business getting into digital marketing, it’s the most sought skill at present time.

According to expert market research, the Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022 and the market is expected to grow at a rate of 32.1% between 2023 and 2028 to reach a value of around USD 24.1 billion by 2028.

Now, that we know its emerging needs, let’s find out how much you can earn after doing an MBA in digital marketing. There are a lot of factors that affect digital marketing salary. So, let’s discover those factors. 

Factors that affect digital marketing salary

1. Work Experience: Undoubtedly, work experience is one of the main considerations that is taken while negotiating the salary. The higher the work experience, the higher your salary will be. The MBA digital marketing salary for freshers is very different from that provided to experienced ones. Thus, the salary provided to the fresher and an experienced person largely varies.
2. Credentials: A person who has an MBA in digital marketing and holds a professional certificate will earn more than someone who doesn’t have these credentials. Your level of education and certificates also have a significant effect on your salary especially if you are a fresher. Thus, every certificate you get related to this field could really help you in landing a high-paying job in the company.
3. Credibility: The more trusted and reputed you are in this field, the more people will be willing to work with you and this could lead to an increase in your salary. You can start writing blogs, showcase your client’s reviews for your work, and connect to industry leaders to build credibility. It’s all about creating your own image as someone skilled and reliable for the work that you can do.
4. Size of the Company: The bigger the size of the company, the higher you will get paid. This is because the bigger companies generally have higher revenue compared to the small companies, so they can pay you a handsome salary. So, consider the company size and know more about the company in which you are going to apply for the job.
5. Skills: Your skills are one of those things that make you stand out in the crowd. If you have the required skills to perform the task that others don’t then you will surely be highly paid. In this field, having digital marketing skills will help you in landing a high salary. So make sure that you have the required skills to perform any task related to the position you are applying for in the company.
6. Job Title: This is obvious factor that senior positions hold more salary than that for entry-level positions. The senior position holds more responsibility and vice versa. As digital marketing covers a lot of components, your preferences while choosing the job can make a difference in the salary you will get in the company, Thus the salary will differ as per the job title.

MBA in Digital Marketing Salary in Gandhinagar

Generally, the range of salary after an MBA in digital marketing is INR 5,00,000 to INR 25,00,000 per annum while the average starting salary for an MBA in digital marketing graduate is INR 5,50,000. Since we have seen some important factors that affect the digital marketing salary, now let’s discover the digital marketing jobs that you can get after MBA in digital marketing and their salary as per those job titles.

1. Digital Marketing Executive

This is a managerial role where you will be responsible for building the company’s image in digital media and guiding the subordinates of the team. According to Indeed, the current average salary of digital marketing executives in Gandhinagar is around INR 16,000 per month.

Key responsibilities of a Digital marketing executive include:

• examining and executing various campaigns, measuring the outcomes, and improving them
•  Managing the digital marketing teams, maintaining coordination between campaigns, and analyzing performance

2. Social Media Manager

As a social media manager, one has to look after the contents of social media platforms including the analysis of engagement data, recent trends, customer preferences, and operating various campaigns in social media. According to Indeed, the current average salary of a social media manager is around INR 22,000 per month.

Key responsibilities of a Social media manager include:

• Monitoring a company’s interactions with its audience on major social media platform
• Planning and implementing strategies for social media
• Identifying trends for moment marketing and looking over the customers’ preferences and engagement rates

3. E-commerce Manager

One has to manage the e-commerce website, research effective layouts for the website, and supervise the effectiveness of strategies by comparing them with the standard metrics. According to Indeed, the average salary of an E-commerce manager is around INR 47,000 per month.

Some key responsibilities of an e-commerce manager include:

• Managing the website design, and working to increase the website’s efficiency
• Formulating and executing the strategies to generate leads and make sales as well as ensuring to solve any issues if occurred.

4. SEO Specialist

 As an SEO Specialist, one has to find the trending and relevant keywords related to the brand and optimize all areas of SEO to rank higher on the Search engine result page. Indeed, the average salary of an SEO Specialist in Gandhinagar is around INR 26,000 per month.

Some key responsibilities include:

• Overall optimization of website to rank higher in the search engine result page
• Searching for the relevant keywords, focus keywords, and related keywords related to the website of the company
• Writing original and relevant content for the web pages

5. Web Developer

The role of a web developer is to create, design, and manage the website as per the requirement and take responsibility for the functions needed to be performed when a user lands on the pages of the website. According to Indeed, the average salary of web developers in Gandhinagar is around INR 27,000 per month.

Some key responsibilities include:

• Ensure the website is user-friendly by designing good user interfaces and navigation menus.
• Troubleshooting problems if any occurred
• Integrating data from the back-end services

6. Paid Media Specialist

Paid media specialist’s roles include designing and, implementing campaigns as per the business goals and conducting in-depth research of keywords, ad groups, and the target audience of the campaign. Indeed, the average salary of paid media specialists in Gandhinagar is around INR 39,000 per month.

Some key responsibilities of paid media specialists are:

• Plan and formulate the digital campaigns, supervise it, and try to generate leads from those campaigns
• Managing the budgets for the campaigns
• Identifying and searching for the target audience of business

7. Content Marketer

The role of a content marketer is to plan, create, and publish relevant content for the target audience and help to convert the prospect into potential customers and retain them. According to Indeed, the average salary of a content marketer in Gandhinagar is around INR 28,000 per month.

Some key responsibilities of a content marketer are:

• Research and identify the current trends going on in the related business
• Creating the relevant content for the brands on various platforms as per the requirement
• Bringing out new ideas to attract and retain the customers

8. Market Research Analyst

The market research analyst will be responsible for research, collecting data on customers’ behaviors, competitors, and the marketplace and analyzing them to reach potential customers. According to Indeed, the average salary of a market research analyst is around INR 20,000 per month.

Some key responsibilities of a market research analyst are:

• Collect the data from various sources, compile, summarize, and analyze them to use them
• Creates the questionnaires, polls, and surveys for collecting data
• Illustrating all the findings suitably and presenting it to the senior or concerned authority

9. Web Analyst

The web analyst is responsible for providing proper analysis and insights in reports, analyzing and troubleshooting website analytics issues, and doing various tests to optimize and improve the performance of the website. According to Ambition Box, the average salary of a web analyst in Gandhinagar is INR 3.2 lakhs per year and around INR 26,700 per month.

Some key responsibilities of a web analyst are:

• Interpreting the collected data to improve the performance of the website
• Conduct research for the data and trends
• Provide the suggestions for making important decisions

10. Business Development Manager

As a business development manager, one is supposed to be setting goals, making plans, and implementing them for the business growth. They are responsible for researching and finding new prospects, establishing relations with potential clients, and many more to grow the business. According to Indeed, the average salary of a business development manager is around INR 33,000 per month.

Some key responsibilities of a business development manager include:

• Developing strategies and networking to attract new and potential customers
• Research for the market opportunities and creating projects for the business development
• Making various sales presentations and projects

FAQs – Frequently Asked Questions

Q. What is the salary after an MBA in digital marketing?

The salary after an MBA in digital marketing in India ranges from INR 3 lakhs to 5 lakhs depending upon the job title and your work experience.

Q. What are the jobs after MBA in digital marketing?

After an MBA in digital marketing, you will have the knowledge of every field of this course which means you will have a lot of options to choose from (see the above job titles). For freshers, you can choose whichever sector you feel you are good at and continue to grow in this field.

Q. What is the fee for doing an MBA in digital marketing?

The fee could range from 3 lakhs to 20 lakhs depending on the college and your location. You can check out the post-graduation programme of IIDE for that.

Q. Can anyone do digital marketing?

Yes, anyone can get into digital marketing. No matter from which academic background you are from, you can pursue this course.

Q. What is the future of digital marketing?

The future of digital marketing is actually so bright and secure. This industry is booming and every business firm is in digital media to reach their audience, there is a great scope for digital marketing

Conclusion

As we have discovered the MBA in digital marketing salary in Gandhinagar, we can see a lot of future growth and prospects in this industry. Going for this specialization could really open a great opportunity for you both to learn skills and earn a handsome income. 

So, if you are someone who wants to make a career in digital marketing then you can opt for MBA in digital marketing course by IIDE. And if you are someone who wants to learn these skills in a few months then you can also check out the Advanced online 

I hope you enjoyed reading this blog and it helped you to find out the answers to your questions.