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Complete Guide on SEO for Videos – Check This Out

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SEO is undoubtedly one of the most important digital marketing element which is here to stay. But we have all heard of applying SEO to our website pages. What about the YouTube Videos? Does SEO for Videos exist? 

The answer is yes. So if you’re not aware of this domain, continue reading this article to find out the meaning of SEO for videos, video SEO strategy, SEO for Youtube channels, and SEO tools for Youtube videos, and more. 

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What is SEO for Videos? 

SEO for videos is optimizing your video content to the maximum to be able to rank on search engine result pages (SERPs) and for the most relevant keyword searches fed in by users. If you read further, this article also highlights SEO for videos on youtube with a higher chance of ranking for them. 

If you want your videos to rank, you’re at the right place as we have some of the best SEO tips for youtube videos. But first, you need to get the core concepts of SEO right. Enroll in IIDE’s Online SEO Training to learn the latest SEO updates and fundamentals. 

Why is SEO for Videos important? 

The first question that might enter your mind is why is SEO for videos so important?

  • New Video Topics 

Just like any website results, when doing keyword research for videos, you will encounter topics that you can create videos on.  

  • Impacts Video Engagement Metrics

Your video SEO efforts have an indirect effect or impact on metrics such as engagement, video views, likes, comments, etc. The goal is also to make a video rank organically as it is more likely that it will have higher engagement. 

  • Generate Youtube Rankings on SERPs

Over 90% of video search results on Google have been directed from Youtube. Embedding any kind of youtube videos on your website can lead to increased engagement. It also allows the user to stay on the site instead of exiting it to open Youtube. 

  • Increase in ROI

With SEO, there is more interaction that happens organically with paid efforts. These efforts will show an increased return on investment. 

Now that you’ve understood the importance of video SEO marketing or VSEO, let’s have a look at some of the video SEO tools. 

Top Strategies to Conduct SEO for Videos

Wondering how to do SEO for youtube videos? We have some strategy tips for youtube videos and youtube SEO for beginners.

#1 Do thorough keyword research

It is imperative to conduct thorough research before even producing your video. This is to make sure that your video is relevant to your target audience.

#2 Match your consumer intent

Understanding the search intent of your customer is very important for you. The common types of search intents include transactional, commercial, navigational, and informational. Hence, matching this intent is crucial.

#3 Include keywords in your communication 

It is important to include keywords in your communication such as the title, subtitle, etc. Include both focus keywords as well as long-tail keywords. 

#4 Add keywords to your description

Adding keywords to your video description will help in higher rankings not only on platforms like Youtube and Vimeo but also on Google. 

#5 Use hashtags

Using hashtags for video SEO is a given. It helps display your video when a user searches for a specific hashtag. Hashtags are important as they can help you cover important trending events as well.

#6 Categorize your Video

Whilst uploading your video, make sure to check the right category. This can help a user find you when they search for a specific kind of keyword.

#7 Focus on the first 15 seconds

The video must give out relevant information in the first 10 to 15 seconds to keep the user engaged. 

Video SEO Checklist

Here’s a video SEO checklist to make sure everything is in place that you need handy before you post – 

  • Optimize your Video Titles

Use your focus keyword here to optimize your titles to increase the click-through rate.

  • Include Video Description

Your video description needs to be crisp and clear with all the keywords included in it. It needs to cover what your video is about, but at the same time not give away too much information. 

  • Add Video Tags

Adding suggested tags in your video along with relevant keywords can increase search rankings. There are a number of suggestions that Youtube provides as well. The trick here is to be as relevant as possible. 

  • Say your target keyword out loud in the video

Saying your target keyword out loud can boost your rankings. How? Youtube understands what your video is about as it also generates auto descriptions for videos, hence it picks up on what is said in the video. 

  • Include subtitles

Including subtitles will further help Youtube understand what your video is exactly about. It also increases credibility when a user is watching a video. Sometimes, there might be users specifically looking for videos with subtitles. 

  • CTR optimization

If more than enough people search for a particular keyword, then CTR proves to be a positive factor impacting your video’s rankings. 

  • Optimize Metadata

Ensure that your Meta tags and descriptions are well in place before making an upload. 

  • Promote on social media

Cross-promote your video link on social media channels such as Facebook, Twitter, and Instagram to redirect traffic and get increased likes, comments, and shares.  

  • Thumbnail

Your video preview needs to be as attractive as possible for a user to click on it. Make sure it is relevant as well as appealing. Keep it as visual as possible instead of adding a lot of text.

Tools to Help with SEO for Videos 

Here is a list of video optimization tools and video SEO tools for your business. These also include some free SEO tools for Youtube videos as well.

1. Google Trends

SEO for Videos - Tools - Google Trends

Google Trends will help you keep up-to-date with all the latest trends in the industry along with real-time notifications. It’ll also help you identify what users are looking for and their search intent. 

2. Keywordtool.io

SEO for Videos - Tools - Keywordio

A very popular SEO video tool, it uses information from search engines such as Google to identify what users are searching for. It is a free video SEO tool.

3. NoxInfluencer

SEO for Videos - Tools - Noxinfluencer

NoxInfluencer is a video SEO tool that has all the features to help you manage and analyze your video channel analytics. A very comprehensive dashboard, it is also very user-friendly wherein you can log in and check your statistics at any given time.

4. Youtube Analytics

SEO for Videos - Tools - YT analytics

A very important video SEO tool, Youtube Analytics has the added advantage of being built into the platform itself. 

5. RapidTags

SEO for Videos - Tools - Rapid Tags

As the name suggests, RapidTags is a great video SEO tool that helps identify relevant keywords to your video.

6. YT Ranks

SEO for Videos - Tools - YT rank.net

YT ranks is a wonderful video SEO software that identifies how a video is ranking by simply feeding in the URL on their dashboard. This helps immensely with understanding ranking factors and how to improve on your own video SEO strategy. 

7. TubeBuddy

SEO for Videos - Tools - Tube Buddy

TubeBuddy is a fantastic video SEO tool that enables complete access to your Youtube dashboard with the help of a Chrome extension. Once it is installed and ready to use, you can use all its SEO features in a hassle-free manner.

8. Ahrefs

SEO for Videos - Tools - Ahrefs

Ahrefs helps in analyzing your Youtube video’s keyword rankings as well as where your video stands in terms of SEO functionality. By using it, you can easily conduct keyword research to optimize video SEO.

9. SEMrush

Content Audit Tools

SEMrush is the best tool to understand market competition and where your video stands in terms of competition. It lets you add your URL to compare your video to other competitors with similar videos. You can check their likes, unlikes, comments, views over the last 30 days. 

10. VidIQ

SEO for Videos - Tools - VidIQ

VidIQ can help you garner more viewers and subscribers to your Youtube Channel. You need to include the right keywords in your titles, descriptions, and tags. 

11. WooBox

SEO for Videos - Tools - woobox

WooBox is a unique tool to increase engagement by creating contests, giveaways, and promos for your brand that links out to your Youtube channel. 

12. BuzzSumo

Online Reputation Management Course-Tools-BuzzSumo

BuzzSumo helps you identify new content ideas to use in your video strategy. As we mentioned earlier, content is very important for your videos to rank. 

If you’d like to know more about digital marketing tools, check out 34 Best Digital Marketing Tools That You Need to Use in 2021.

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FAQs

Q. Are videos good for SEO?

Quality video content will most definitely boost your SEO. People today prefer watching videos over reading a blog or consuming any other type of content. The more videos you have on your page, the more quality traffic you will attract that’ll help boost your SEO overall. 

Q. Can you use SEO for YouTube videos?

Yes, you can use SEO for Youtube videos by using techniques such as keyword research and using tags. 

Q. What is SEO video marketing?

SEO video marketing involves using SEO techniques to optimize visibility on search engines and platforms such as Google, Youtube, Vimeo, etc. 

Q. How do I get my video to rank up?

Engagement is one of the key factors to get your video to rank up. One can increase engagement through likes, comments, shares, and encouraging users to subscribe to your channel.

You can increase your engagement by cross-promoting these videos on other platforms such as Facebook and blog posts. 

Conclusion

We hope you enjoyed reading this blog on SEO video marketing. Let us know in the comments below what SEO practices you use in your marketing strategy for videos.

If you’re looking for an in-depth course that covers all the digital marketing subjects along with managerial skills, check out this MBA Level Post Graduation Programme in Digital Marketing

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Chief Learning Officer at IIDE

He has over 17 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning, Social Media Marketing & eCommerce......[Read full bio]

Meherzad Karanjia

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