You must be aware that there has been tremendous growth in global digital advertising. Since 2011 across the globe, there have been dynamic shifts in the advertising business. Gradually the traditional form of media started facing heavy competition with digital global advertising.
Due to multiple changes in the advertising industry, global digital advertising came into the limelight and gained popularity.
And the digital advertising spending worldwide, in 2020 was 378.16 billion US dollars and it is estimated to be 455.3 billion US dollars by the end of 2021.
India has undoubtedly seen enhancements and amendments in the marketing field. However, Indian companies are yet to get equipped with the new global digital advertising trends and skills to compete on the global front.
Must Read: Latest digital marketing and advertising trends in 2021
Here, in this article on “Global Digital Advertising Spends & Growth,” we shall majorly discuss how companies based in the world have been dominating the global advertising business, how covid-19 impacts internet ad spending worldwide, and few factors impacting global digital advertising.
But before we start discussing the two tech giant companies, let’s see a few factors that impact the global digital advertising market.
So, without any further ado, let’s get started.