Top 7 Free Digital Marketing Courses in Lucknow to Upskill In [2024]

Updated on: Jan 11, 2024

Are you ready for his digital marketing journey to transform your career and boom your business? Lucknow, the bustling capital of Uttar Pradesh, India, is a place brimming with entrepreneurship and a thriving digital landscape. is. This blog offers an exciting opportunity to explore the world of digital marketing with a free course here in Lucknow.

In this blog, we have put together a comprehensive list of free digital marketing courses in Lucknow. This will help you master essential skills, stay abreast of industry trends, and improve your career prospects. Whether you’re a student looking to enhance your employability or an entrepreneur looking to grow your online presence, these courses will give you the knowledge and skills you need to succeed in the digital space. provide tools.

Free digital marketing courses in Lucknow provide an accessible and cost-effective means to learn various aspects of online marketing.

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List of Free Digital Marketing Courses in Lucknow

Here is the list of some free digital marketing courses in Lucknow that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 


IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 


The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

  • Introduction to Digital Marketing¬†
  • SEO Overview¬†
  • Social Media Marketing Organic¬†
  • Facebook and Instagram Ads¬†
  • Ad Budgeting¬†
  • Email and SMS Marketing¬†

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2 . Fundamentals of digital marketing with certification by Google

Google has launched a program called Digital Unlocked in partnership with the Indian School of Business and the Ministry of Electronics and Information Technology to increase digital literacy and support Indian small and new enterprises in going online. The application is developed for use in a variety of online, offline, and mobile forms. In collaboration with the Federation of Indian Chambers of Commerce & Industry and the Indian School of Business, The Digital Unlocked is offering offline training.

Learn the fundamentals of digital marketing with Google’s free course, which is approved by the Interactive Advertising Bureau. There are 26 modules to pick from, all created by Google trainers and packed with helpful activities and real-world examples to help you apply what you learn. They offer both paid and free digital marketing courses in Lucknow.

You can view all 26 modules on the website, some of them are:

  • The online opportunity¬†
  • Your first steps in online success¬†
  • Build your web presence¬†
  • Plan your online business strategy¬†
  • Get started with search
  • Get discovered with search¬†
  • Make search work for you
  • Be noticed with search ads¬†
  • Improve your search campaigns¬†
  • Get noticed locally

Why enroll in this course?

So Improving your digital knowledge can help you find a job, get promoted, or start a whole new career. Obtaining certification demonstrates to companies that you have a thorough understanding of the fundamental concepts of digital marketing. You can also include the qualification in your CV and easily add it to your LinkedIn page.


3. Digital Marketing Free Certification Course by upGrad

Benefits of digital marketing in Dharan- Upgrad

An online education platform called UpGrad provides a variety of courses and programs to aid people in developing their talents and advancing their jobs. Offering free classes is one of UpGrad’s major initiatives. UpGrad offers a variety of free courses for students to choose from since it values accessible education. Through these online courses, people can learn about a variety of topics and acquire important knowledge and skills without having to spend any money.

The free classes provided by UpGrad encompass a wide range of subjects, such as core classes in data science, digital marketing, coding, and business principles. They offer both paid and free digital marketing courses in Lucknow. Not only can you learn digital marketing free through this program, but avail of benefits like 1 to 1 Industry Mentorship and Weekly Live Lectures.

upGrad’s digital marketing free course has the following sections:

  • Fundamentals of Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Web Analytics

The course lasts for five weeks and provides you with dedicated lectures to help you master this domain. You’ll get a certificate of accomplishment once you’ve finished our free online course in digital marketing. Your CV would undoubtedly improve, showcasing your competence.¬†

Why enroll in this course?

Enrolling in UpGrad’s free digital marketing course offers a thorough overview, content that is pertinent to the industry, hands-on learning, flexibility, networking opportunities, and perhaps even a path to further education.


4. Free Digital Marketing Basics Course By Udemy

udemy logo

A well-known online learning portal called Udemy provides a huge selection of courses in many different fields and topic areas. Udemy makes education available to a variety of students by offering both paid and free digital marketing courses in Lucknow.

These free digital marketing courses in Lucknow are made to give students a basic understanding of the subject matter as well as the necessary information and abilities.

Students would be able to understand the fundamentals of digital marketing and clarify some ideas. A portion of this course also focuses on personal branding and practical digital marketing, which will help students gain some real-world experience. They will practically learn how to use landing pages and email marketing and learn about various tools through practice and live demonstrations.

The course is divided into three parts and that is:

  • Introduction to Digital Marketing (4 lectures)
  • Various Modules of Digital Marketing [Introduction] (8 lectures)
  • Practical Digital Marketing Techniques (10 lectures)

There’s no certification available after completion of this course but it provides an in-depth understanding of the topics in a classified format.

Why enroll in this course?

Anyone who wants to learn the fundamentals of digital marketing and wants to put it into practice should enroll in this course.


5. Digital Marketing Course with Certification by Hubspot

Hubspot logo

HubSpot is a leading provider of software for inbound marketing, sales, and customer service. HubSpot’s Academy is a notable service, delivering free online courses to assist individuals and businesses in learning and mastering many facets of digital marketing. HubSpot Academy provides a variety of courses in areas such as inbound marketing, content marketing, social media marketing, email marketing, SEO, and others.

You will learn how to optimize your website for search engines in this course. Create a non-paid approach for building and growing a following, and a paid strategy for amplifying your company message to a specific audience. They offer both paid and free digital marketing courses in Lucknow.

This course contains the following modules:

  • Digital Marketing Fundamentals
  • ¬†Building a Content Creation Framework¬†
  • How to Find the SEO Strategy that Fits Your Business
  • Improving Website Performance
  • Creating Quality Blog Content Your Audience Loves to Read and Share¬†
  • How to Create a Successful Video Marketing Strategy¬†
  • Developing a Social Media Strategy
  • Introduction to Paid Search Advertising
  • Creating a High-Performing Email

Upon completion, you’ll earn a digital marketing certification to showcase your expertise.

Why enroll in this course?

This thorough certification program will provide you with the knowledge and abilities needed to excel in today’s online environment. You’ll learn all you need to know to flourish in your career, from designing a human-centered and inbound-first digital marketing strategy to writing captivating content that appeals to both people and search engines.


6. Introduction to Digital Marketing with Certification by Great Learning

great learning logo

Great Learning is an online learning platform that provides a diverse selection of courses and programs in a variety of fields, including digital marketing. It seeks to give learners with high-quality education and chances for upskilling in order to help them achieve in their careers. They offer both paid and free digital marketing courses in Lucknow.

This free Digital Marketing certificate course is a 2-hour online course that covers many topics of Digital Marketing. It starts with an explanation of Digital Marketing and how it has grown in popularity as the internet has evolved. You will learn how to execute Digital Marketing through the use of different use cases. .

The course contains the following modules:

  • ¬†SEO and SEM
  • Content Marketing
  • ¬†Social Media Marketing
  • ¬†Automated Marketing
  • ¬†Affiliate Marketing
  • ¬†Pay Per Click

Why enroll in this course?

Learners can get a strong understanding of important concepts, tools, and techniques utilized in digital marketing by enrolling in Great Learning’s online digital marketing course. They will learn how to develop efficient digital marketing campaigns, optimize websites for search engines, use social media platforms, evaluate marketing data, and assess the performance of their marketing efforts.


7. Digital Marketing Overview with Certification by Alison

Alison is an online learning platform that provides a variety of free courses on a variety of topics, including digital marketing. Its goal is to make education available to students all across the world. To create high-quality course content, the platform collaborates with industry professionals and renowned institutions. Alison’s free digital marketing course covers fundamental principles and tactics.¬†

 In the Webinar Success course, learn how to host successful webinars by knowing the criteria, formats, and social media methods. Students, entrepreneurs, and digital marketing aficionados will benefit from this course. They offer both paid and free digital marketing courses in Lucknow.

The modules of the course are:

  • Create Digital Marketing & Sales Funnels
  • Email Marketing with Wix
  • Creating a Great Webinar
  • Leading up to Your Webinar
  • Course assessment

To pass this Certificate course and become an Alison Graduate, you must score 80% or above on each course exam. 

Why enroll in this course?

This marketing course will teach you how to become a master media strategist and expert at generating successful advertisements. They teach how to engage your audience through various media outlets. They also train you how to generate sales with fail-safe advertising campaigns and market research-driven methods. They offer both paid and free digital marketing courses in Lucknow.


Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog on free digital marketing courses in Lucknow., then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

Get Assured Placements - PG in Digital Marketing

FAQ- Frequently Asked Questions


Q. Can I get certified after taking a free digital marketing course?

Yes, after finishing their free digital marketing courses, certain platforms give accreditation. These certificates might help you demonstrate your abilities and knowledge to potential employers.

Q. Do free digital marketing courses have any limitations?

While free digital marketing courses offer significant knowledge and skills, they may be limited in comparison to premium ones. Free courses may lack depth or expertise, and some advanced topics may be excluded. Furthermore, premium courses frequently give additional resources, personal help, or hands-on projects that free courses do not.

Q. Can I locate courses in my city, such as Lucknow?

Most digital marketing courses are available online and may be accessed from any location, including Lucknow. While some sites may not feature Lucknow-specific courses, you may still access a large choice of courses covering digital marketing concepts and methods that are applicable globally.

Q. What is the average salary of a digital marketer in Lucknow?

The average salary of a digital marketer in Lucknow is INR 17,700 per month for a fresher. The salary of a Digital Marketing Manager with 5 years of experience is INR 3.5 LPA on average. It also depends on the company we work in.

Q. Is it possible to obtain free online training in digital marketing?

Yes, It is possible that you can opt for online training in digital marketing for free. From the above sources you can choose any of them as all provide online training without any fee also some of them provide free certificates as well. All the websites are reputed.

Q. Which digital marketing course should I opt for?

According to me, you should opt for a free digital marketing course by IIDE. As it is a renowned and reputed institute that offers comprehensive digital marketing courses by the best industry mentors. And IIDE is also awarded as the #1 Digital Marketing Institute.

Q. Is digital marketing a good career?

According to an analysis of Google Trends search data, digital marketing expertise is among the top trending employment skills. You should start learning digital marketing if you want to raise your wage. The remuneration for positions in digital marketing is very high due to the great demand.

Q. If I am not from a commerce background, can I do digital marketing?

Yes, anyone from any background can learn digital marketing.



Lastly, Lucknow has a wealth of alternatives for persons looking for free digital marketing courses. These courses enable students to improve their digital marketing skills, keep ahead of the competition, and make a positive difference in the ever-changing digital scene. Begin your digital marketing adventure today and discover a world of opportunities in Lucknow’s thriving digital marketing community.

 Embracing digital marketing and continuously refining strategies will position businesses at the forefront of their industries and open doors to exciting opportunities in the ever-evolving digital landscape. Thus, I recommend you all join a digital marketing course to have a bright future and learn new skills.

I hope this blog on free digital marketing courses in Lucknow, provides you with the valuable information for which you were looking for as I have covered all the top institutes with their course details, fees, and all the pros and cons. For any doubts, you can comment down or contact respective institutes.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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