A Beginners Guide on How to do Affiliate Marketing in India

Affiliate marketing involves promoting products or services using unique referral links and earning commissions on sales. Over 80% of brands use affiliate marketing to reach new customers. The global affiliate marketing industry is expected to surpass INR 12,000 crore by 2025, offering significant opportunities for individuals and businesses to generate passive income through strategic partnerships.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Jan 13, 2025

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Frequently Asked Questions

The three primary types of affiliates are – unattached, related, and involved. Each of them has their advantages and disadvantages. However, adopting an involved affiliate model is ideal as it ensures that one can build a good relationship with the audience to reap benefits in the long run.

Yes, of course, you do not necessarily need to invest any money in affiliate marketing. As an affiliate marketer, you can create a page on various social media platforms and promote a company’s products and services for free. Similarly, by researching multiple free tools, one can efficiently perform promotional activities without actually investing.

One can start affiliate marketing by writing blogs and articles about a product or service. You will have to spend a lot of time initially to bring an audience to your page or website, build a relationship with them and eventually encourage them to purchase the product from your affiliated link.

One can start affiliate marketing for free by using various platforms like emails, YouTube, forums, social media, their website and much more. The above platforms will allow you to post for free and help you create another source of revenue whenever a purchase is made through your link.

An affiliate marketer performs promotional activities on behalf of the company to promote its goods and services. For every sale, they receive a commission or a fixed income. To answer your question, “Is affiliate marketing legal?” – Yes, this type of marketing is 100% legal.

Choosing the best affiliate programs involves researching the reputation of the program, understanding the commission structure, evaluating the products or services offered, and ensuring that the program aligns with your audience's interests. Look for programs with competitive commissions, reliable tracking systems, and supportive affiliate managers.

Improving your affiliate marketing success involves implementing effective affiliate marketing strategies, such as optimising your content for search engines, building a strong online presence, engaging with your audience, and continuously analysing and adjusting your approach. Stay updated with industry trends and learn from successful affiliate marketing success stories to refine your techniques.

Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).