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A well-structured digital marketing team is crucial for business growth, comprising SEO specialists, content marketers, PPC managers, social media strategists, and data analysts. Depending on business size, teams may be in-house, outsourced, or hybrid. With the digital marketing industry projected to reach INR 786.2 billion by 2026, companies are investing more in specialised teams. According to Naukri.com, digital marketing managers in India earn an average salary of INR 6.5–18 LPA, making it a lucrative career choice.
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Jan 7, 2025
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Building a top-notch digital marketing team isn’t just a good idea anymore — it’s essential for survival. In today’s world of global reach, your online presence dictates your business success.
A skilled team of digital marketers isn’t simply a collection of individuals; it’s a well-oiled machine that drives brand visibility, engagement, and conversions. You’ve come to the right place if you’re looking to build a digital marketing team from scratch.
Traditional and digital marketing differ sharply. With traditional marketing’s impact waning, digital marketing is surging. The move from traditional to digital marketing has been transformative.
While traditional methods still hold some value, the digital landscape offers unparalleled reach, precise targeting, and measurable results. This is where a dedicated digital marketing team comes into play.
They navigate the complexities of search engines, social media, content and more, ensuring your brand stays ahead of the curve. This blog post will guide you in building a winning digital marketing team.
We’ll explore the key roles you must fill, from SEO specialists and graphic designers to social media managers and project managers. Before we discuss the specific roles, it’s crucial to understand the foundational traits of a successful digital marketer.
So, whether you’re a start-up looking to establish your online presence or an established business aiming to enhance your digital strategy. This guide will provide the insights you need to build a digital marketing dream team.
Let’s build a winning team to expand your business’s digital footprint.
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Traits to Lookout for While Building A Digital Marketing Team
You can approach your search by considering two key categories: Creative and Logical.
A popular theory based on this is the theory of left-brain or right-brain dominance, also known as the theory of lateralisation.
This theory states that every individual uses one hemisphere of their brain more vigorously than the other, the left brain being the logical half and the right brain being the creative half.
While both hemispheres work together, there is always an inclination towards one side. They are not independent of one another and instead exist in higher/lower intensities.
The following explanation will provide further clarification.
Left-brained individuals: These individuals possess traits often attributed to left-hemisphere processing, including logical reasoning, analytical skills, attention to detail, proficiency in language and mathematics, and a preference for structured environments.
Right-brained individuals: These individuals exhibit characteristics associated with more significant right-hemisphere activity. They tend to have a holistic perspective and demonstrate creativity, reliance on intuition, artistic talent, imagination, and expressiveness.
A company is only as good as its team. A good team consists of a balance of creative and logical thinkers. When these different individuals brainstorm and put out work, a foolproof concept or idea emerges.
Like the brain, the balanced use of both these halves helps a team function efficiently.
Who should you hire in the hundreds of thousands of applications you receive? Keep a lookout for individuals who possess the following characteristics:
1. Creative
No company would run smoothly today if it were all numbers and data. Ordinary people neither understand nor want to understand the technical aspects of goods and services. They want something they can easily relate to.
This is where a creative head comes into play. They will use your data and statistics from different audiences and develop plans, campaigns, posters, website content, slogans, etc., to increase company engagement.
No matter how new your product is, potential consumers will convert only if there is some string of familiarity to ground them.
Digital Marketing Roles: Content Writers, Graphic Designers, Social Media Marketers, Email Marketers, etc.
2. Logical
As the famous saying goes, “There are always two sides to a coin”. This means you cannot hire employees from only one end of the spectrum when hiring a digital marketing team. You need a balance to succeed.
Not all creative thinkers can run logistics behind campaigns and launches. To have a well-rounded team, hire someone objective and data-driven. Your company will survive only if you know how well or not your products or services are selling.
These individuals ensure that the product being marketed reaches the target group. They conduct surveys and risk analyses, collect and record data before and after product launches, and keep your company running smoothly.
Digital Marketing Roles: Project Manager, Search Engine Marketing Specialist, Marketing Manager, SEO Strategist, etc.
As important as a digital marketing team may be, it is only effective if it includes creative and logical people. You cannot survive based purely on the creativity of your products, nor can you survive solely through data and specs.
You need to adopt a rounded approach to creativity, which will be evident in your products, campaigns, etc., based on research and data collected over time by your analysts.
While these qualities seem like a lot to invest in, remember they are present in all individuals. Find someone with various qualities within one sphere to control expenditure simultaneously and maximise the individual’s capabilities.
This brief list of digital marketing roles needed in a digital marketing team has helped you understand your company’s needs. Remember to plan smartly based on your organisation’s goals and what you want to see soon.
A digital marketing team comprising the above roles will benefit your company’s growth.
8 Vital Roles You Need to Hire For A Digital Marketing Team
Without further ado, let’s jump into the 8 essential digital marketing roles needed to win the digital game.
1. Project Manager
Digital marketing teams usually consist of a small group of people expected to possess multiple skills and perform various duties. Regardless of quality, a product will not sell without proper advertising and exposure.
A digital marketing team carries a huge responsibility in any company. This is where a project manager would step in. They act as a link between a company’s digital marketing team and the rest of the organisation.
On the one hand, they handle and delegate projects the team receives; on the other, they coordinate with different departments within the company to ensure they get whatever they need.
2. Strategist
Every company has a plan for its future, and its products and services usually align with that vision. A strategist ensures that campaigns, products, and customers align with the company’s principles and fit the plans.
They work as brand managers and ensure that what they send out aligns with their marketing strategy and communication.
Strategists are key members of a digital marketing team. They monitor customer influx, understand and execute keywords, establish key metrics, and more.
3. SEO Specialist
Research shows that little to no consumers go past the first search page on Google. Your brand may never gain recognition if it does not appear on Google’s search engine page.
This is where an SEO specialist builds a digital marketing team from scratch. Remember that a skilled specialist is key to long-term digital success, as they directly contribute to realising the many benefits of SEO.
An SEO specialist works on Google Analytics and is an expert with the tools. They use their expertise to boost your brand’s ratings and ensure that your company appears on the first page of a search engine.
4. Content Writers
You’re already familiar with the saying, “Content is King.” This statement is as authentic as it gets. The only way to sell your products, grow your brand, and extend your reach is to have reasonable and relevant content.
Hiring content writers with a diverse and creative portfolio can be one of the best decisions you can make for your company’s digital marketing team. They can be full-time writers, part-time writers or even freelancers.
These individuals will write blogs, FAQs, website content, product descriptions, emails, and other content. Content writers will turn your abstract ideas into more concrete and engaging content.
5. Social Media Manager
As the title states, a social media manager handles all content uploaded to social media and its marketing strategies. Social media is one of the best platforms for increasing brand awareness and communicating with your target audience.
As a social media manager, you directly experience many of the benefits of social media, including the opportunity to develop a well-rounded marketing skill set. Keeping your social media active and attractive will attract more customers.
6. Graphic Designer
Along with good content, you need quality images and graphics to support it. Visuals always grab attention. You can ensure increased brand visibility if these visuals are well-made and paired with good content.
Graphic designers are helpful when designing creatives for ad campaigns, social media posts, blurbs, blog content, or anything else needed by different teams. Like content writers, you can hire in-house graphic designers or freelancers depending on your company’s needs.
Ensure you hire quality designers who are creative and equally expressive in their work. They can add significant value to your digital marketing team and boost your digital performance.
7. Email Marketing/Automation Specialist
These individuals effectively manage email marketing and marketing automation. It includes planning, coordinating, managing, and measuring all the company’s marketing campaigns, both online and offline.
This extends to developing comprehensive marketing strategies that align with business objectives, identifying target audiences, and selecting appropriate channels for ideal reach.
They also oversee budget allocation, resource management, and performance analysis to ensure maximum ROI.
8. Search Engine Marketing Specialist
Ultimately, the point of marketing is to convert visitors into buyers/consumers. It is a powerful tool for achieving this, and understanding the benefits of search engine marketing is crucial for any business with an online presence.
SEM uses tools like Google Ads to drive targeted traffic to your website. It focuses on users actively searching for relevant products or services. This increases the number of potential customers visiting your site and enhances brand visibility on search engines, improving brand awareness and credibility.
Keeping track of traffic, conversions, and retargeting/remarketing can be tedious unless you have someone dedicated full-time to oversee it. So many businesses choose to hire an in-house search engine marketer or outsource the work.
You can find more digital marketing job roles and their descriptions to get a fair idea of their responsibilities in our guide on digital marketing roles and job descriptions.
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Where Can You Hire Skilled Professionals for Your Digital Marketing Team?
At IIDE we take pride in sharing that we equip all our graduates with all the above skills and more. Our graduates are not only well-versed with the concepts discussed above but also have hands-on experience in carrying out these skills.
Because of our extensive training, we have successfully placed our graduates at the top digital corporations in the country. Here’s a snapshot of where a few of IIDE’s alumni are working at:
The talent at IIDE has attracted over 50+ placement partners, who have always been pleasantly surprised with the expertise and skills of our graduates. Thus, if you wish to build a digital marketing team or are already in the middle of building a digital marketing team, IIDE is the right place to look for your next digital marketing professional.
All you have to do is fill up our RECRUIT FROM US FORM, Tell us what kind of talent you are searching for and we will get you in touch with the right talent. And, you can also join us at our placement drives to handpick your next digital marketing professional in person.
Here’s what our placement partners have to say about the talent at IIDE:
Wrapping Up
That’s all we have to say about creating your digital marketing team and hiring the right candidates. If you have any questions, feel free to leave them in the comments section below.
Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.