Do you want to make a career in the field of digital marketing but wondering what is the average digital marketing salary in Sharjah? If yes, then this article can be a perfect headstart for you.
In this article, we’ll explore what are the different factors that affect digital marketing salary in Sharjah, and most importantly what digital marketing jobs come with a high-paying salary in Sharjah. But before diving into that, let us first take a close look at what digital marketing actually is, why it is so important these days, and why you should start learning this most sought-after skill as soon as possible.
So what exactly is digital marketing?
Digital marketing is defined as an action that is taken using any form of digital or electronic media in order to promote services and goods. In simpler words, it is an internet-based task aimed at selling products or offering services. It is one area of an industry that can greatly benefit you in promoting your business. Compared to conventional marketing channels, digital marketing or online marketing brings a wide range of benefits.
Digital marketing can be understood as a new philosophy that is emerging with improvements in technology. Nowadays, you can sell goods, services, and even ideas or information on the internet with the help of digital marketing. Traditional marketing still exists, but it has slowly started to fade. Digital marketing makes shopping easier for consumers. If a marketer knows what their target audience wants then marketing is much easier for them.
But why digital marketing is so important these days?
Sharjah operates in a highly competitive environment where new businesses emerge daily. That is why it is essential to develop the right marketing strategies to keep up in this highly competitive market. In today’s digital world, digital marketing is the most effective way to promote your business. Thanks to digital marketing advertising have become more innovative as well as exciting.
One of the main reasons behind the growing demand for digital marketing is the internet as it has enabled businesses to interact with their targeted audiences in real-time. Nowadays, we are all totally surrounded by digital media. Every gadget or device we use today from our smartphones to smartwatches, and tablets all have access to the internet. This constant connection between us and the internet is a treasure for digital marketers.
There are approximately 9.98 million internet users all over the UAE which is 99.01% of the total population. This gives businesses a chance to reach out to their target audience on platforms or sites where they spend a lot of their time and money. Digital marketing helps businesses by providing them with data and insights that they can use for targeting their potential customers. It also helps businesses by providing them with the opportunity to compete with their competitors online.
But why choose digital marketing as a career?
Digital marketing is a very cost-effective form of marketing that offers businesses a global reach It has become a very essential part of every industry in the UAE. It helps businesses in understanding consumer behavior and it can be easily tracked as well as monitored. With the day-to-day increasing scope of digital marketing in the UAE, the demand and importance of digital marketing professionals are also increasing. Let’s have a sneak peek at the market for digital marketing professionals in the UAE.
As you can see there are numerous jobs for digital marketing professionals in UAE which makes digital marketing one of the most important skills to acquire.
Digital marketing is a fast-paced and challenging industry, and there are lots of reasons for you to learn and make a career in digital marketing. It is a high-demand job that offers lots of career opportunities. It is a technical and creative field that is full of career options. Digital marketing not only enables you for a high-paying job but also for starting your own business.
So, if you want to learn digital marketing and make a career in this ever-evolving industry then you should check out IIDE’s Online Digital Marketing Course. It is just the right place for you to learn various essential concepts of digital marketing from the comfort of your home.
You can also check out this 45-minute Free Masterclass by the CEO & Founder of IIDE, Mr. Karan Shah in which you’ll get to learn the basics of digital marketing along with its various important concepts and secrets.
Factors That Affect Your Digital Marketing Salary:
How much you will earn from your digital marketing job depends on various factors and some of these factors are as follows:
1. Work Experience
It is often considered that the longer you do a job, the more productive you become. As a result, experienced digital marketers usually earn more as compared to beginners or freshers.
Credibility is also one of the important factors in the digital marketing industry. The more reputation you have, the more salary you will earn as a digital marketing employee.
3. Job Title
Of course, the role itself is an important factor in determining how much you earn. The higher the position or title you have in an organization, the more responsibility you will get as an employee. And the more responsibilities you’ll get, the more salary you will earn.
Companies located in large cities or urban areas with a high cost of living typically pays higher salary as compared to businesses located in more affordable areas. But before you take any job, use research tools like cost-of-living calculators in order to determine the minimum salary you will need to work for a particular employer.
5. Size of the Company
The bigger company you work for, the better salary you get. This is because corporations with large numbers of employees often have greater returns on their revenue and can easily afford to pay their employees higher wages.
6. Your Level of Education
Your level of education has a significant impact on your salary especially if you are in the earlier phase of your career. However, later in your career, your salary will depend on your work experience along with your performance in the digital marketing industry.
Employees who have advanced degrees or hold professional certifications or licenses can earn more than other employees in the same occupation who do not have these credentials, especially when employers request them.
8. Your Skills
The skills you currently have is another factor in determining your salary at the company you work for. Skills are even more important than the job position you currently hold or applied for.
In digital marketing, it is very important to have skills in various fields and if you are someone who wants to upskill yourself in various fields of digital marketing then you should opt for IIDE’s short-term certificate courses. All of these courses are led by an industry expert through high-quality videos and they are specially designed to help you develop industry-relevant digital marketing skills.
You can also check out this video in which the founder, and CEO of IIDE, Karan Shah will walk you through the top 6 most in-demand digital marketing skills that you should master in order to future-proof your career in today’s digital world.
Digital Marketing Salary in Sharjah (Digital Marketing Jobs That Come With A High-paying Salary):
Some of the digital marketing jobs that come with a high-paying salary in Sharjah are as follows:
1. Search Engine Optimization (SEO) Manager
SEO is the most sought-after career in digital marketing. An SEO specialist’s job is to create, implement and analyze on-page and off-page optimization strategies in order to help websites rank higher on search engine results pages (SERPs). They audit websites, develop strategies, implement changes, run tests, as well as analyze and report SEO campaign results.
Salary of an SEO Specialist
According to Salary Explorer, an average SEO specialist in Sharjah typically earns around AED 24,900 per month and in other parts of the UAE, an SEO Manger’s salary can range between AED 40,300 to AED 1,19,000.
Key Responsibility of an SEO specialist
- Auditing websites & existing SEO strategies
- Identifying & implementing optimization strategies
- Using data to evaluate & improve SEO and rankings
- Conducting keyword research
- Analyzing competitor websites
- Creating keyword-rich SEO content
- Building valuable backlinks to your site
- Optimizing technical SEO elements
- Calculating ROI
- Preparing monthly SEO campaign reports
2. Social Media Specialist
A Social Media Specialist’s job is to create and publish content on all social media platforms such as Facebook, Instagram, and Twitter in order to build an audience and ensure customer engagement. They also track site metrics, respond to reader comments, as well as oversee creative design.
Salary of a Social Media Specialist
According to Salary Explorer, an average Social Media Specialist in Sharjah typically earns around AED 19,500 per month and in other parts of the UAE, a Social Media Specialist’s salary can range between AED 9,850 to AED 31,400.
Key Responsibility of a Social Media Specialist
- Develop, implement & manage social media strategy
- Define the most important social media KPIs
- Manage & oversee social media content
- Stay up to date with all the latest social media best practices & technologies
- Use various social media marketing tools
If you want to make a career in social media marketing then you should opt for IIDE’s Online Social Media Marketing Course. In this course, you’ll learn how to run targeted organic as well as paid social media marketing campaigns for boosting brand awareness.
3. Market Research Manager
Market Research Manager’s job is to oversee a team of marketing professionals who are working on a marketing project. The responsibilities of the Market Research Manager are managing team members, defining project objectives, providing direction for marketing campaigns, and reviewing segment market research reports.
Salary of a Market Research Manager
According to Salary Explorer, the average digital marketing salary of a Market Research Manager in Sharjah can be around AED 26,800 per month, and in other parts of the UAE, the digital marketing salary of a Pay Per Click (PPC) Analyst can range between AED 13,100 to AED 40,500.
Key Responsibility of a Market Research Manager
- Monitoring & forecasting marketing or sales trends
- Assisting in the development of marketing plans
- Conducting research on specific market conditions
- Analyzing consumer preferences in order to determine the potential sales of a product or service
- Analyzing prices, methods of marketing, as well as distribution
- Devising & evaluating methods for data collection
- Using statistical software to analyze & interpret data
4. Content Marketing Strategist
Currently, there is a huge and growing demand for content strategists in Dubai as companies are constantly looking for professionals who can develop and manage content properly. The role of content strategists is to plan, create, design, edit and publish content as per the company goals and user needs. Content strategists are also responsible for managing teams of writers, developing editorial calendars, and contributing to the company’s online campaigns.
Salary of a Content Marketing Strategist
According to Salary Explorer, an average Content Marketing Strategist in Sharjah typically earns around AED 22,100 per month and in other parts of the UAE, the salary of a Content Strategist can range between AED 10,500 to AED 32,400.
Key Responsibility of a Content Marketing Strategist
- Understand the business models of the client
- SEO & analytics audits
- Generate content topics
- Coordinating content creation & delivery
- Developing & maintaining an editorial calendar
- Developing SEO & style guidelines
- Promoting content in the right places
Copywriting is one of the most in-demand digital marketing skills to have nowadays and Copywriters are responsible for writing persuasive marketing and promotional materials for a wide range of products and services. These materials can be product packaging, labels, brochures, blog posts, and email copy.
Salary of a CopyWriter
According to Salary Explorer, an average CopyWriter in Sharjah typically earns around AED 13,600 per month and in other parts of the UAE, the salary of a CopyWriter can range between AED 6,750 to AED 21,500.
Key Responsibility of a CopyWriter
- Conducting thorough research
- Working with creative professionals
- Building marketing projects & campaigns
- Writing a clear as well as attractive copy that has a distinct voice
- Editing & proofreading copy as needed
- Using various SEO principles to maximize copy’s reach
6. Web Developer
The job of a web developer is to create websites. While their primary role is to ensure that the website is visually appealing as well as easy to navigate, many web developers are also responsible for the performance as well as the capacity of the website.
Salary of a Web Developer
According to Salary Explorer, an average Web Developer in Sharjah typically earns around AED 17,200 per month and in other parts of the UAE, the salary of a Web Developer can range between AED 8,210 to AED 28,400.
Key Responsibility of a Web Developer
- Designing user interfaces & navigation menus
- Integrating multimedia content onto a website
- Testing web applications
- Troubleshooting problems with performance or user experience
- Collaborating with designers, developers, & stakeholders
If you are someone who wants to learn WordPress in order to make a career in the field of web development then you should definitely check out IIDE’s Online WordPress Course in which you will learn how to build websites from scratch.
7. Digital Marketing Strategist
A digital marketing strategist is generally responsible for planning, developing, implementing, as well as managing the overall digital marketing strategy. Additionally, they are also responsible for managing, leading, and training digital marketers as well as other marketing employees within the team.
Salary of a Digital Marketing Strategist
According to Salary Explorer, an average Digital Marketing Strategist in Sharjah typically earns around AED 28,500 per month and in other parts of the UAE, the salary of a Digital Marketing Strategist can range between AED 13,200 to AED 39,800.
Key Responsibility of a Digital Marketing Strategist
- Build, plan & implement the overall digital marketing strategy
- Stay up to date with the latest technology & best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare & manage digital marketing budget
- Oversee all the company’s social media accounts
- Motivate digital marketing team for achieving goals
- Monitor competition & provide suggestions for improvement
8. Web Analytics Manager
Web Analytics managers are known for spending most of their time developing and implementing complex tools and strategies in order to transform raw data into business insights. These insights are often used for making decisions and strategic planning across high levels of the business.
Salary of a Web Analytics Manager
According to Salary Explorer, an average Web Analytics Manager in Sharjah typically earns around AED 21,900 per month and in other parts of the UAE, the salary of a Data Analyst can range between AED 9,810 to AED 33,900.
Key Responsibility of a Web Analytics Manager
- Extracts useful data as well as other valuable information
- Designs processes for data analysis
- Maintains an understanding of business goals & operations
- Oversees implementation of KPIs
- Prepares and presents financial & operating reports
- Communicates results & findings to senior management
If you want to learn how data analytics works and how it can be beneficial for a company then you should check out IIDE’s Online Google Analytics Course.
9. Market Research Analyst
A market research analyst is a professional who gathers data from various sources and then uses it to forecast trends to try to predict where the market will go in the near future. They use current trends and then compare them to future expectations in order to make strategic decisions about where resources should go next.
Salary of a Market Research Analyst
According to Salary Explorer, an average Market Research Analyst in Sharjah typically earns around AED 23,900 per month and in other parts of the UAE, the salary of a Market Research Analyst can range between AED 12,200 to AED 35,800.
Key Responsibility of a Market Research Analyst
- Monitor and forecast marketing & sales trends
- Conduct research on specific market conditions
- Analyze consumer preferences
- Using statistical software for analyzing & interpreting data
- Simplify complex data into user-friendly formats
10. Digital Marketing Manager
A digital marketing manager is responsible for developing and implementing various marketing strategies that promote a company’s products or services. They manage various marketing channels such as social media networks, Google Ads, website content, and email marketing in order to deliver a compelling as well as cohesive marketing message to their audience. Apart from these, they are also responsible for identifying the latest digital marketing trends in the market.
Salary of a Digital Marketing Manager
According to Salary Explorer, an average Digital Marketing Manager in Sharjah typically earns around AED 27,300 per month and in other parts of the UAE, the salary of a Digital Marketing Manager can range between AED 14,900 to AED 41,700.
Key Responsibility of a Digital Marketing Manager
- Plan digital marketing campaigns
- Maintain the social media presence of a company across various digital channels
- Monitor the company’s online presence
- Identify the latest trends and insights
- Develop new & creative growth strategies
- Evaluate emerging technologies
- Monitoring the competition
- Identity short-term and long-range issues as well as address them
FAQ – Frequently Asked Questions
Q. Is digital marketing a well-paid career?
A digital marketing job is one of the highest paying jobs in the UAE and is also one of the fastest growing.
Q. What is the primary difference between e-commerce and digital marketing?
E-commerce is the way you sell and deliver your goods. Digital marketing is the way you make people buy things from the beginning.
Q. What is the job of digital marketing?
A digital marketer is the one responsible for managing all marketing campaigns that promote the company and its products. It plays a major role in developing product awareness in the digital environment to drive traffic and gain leads/customers.
Q. What does a digital marketer do daily?
Manage digital/online marketing features. Integrate offline material (printing and PR) Set company/product strategy. Collaborate with other departments (sales, HR, customer service) to coordinate, synchronize and implement a consistent marketing plan.
Q. How do you know if digital marketing is for you?
Some of the most important attributes of successful digital marketers include:
- Being creative
- Solving problems
- Writing Skills
- Helping people find workable solutions
- Being analytical
- Conducting digital research
- Thriving in a fast-paced work environment
- Enjoying challenges
To understand more about digital marketing skills check out our blog on 11 Highest Paid Digital Marketing Skills.
We hope you enjoyed reading this blog and that it helped you gain a different perspective on digital marketing.
With a huge number of career paths, choosing digital marketing as a career path can be difficult and at the same time very confusing. Digital marketing can seem complex and confusing at first, but with the right direction it can be much easier and more fun to learn, and that’s what we do at IIDE.
So if you are someone who wants to become a job-ready digital marketer then we suggest you opt for IIDE’s MBA Level Post Graduation Programme in Digital Marketing. It is the perfect place for anyone who wants to start a career in digital marketing. In this postgraduate program, you will get high-quality learning materials with amazing placement opportunities. The skills and knowledge you gain from this program can serve as building blocks for your career.
That’s it, folks! We hope our blog on digital marketing salary in Sharjah will help you make the right decisions. If you have any questions related to digital marketing, let us know in the comment section below. Happy reading!