Email marketing tools are accelerators that help digital marketers reach out to a larger audience, with niche targeting in just a few hours with automated processes. In this blog, we discuss the top email marketing tools in 2024 that will help you kickstart your email marketing campaigns without any confusion!
But before that, let’s understand what is email marketing!
What is email marketing?
Email marketing is the practice of sending emails to a group of people with a particular message with the aim of educating them, making them aware of an issue or yours, incentivizing them to make a purchase, or simply engaging them. It is a form of direct marketing technique.
Emails have the ability to keep customers aware of your brand and also remind them that your brand cares for them. This can boost engagement with customers and also spread brand awareness.
According to a survey, more than 68% of people check their phones at least thrice a day using a mobile device. Digital marketers have realized the importance of email marketing and have been investing their efforts in it.
Here’s a video that will explain the essentials of email marketing in detail-
With many segmented groups to target, email marketing tools have become a boon to the digital marketing industry.
Read on to know more about some of the best email marketing tools in India and the importance of these tools.
