Why choose an MBA in digital marketing in 2023?
1. Online presence:
Having an online presence is critical for brands because it allows them to keep customers updated on product offerings, generate awareness and engagement before and after sales, invite new buyers to have a great experience, shorten the buyers’ cycle, and convert leads into buyers. Online presence helps us to reach more people at one time. Online presence also allows the brand to focus on the audience that is there to look for the exclusive products.
Also, the World Wide Web is such an amazing thing that allows people from around the globe to connect and the whole concept of digital marketing is based on online presence. It allows people to find exactly what they are looking for and within their budget. The product can become a hit or a flop in no time.
2. Global reach:
Digital marketing allows us to reach people at the global level. A considerable number of people are there who lack opportunities and are unable to process. Graduates of this course can assist businesses in developing digital marketing strategies and effective ways to interact with their target audience. The audience that is present on one side of the globe might want products that are not available in their country. Digital Marketing makes it possible to reach the people of one part of the globe and makes them aware of the products that are available.
3. Opportunities:
It is a job that has various aspects and opportunities. It can be molded into any direction and the knowledge gained can be used in many fields. Jobs offered after an MBA in marketing come with appealing salaries or we can say packages offered after an MBA are quite high.
Marketing, Administrative Behaviour, Fundamentals, Business Communication, Selling and Negotiation, and other topics are covered in this course. Although it expands on traditional marketing, it primarily focuses on digital media – no.
4. Cost-effective:
Learning anything digitally is very cost-effective. Executing marketing digitally offers various benefits and it reduces the costs and various expenses such as paper waste and it saves a lot of time. It proves better engagement and stronger relationships.
A larger audience can be entertained in less time and more effectively. The same person can perform various tasks which makes digital marketing more economical. Since the same advertisement can be shown on different online platforms without any changes, this saves a lot of time and effort.
5. Feedback and reviews:
Any helpful information or criticism that is given to someone to say what can be done to improve a performance, product, etc. The company uses customer feedback to improve its products. Taking or accepting feedback digitally is very easy rather than visiting people or asking them to write and send it manually.
Reviews that are given digitally reach the concerned company faster and help the company to act on them and improve the product or to continue doing the good work. Digital reviews are present to be seen by common people it helps the crowd to decide whether to entertain the company or not.
6. Jobs offered/ Career options / Highest paying jobs:
MBA in Digital Marketing is a professional two-year course, where one can learn various online marketing skills. Various companies, already settled or startups are offering jobs to MBA graduates. Here is the list of some job options:
Popular options for jobs after MBA in Digital Marketing in Vashi
Digital Marketing Manager: This role involves managing the digital marketing strategies of a company, including social media, search engine optimization, and email marketing. Digital Marketing Managers are responsible for developing and implementing digital marketing campaigns that drive sales and revenue for their companies. They also analyze data to track the effectiveness of their campaigns and make adjustments as needed.
Social Media Manager: This role involves managing a company’s social media presence, including creating and curating content, engaging with followers, and monitoring metrics to track the success of social media campaigns. Social Media Managers are responsible for building brand awareness and driving customer engagement through social media channels.
Digital Marketing Analyst: This role involves analyzing data to identify trends and patterns in digital marketing campaigns. Digital Marketing Analysts use their analytical skills to develop reports and recommendations for improving digital marketing campaigns. They also work closely with other teams to identify new opportunities for growth and expansion.
MBA in Digital Marketing graduates can also find jobs in search engine optimization (SEO) and search engine marketing (SEM). These roles involve optimizing websites and digital marketing campaigns to improve visibility and search engine rankings. SEO and SEM professionals are responsible for driving traffic to websites and increasing the visibility of a company’s products and services.
In addition to these job options, MBA in Digital Marketing graduates can also find jobs in e-commerce, digital advertising, and content marketing. These roles involve developing and executing digital marketing campaigns for e-commerce platforms, creating and distributing digital advertisements, and producing and curating content for digital channels.
Where To Get Started For An MBA in Digital Marketing?

If you want a digital marketing career and get the right skills, you must learn digital marketing from IIDE. IIDE has recently launched 2 unique MBA specialization courses. It is an 11-month MBA in digital marketing which is equivalent to a mini-MBA with the same opportunities and exposure.
This master’s program is inclusive of:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 13+ Live Projects
- 2 months Internship
- 100% Placements Assured
- 28+ Industry Relevant Skills
- Key Managerial Skills
- 2 Specializations Available
Duration: 11 months (Internship Included)
Fees: INR 25,000 + Taxes
Mode: On Campus in Andheri, Mumbai (Currently Online)
Eligibility: Graduation Degree from a recognized university + IIDE’s Aptitude Test + Personal Interview
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