Latest Digital Marketing Trends In Nepal

Are you curious about digital marketing trends in Nepal for beginners or working professionals?  Are you interested in expanding your company? How do you go about achieving this, though? Well, if you keep up with the most recent developments in digital marketing and apply them to your company, you will undoubtedly get closer to your end goal.

Let’s first talk a little bit about digital marketing. Digital marketing is the process of promoting your company online through various digital channels. This is the definition of digital marketing. Either building a website or advertising on social media sites like Facebook, Instagram, etc. Different forms of digital marketing exist. You can select any in accordance with your objectives as well as the product or service you offer.

Now let’s try to understand what exactly a digital marketing trend is before moving on to the trends. Any changes in the direction of digital marketing, such as new digital marketing strategies, shifts in consumer behaviour, technological advancements, etc., are referred to as trends in this field. To ensure that you do not pass up any possibilities, it is imperative to stay current with any developments and fashion trends.

Digital marketing is a crucial component in today’s environment. Why not, then? Digital marketing offers so many advantages that it must be significant. To attain all of these goals, it is crucial to stay informed of the most recent developments.

7 Best Digital Marketing Trends In Nepal:

Let us discuss some of the best digital marketing trends in Nepal.

(Source: Lone Tree Marketing)

1. Chatbots

Who wouldn’t desire prompt responses to their inquiries? Who doesn’t enjoy receiving immediate assistance? Everyone is impatient in the modern digital age. We don’t have much time to waste waiting for responses to our queries, do we? How about we all receive immediate answers to all of our questions? I know, it’s wonderful. But hold on, how is this really feasible? Only chatbots can make it possible.

Who enjoys filling out paperwork and then waiting days for a response? All people desire prompt answers to their inquiries. Nobody likes to wait. Chatbots like Google’s new Search Generative Experience (SGE) are now available to interact with users while they are on a website. As a result, the company will convert more leads more quickly. This is one of the best digital marketing trends in Nepal.

2. Video Marketing

This is one of the best digital marketing trends in Nepal. It is well known that video posts on social media sell to audiences more effectively than static ones. Videos can be tailored to fit the content and present it in a more individualized way. A video makes it simpler for your viewers to absorb more information.

Live video posting on social media platforms is already a well-liked practice. An online video is preferred by most people over a link. Through motion pictures, audiences are also more prone to develop strong emotional bonds. Instagram stories and videos about your items and other activities have also aided in developing more personal connections with the viewers.

Younger generations (millennials) often watch and subscribe to a large number of vlogs and video podcast channels. Influencers on YouTube and TikTok are now more well-known in Nepal than radio and television personalities. Nowadays, endorsements from such superstars are just as effective as advertising in other mediums.

3. Voice Marketing

AI voice search will continue to rule online searches. Researchers and AI engineers are compelled to improve the systems and make them more adaptable to general queries in light of the development and rising popularity of Siri, Alexa, and OK Google. This is one of the best digital marketing trends in Nepal.

Being an easier and simpler tool, its popularity among the Nepalese population would undoubtedly rise. Digital marketers will need to pay more attention to this trend as it will alter SEO optimization techniques.

4. Online Shopping – Directly from social media posts

Many consumers find it difficult to visit the website in order to buy things they see and enjoy on social media. This can be due to a lack of technological understanding or the requirement to fill out personal information, which some individuals may find boring. Some of them might never return to the same website, so they don’t want to exert so much work for a single item or one-time purchase.

Businesses that actively reply to questions and comments on social media posts themselves get high sales. Despite the popularity and widespread use of apps like Daraz and Esewa, a surprising portion of the population in Nepal prefers to shop directly from Facebook or Instagram. This is one of the best digital marketing trends in Nepal.

Your fans will appreciate fewer steps and an easier purchase experience and will return to your page frequently. Shoppable post support has already been implemented on Facebook and Instagram. With the aid of these capabilities, businesses may publish useful social media content for online buyers. Making our daily duties simpler and easier has always been the main goal of technology.

Hence easier and simpler online shopping will definitely be one of the best digital marketing trends in Nepal.

5. Artificial Intelligence

Interested in learning what occurs when digital marketing and artificial intelligence collide? Although artificial intelligence is not a new concept, it is nevertheless worth talking about. Digital marketing is booming thanks in large part to artificial intelligence. A lot of businesses, including Amazon, Shopify, and Netflix, employ artificial intelligence to analyze consumer behavior and boost sales. This is one of the best digital marketing trends in Nepal.

6. Influencer Marketing

People frequently give personal connections or people they follow more attention than a company page when it comes to the material they share. Employee amplification is, thus, simply having additional parties (e.g., employees, business partners, fans) repost the company’s promotional posts. 

This is a terrific way to increase organic reach because it helps the content reach audiences other than the specific target group. Although this is not a surefire way to boost interest and inquiries, the word about your business and products will undoubtedly travel far (digitally).

One post can go viral numerous times, increasing the likelihood that it will attract more attention than a single paid advertisement. An employee’s personal account is more likely to draw attention to a company’s message than the company’s social media.

Employing those who have attained celebrity status on social media to promote your product and share your content also helps your business gain a lot of awareness. This is an effective way to drive more customers to your business. Thus it is one of the best digital marketing trends in Nepal.

7. Marketing on the Metaverse

Changing Facebook’s name to “Meta” was without a doubt the biggest tech story. Through the use of cutting-edge augmented reality (AR), mixed reality (MR), virtual reality (VR), and virtual world technologies, Meta is attempting to redefine social connection. Surrealistically, the metaverse enables users to interact in a virtual environment with real-life avatars and carry out many of the same activities as they would in the physical one.

Developing creative advertising techniques for the digital or virtual realm itself presents the actual difficulty for marketers in this situation. From a marketing perspective, this is crucial because it is clear that Meta wants to draw Facebook’s enormous user base into its domain. This is one of the best digital marketing trends in Nepal.

If you want to make a career in digital marketing by learning the above trends, then you should consider pursuing our digital marketing course in Nepal. Still confused? Check what our students have learned and make the right decision for you.

If you still have any queries, feel free to come and visit our Nepal Campus. We would love to show you around our campus and help you find the correct course for you.

Benefits of Keeping up with the Latest Trends

1. Better Reach

With the help of digital marketing, you can advertise your product or service in almost every part of the world. You can target anyone from any part of the world, irrespective of the geographical distance.

You can create a website as well as a social media account for your brand. This will help you to connect and engage with your audience across the globe. The posts created and uploaded will reach your audience faster as compared to any other form of offline advertisement such as a flyer.

2. Specific Targeting

One amazing feature of digital marketing is that it assists you in targeting your advertisement campaigns to the specific target audience that would otherwise not be possible in the case of traditional marketing techniques. You can extract your customer’s data from social media platforms such as Facebook, Instagram, Google Analytics, etc.

With the help of the database collected you will be able to effectively target your potential customers. This will help you to study and understand the changing pattern of your customers’ behavior, their tastes and preferences, etc. Understanding this data will help you to keep up with these changing trends and alter your target strategy accordingly.

3. Cost Effective

Digital marketing practices are very reasonable when compared to traditional marketing. Even a small business can go digital. Digital marketing eliminates the need to waste money on flyers and magazines.

By using various metrics such as the CPC, ROI, etc., you will be able to determine if the ads are getting clicks and impressions or not. Using Google Analytics can help you find the data that is required to help in targeting the national and international customers. This targeting can be done at the same price.

4. Personalisation

Retaining your old customers by engaging with them is very important. This will help to increase their brand loyalty, and may also bring new customers to your business.

If you want to retain your customers, you should be sending personalized emails to your customers. This requires you to upload the company’s customer database with their name and email to get the work done. These personalized messages can also be sent to the users using multiple social media platforms.

FAQs – Frequently Asked Questions

Q. How is digital marketing in Nepal?

Ans: It’s reasonable to state that during the past several years, the digital marketing trend in Nepal has significantly expanded in the country’s commercial market. Digital platforms are now a common technique for local businesses as well as franchisees of globally recognized international brands to market to Nepalese consumers.

Q. Why is digital marketing important in Nepal?

Ans: Digital marketing in Nepal integrates many marketing strategies to help you achieve your business objectives, including bringing customers to your website, fostering relationships, increasing sales, and more.

Q. When did digital marketing start in Nepal?

Ans: In the late 2000s, digital marketing became prominent in Nepal. When it comes to succeeding in digital marketing in Nepal, companies, startups, and small enterprises all put time and effort into gaining advantages and raising their standing.

Q. What is the scope of digital marketing?

Ans: Businesses can target audiences using data in digital marketing based on variables like gender, age, location, interests, and education. Companies can use various techniques and messages tailored to each audience to retarget potential buyers who are already familiar with their brand, hence ensuring a positive future in Nepal.

Q. Why digital marketing is growing?

Ans: Nowadays, consumers are investing more time and money in owned-media platforms including websites, mobile applications, and channels for customer support. Additionally, there is a discernible rise in consumer conversion rates, with social and digital video channels generating the largest returns on investment.

Q. What is the salary of a digital marketer in Nepal?

Ans: The average digital marketing salary in Nepal is NPR 1,10,000 per year with NPR 51,700 being the lowest and NPR 1,74,000 being the highest.

Conclusion

Alas! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope you understand how important it is to be updated with the latest digital marketing trends in Nepal.

If you want to learn about all these trends in digital marketing then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. This is one of the best online digital marketing courses in Nepal.

So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. Please let us know in the comments section below if you have any suggestions or queries. Happy Reading!