Top 7 Free Digital Marketing Courses in Kanpur to Upskill in 2024

Are you ready to unlock the secrets of digital marketing and take your career to new heights? Look no further than Kanpur, India’s emerging hub for cutting-edge courses in 2024.

Digital Marketing is about connecting with people online at the right place and time. 3.2 billion people are active on social media platforms every day 98% of the sales quota is achieved through social media. It is a sector that is blooming with opportunities.

In this blog on free digital marketing courses in Kanpur, you will get to explore the huge landscape of free digital marketing courses in Kanpur. From search engine optimization (SEO) to social media marketing, and content creation to email campaigns, these courses cover it all. Through this blog, we will not only introduce you to the most reputable and high-quality digital marketing courses in Kanpur but also shed light on their key features, curriculum, and the valuable skills you can acquire. 

Let’s explore the best free digital marketing courses in Kanpur and embark on a transformative learning experience that will propel you toward professional success.

List of Free Digital Marketing Courses in Kanpur

Digital Marketing is now the new “NORMAL” of marketing. And to just get started with it, here is a list of free digital marketing courses that are only available online and can be accessed anytime, anywhere.  

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

Register Now

 

2. Fundamentals of Digital Marketing – Google

Google Fundamentals of Digital Marketing is one of the most well-known courses that Google provides to various individuals coming from different regions and backgrounds. One of the most popular courses is this one. They also offer free digital marketing courses in Kanpur.

Course Module: 

It consists of 26 modules. Some of them are

1. Content Marketing
2. Display Advertising
3. Search Engine Optimization Basics
4. E-Commerce
5. Email Marketing
6. Business Strategy
7. Search Engine Marketing
8. Google Analytics

Course Mode: Online

Course Fee: FREE

 

3. Udemy

Udemy is an online teaching platform that helps students to learn and improve job-related skills.  The platform provides various free digital marketing courses:

• Free digital marketing basics course 
• Digital marketing fundamentals with live projects
• Digital Marketing Essential Masterclass
• Digital marketing leads generator
• Understand and evaluate digital marketing channels

The free course does not provide a certificate of completion. The course aims at practical digital marketing and personal branding.

Students get to learn:

• Social media marketing
• SEO
• Google Ads
• Online business 
• Internet Marketing

Why enroll in this course?

The course will provide basic understanding of digital marketing. Any person can take up the course irrespective of the background.

 

4. Hubspot Academy

The Hubspot platform provides various certified courses that have good reviews and ratings. They also provide free digital marketing courses in Kanpur. The course is nearly five and a half hours and consists of 37 videos.

The course includes 9 lessons:

• Digital marketing fundamentals
• Building the content creation framework
• Finding SEO strategy that fits your business
• Improving website performance
• Creating quality blog content keeping in mind the interests of the audience
• Creating a successful video marketing strategy
• Developing a social media strategy
• Paid search advertising
• Create a high-performing email

 It is a certified course and you get to learn about:

• SEO
• Content marketing
• Contact management
• Lead generation
• Email and inbound marketing

Why enroll in this course?

If you are looking for an introduction to the digital marketing world or want to broaden your skillset, you can check out this course.

 

5. upGrad

upGrad is South Asia’s largest EdTech company providing learning experiences globally with their world-class faculty and industry experts. 

The free course has the following sections:

• Fundamentals of marketing
• Social media marketing
• Search engine optimization
• Email marketing
• Web analytics

They provide free digital marketing courses along with tons of other advantages which are as follows:

• 1 to 1 Industry Mentorship
• Weekly live classes
• Professional content
• Free certification

Why enroll in this?

The course will provide you with abundant skills such as Influencer marketing courses, Web analytics, affiliate marketing, SEM & SEO courses, and many others. If you want to boost your CV, you can enroll in this course.

 

6. Introduction to Digital Marketing by The Great Learning

Great Learning is one of India’s most trusted programs that lets learners make a career in the Business field. At the end of their introduction to digital marketing course, you shall receive a certificate. 

Course Module: 

1. SEO and SEM
2. Content Marketing
3. Social Media Marketing
4. Affiliate Marketing
5. Automated Makreitng
6. Pay Per Click

Course Mode: Online

Course Fee: Free

 

7. Fundamentals of Digital Marketing with Certification by Digital Scholar 

Digital Scholar is one of the top institutes. They provide Fundamentals of Digital Marketing courses to aspiring learners who want to upskill in digital marketing. At the end of the course, you shall receive a certificate.

Duration: 25+ hours

Course Module: 

1. What is digital marketing?
2. Understanding Facebook Advertisements
3. Social Media Marketing
4. Search Engine Optimization
5. Affiliate Marketing
6. Instagram Marketing
7. Email Marketing
8. Growth Hacking
9. Case Studies of Digital Scholar Students

Course Mode: Online

Course Fee: Free,

 

Which Digital Marketing Course To Do For In-depth Learning?

IIDE offers comprehensive paid certification courses. These courses provide extensive knowledge and practical skills to help individuals excel in the field of digital marketing. If you wish to have in-depth knowledge after pursuing free digital marketing courses in Kanpur you can take up the following courses:

1. Post Graduation in Digital Marketing

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQs – Frequently Asked Questions:

 

Q. Which institute offers the best digital marketing courses in Kanpur?

IIDE – The Digital School, with its comprehensive curriculum and experienced trainers, is widely regarded as a leading institute for digital marketing courses.

Q. Can I do it even if I am not from a commerce background?

Yes, anyone from any field can easily pursue digital marketing skills.

Q. How does digital marketing help in the future?

Digital marketing is very important in this digital era to connect with customers digitally. It helps in booming business performance with successful marketing strategies. 

Q. Is digital marketing easy or hard?

Digital marketing is not necessarily hard to learn. A beginner can learn the fundamentals of digital marketing within a month with the help of an expert. However, it does take time, effort, and persistence. 

Q. What is the price for a digital marketing course?

Ans. The price of digital marketing courses usually ranges between 1 lakhs to 2 lakhs. However, you can get your hand onto some of the amazing free online courses mentioned in this blog.

Q. Is a digital marketing course worthy of time and money?

Ans. There is no limit to the benefits you get when you enroll in a digital marketing course. It will boost both your personal and professional growth and add a lot to your CV. Such a course will provide you with in-demand skills, comprehensive knowledge and networking opportunities.

Q. How can I enroll in these free digital marketing courses in Kanpur?

To enroll in the mentioned free digital marketing courses, visit the respective institute’s website and follow their registration process. Take advantage of these courses to enhance your digital marketing skills and boost your career prospects in Kanpur.

Q. What is the eligibility for digital marketing in Kanpur?

The eligibility requirements for digital marketing vary amongst institutions. Typically, the certification program requires class 12 passing credentials. On the other hand, to enroll in a postgraduate digital marketing course, you must hold a diploma from a college that has been accredited by a university.

 

Conclusion:

In conclusion, Free digital marketing courses in Kanpur offer a fantastic opportunity for individuals to gain valuable knowledge and skills in a rapidly growing field.

In the digital age, where businesses require critical abilities such as digital marketing, these online courses have made it extremely simple to learn these talents for free and at your leisure. These free digital marketing courses in Kanpur give every enthusiast a chance to enrich their knowledge and step into that digital ecosystem that will provide them numerous opportunities to succeed in their goals. Today, only your first step is enough to learn digital marketing in Kanpur. So elevate your marketing game and supercharge your skills.

And if you want to excel in a particular digital marketing domain you can refer to IIDE’s Short Term Courses for more information.