Digital Marketing Salary in Bogor: All the Required Insights you’d need

Eager to know how much a digital marketer makes in Bogor? What is the highest salary package a digital marketer gets? You’ll find all the required insights on Digital Marketing Salary in Bogor. But, first, let’s see why Digital Marketing is essential for businesses.

The world is witnessing an expeditious shoot-up in internet and smartphone users. As per the report published by Statista Research Department, In April 2022 there were more than five billion internet users worldwide, which is 63.1 per cent of the global population. Of this total, 4.7 billion or 59 per cent of the world’s population were social media users.

Over the past two decades, digital technology has spread globally like wildfire. In today’s time, consumers spend fewer hours in brick-and-mortar stores but more on internet and smartphone usage, therefore most companies’ entire business is majorly dependent on the growth of digital technology, and thus the scope of digital marketing has grown a step further. 

(Source: GlassDoor)

Marketing is one of those business factors that is primarily affected by digitisation. With the scope of digital marketing, digital marketing jobs and digital marketing salary have also seen escalation.

Numerous digital channels allow brands to communicate with their target audience using various communication methods. Some brands intend to reach a specific target audience, whereas others intend to reach as many people as possible. It is crucial to know the advantages of digital marketing that it provides to flourish businesses and brands, which are as follows- 

1. Reaching and targeting the right audience
2. Real-Time Monitoring 
3. Data-driven marketing
4. Result-oriented/High ROI
5. Better measurability
6. High engagement 
7. Improved efficiency

Factors Affecting Digital Marketing Salary

(Source: IIDE.com)

Work Experience, certifications, skills, location etc. are some of the factors that affect the digital marketing salary in Bogor. Come, let’s have a look at these factors in brief. 

 

• Work Experience:

Digital marketers with more experience will obviously earn more than those with less experience. Work experience plays a major role in determining the digital marketing salary in Bogor. In this ecosystem of digital marketing, work experience is not just measured in years. 

The longer you work in this field, you get equipped with a lot of skills with which you would expect a good salary. It means gaining experience in a specific industry, or with specific tools and skills. 

The more years you have worked in digital marketing, the more you can expect in your salary. So if you have decent work experience then you can expect your industry to offer you a high salary based on what you’ve learned alongside working. 

• Certifications:

Certifications are proof that recognizes and validates your knowledge and expertise. Certifications in digital marketing help to demonstrate your skills and your potential to employers, and if it’s from a reputed provider it’ll be the cherry on the top. Certificates help you find jobs with employers you want to work for or showcase your abilities.

Certifications, especially from reputed digital marketing institutes, add credibility to your resume.

Earning a certificate in digital marketing shows employers that you have a clear-cut understanding of the core concepts of digital marketing. So, make sure that get your certification from a reputed institute or university as it will help in getting you a good salary and it also put positive impacts on the employer as well.

 

• Location:

The digital marketing industry works online, so a large part of what you do can be taken care of remotely. But your employer’s country of residence will impact how much you get in hand.  Location is one of the major factors that affect the salary of digital marketers in Indonesia altogether. 

In the Digital marketing industry, the employees working in Tier 1 or Tier 2 cities will earn more than the employees working in Tier 3 cities. So, if you are one of those who is looking for a job in the digital marketing industry then make sure to secure a job in Tier 1 or Tier 2  cities. For example, the digital marketing salary in Jakarta will be more than that in Bitung and Dumai.

• Skills:

Skillset is another major factor that affects digital marketing salary in Bogor, as skills make you feel more confident during interviews. Skills also make your resumes, cover letters and job applications strong.  A candidate with more skills is seen positively by employers and that candidate has a high chance of getting a job. Digital marketing in Bogor requires both hard and soft skills. Digital marketers with more skills make more money than those with fewer skills. 

Some core digital marketing skills that every digital marketer should be equipped with to get a high salary are as follows-

1. Google Adwords and PPC
2. Conversion Rate Optimization
3. Marketing automation
4. Influencer Marketing
5. Creative and Analytical Abilities
6. Powerpoint Design
7. Email Marketing
8. Excel
9. WordPress
10. Social Paid Advertising 
11. Search Engine Optimization
12. Writing and Editing

 

• Size of the company:

The larger the company you will work in, the higher salary you will get in hand. The advantage of a large company is that it may provide you with endless opportunities for advancement. But to get noticed among a large number of employees you have to work hard. The size of the company is a crucial factor in deciding the salary you will get. Mostly the larger companies have a good reputation in the market so they pay you more.

But if you are a fresher then it’s recommended you first work in a smaller agency first and gain experience.

For example, a Digital Marketing manager in a big company will get paid more than the same position in a small company.

• Job Title:

In the digital marketing industry job titles hold a lot of weight. The higher the position is in an organization, the more responsibilities you will have as an employee. This factor reflects your seniority and the responsibility you have in an organization. If you are in a senior-level position, you will earn more than one at the junior level.

Some most popular job titles in digital marketing are as follows-

1. SEO Specialist
2. Digital marketing manager
3. Growth marketing manager
4. Brand Manager
5. Social Media Manager
6. Digital Advertising Manager
7. Conversion Rate Optimization Specialist
8. Graphic Designer
9. Copywriter
10. Web Designer
11. PPC Specialist
12. Performance Marketer
13. Search Engine Optimisation Executive

 

• Credibility: 

Generating credibility is an important factor in the digital marketing ecosystem. A candidate with high credibility always has a high chance of getting a job. Publishing content that engages your audience and solves their problems makes you more valuable. You can demand a higher salary by making yourself credible, reputed, and valuable. You need to focus on word-of-mouth marketing to build a solid image and to build your target audience’s trust. 

To build your online reputation and generate your credibility here are some tactics- First, you have to get a specialist endorsement, then make sure you have published reviews of the customers, be transparent about the pricing, answer the question proactively, and always be super active on social media. 

• Educational Background:

While there’s no specific educational qualification that’s required to be a digital marketer in today’s age, a minimum bachelor’s degree is preferred, according to LinkedIn. The degree can be of any discipline, with streams such as Media Studies, Journalism and Mass Communication, Business Administration, and even Engineering, giving out the most number of budding digital marketers in recent years. 

Many digital marketing professionals in today’s era even start their career without a college degree, by simply doing specialized courses on Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Data Analytics, and much more. So the possibilities are endless!

 

Digital Marketing Salary Trends in 2023

 

• Digital Marketing Specialist:

A digital marketing specialist is responsible for creating and executing digital marketing campaigns, developing visual assets for marketing campaigns, conducting marketing research etc. 

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company’s services and products. This role requires a thorough knowledge of the company’s products and market goals. Expertise in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures is also appreciated for this role. Marketing specialists rely on judgment in planning and experience to accomplish identified goals. 

The estimated pay for a digital marketing specialist is IDR 20,561,936 per month in the Bogor area, with an average salary of IDR 6,828,425 per month.

               (Source: Glassdoor)

 

• Digital Marketing Manager:

Digital marketing manager is responsible for maintaining the digital presence across all digital media channels, measuring and reporting the performance of all digital marketing campaigns, brainstorming new growth strategies etc. They collaborate closely with the community and social media managers, as well as the head of marketing to ensure that messaging is aligned and tasks are distributed among the right people. 

Within a small startup, the digital marketing manager is likely to create the overall strategy, plan the timeline of its execution, implement each part, and report on the success of the campaign when it’s over. They work closely with the rest of the marketing team, the digital marketing managers are expected to collaborate with content production teams, like copywriters, graphic designers, videographers and video editors and work on strategy and planning with members of the business and sales teams to ensure that targets are aligned and met.  

Digital marketing manager in Bogor typically earns around IDR 17,400,000 per month. Digital marketing manager salary ranges from IDR 9,410,000 to IDR 26,300,000.

(Source: Salaryexplorer)

 

• Social Media Specialist:

Social media specialists are responsible for planning and implementing social media strategies in order to increase brand awareness, developing and managing social media content etc. They are also responsible for creating strategies and campaigns employing paid and organic marketing techniques. 

This includes posting valuable content, overseeing social media audits, crafting ad campaigns and publishing sponsored posts. Knowledge of digital scheduling tools, influencer marketing, analytics programs, and the business accounts of major social networks is a must in this role. 

Social media specialists in Bogor typically earn about IDR 12,300,000 per month. Social media specialist salary in Bogor ranges from IDR 6,020,000 to IDR 19,200,000. 

(Source: Salaryexplorer)

• SEO Manager:

SEO managers are responsible for developing and executing the SEO strategies, managing the SEO executive team, working closely with social media and PPC teams to optimize campaigns etc. The SEO manager works with the SEO specialist to identify industry keywords, monitor search engine algorithms, analyze content, study the SEO strategies of competitors, and schedule optimized content. Thorough knowledge of Google Analytics is required in this job profile.

A technical SEO specialist monitors consumer search trends, changes to search engine algorithms, and their competitor’s content output. When successful, the right SEO strategy can help companies reach the right audiences and boost overall company growth. 

The SEO Managers in Bogor typically earn about IDR 14,700,000 per month. SEO Manager salary in Bogor ranges from IDR 7,070,000 to IDR 23,100,000.

 

(Source: Salaryexplorer)

 

• Content Marketing Strategist:

The Content Marketing Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, they oversee and execute the strategy from start to end. 

Content marketing strategists are responsible for developing content strategies to reach the target audience and completing marketing goals, creating content like text, images, videos for promoting products etc. The Content Marketing Strategist in Bogor typically earns about IDR 13,500,000 per month on average. It ranges from IDR 6,730,000 to IDR 20,900,000 altogether. 

 

(Source- Salaryexplorer)

 

• Advertising Manager:

An advertising manager develops, implements, and manages a company’s advertising strategy, both from a business, sales, and technical perspective. They also spend substantial amounts of time negotiating agreements with outside sales representatives and are responsible for managing the development of sales materials, including media kits.

Often, an advertising manager serves as a liaison between the client requiring the advertising and an advertising or promotion agency that develops and places the ads. In larger organizations with an extensive advertising department, different advertising managers may oversee in-house accounts and creative and media services departments.

 Key Advertising Manager Tasks –

1. Identifying advertising objectives
2. Developing an advertising strategy
3. Targeting markets that need to be reached to satisfy client demand
4. Managing all advertising efforts
5. Managing an entire advertising department, when necessary
6. Developing advertising plans for both traditional and digital outlets
7. Overseeing the implementation of all media outlet plans
8. Meeting with clients to provide marketing and technical advice
9. Input in hiring advertising, promotion, and marketing staff 
10. Overseeing the daily activity of advertising, promotion, and marketing staff

The Advertising Manager in Bogor typically earns about IDR 20,100,000 per month. Advertising manager salaries in Bogor range from IDR 9,850,000 to IDR 31,400,000.

(Source- Salaryexplorer)

 

• Media Planner:

The media planner work within advertising agencies or media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms. They use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They have to apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.

Their main focus is to orchestrate the placement of their client’s advertising copy into various media venues that maximize advertising reach toward the client’s target audience. These venues include television, internet, radio, billboards, print, and direct mail.

The Media Planner in Bogor typically earns about IDR 10,500,000 per month. Media Planner salaries in Bogor range from IDR 5,570,000 to IDR 16,000,000.

(Source- Salaryexplorer)

• Digital Marketing Executive:

The Digital Marketing Executive are responsible for running various marketing campaigns over various platforms, allocating the budgets and timelines for each campaign and execution of these campaigns. The executives will also need to analyse the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus.

Key Roles and Responsibilities of Digital Marketing Executive – 

1. Assist the team in the development of the overall digital marketing strategy
2. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
3. Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
4. Manage the creation of relevant and engaging digital content for publishing on various digital platforms
5. Manage social media marketing campaigns
6. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
7. Manage SEO campaigns
8. Set up conversion, pixel, and event tracking on the website and across various digital platforms
9. Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions
10. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
11. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team

The Digital Marketing Executive in Bogor typically earns about IDR 17,800,000 per month. Digital Marketing Executive salaries in Bogor range from IDR 9,260,000 to IDR 27,300,000.

(Source- Salaryexplorer)

 

•  PPC Campaign Manager:

The PPC Campaign Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key PPC Campaign Manager roles- 

1. Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.
2. Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
3. Manage the creation of large keyword lists.
4. Provide creative copy suggestions and graphical ad templates.
5. Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
6. Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
7. Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
8. Provide oversight, manage, and be able to generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.
9. Keep pace with search engine and PPC industry trends and developments.
10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
11. Monitor and evaluate search results and performance across the major search channels.
12. Communication with team and management on project development, timelines, and results.
13. Provide oversight and work closely with the other team members to meet client goals.

A PPC Campaign Manager working in Bogor typically earns around IDR 153,600,700  per year, ranging from the lowest average salary of about IDR 79,921,300 to the highest average salary of IDR 235,200,900.

(Source- World salaries)

• Content Strategist:

A content strategist plans, manages, and executes a brand’s content strategy across various marketing channels.

Key responsibilities of a content strategist –

1. Conducting audience research and studying available data to understand what new content to produce and why
2. Planning content ideas that tie into business goals and target audience needs
3. Maintaining content production consistency by developing content value propositions, style guides, accessibility guidelines, and related templates
4. Creating and maintaining a content workflow and editorial calendar for streamlined content production
5. Distributing content and gathering feedback through various channels such as social media
6. Reporting on content data metrics showing its performance
7. Repurposing and refreshing content to offer maximum value to your audience and gain the best ROI from each piece

A content strategist’s average salary in Bogor is around IDR 297,508,124. The average hourly salary of a content strategist is about IDR 143,033.

(Source: Erieri)

Where can you learn Digital Marketing?

As digital marketing jobs are increasing in Bogor and the rest of the world, employers are looking for certified digital marketing experts from reputed digital marketing institutes.

So if you are passionate about building your career in the digital marketing industry and if you can invest your valuable time and money in mastering digital marketing skills you can expect a higher salary when applying for digital marketing jobs in Bogor. 

IIDE’s advanced digital marketing course will teach you A-Z of digital marketing along with industry-relevant training in less than 4 months.

What’s unique about IIDE’s digital marketing course is that they help you with education, skill training and placement as well.

Key Highlights of the Course –

•    100+ Hours of Live Class
•    50+ Hours of Videos
•    1-on-1 Mentoring Sessions
•    20+ Industry Tools Mastery

•    In-Class Live Presentations
•    7+ Live Projects & Practice Assignments
•    100% Placement Assistance
•    Resume & Interview Training

IIDE’s student reviews- 

                                                                   

 

                                                   

FAQs or Frequently Asked Questions

Q. Is digital marketing a good career in Bogor?
Ans. Yes, digital marketing is a fantastic career in Bogor. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is the scope of digital marketing in Bogor?
Ans. As discussed above, the scope of digital marketing is immense and looks promising for years to come, in Bogor. So, now might be the best time to upskill yourself with relevant skills and courses and start working accordingly.

Q. How long is a digital marketing course?
Ans. While it depends on the type of course, most courses with practical knowledge and implementation would take somewhere around 3-4 months.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience.

Q. Is Excel required for digital marketing?
Ans. Yes, every digital marketer must have Excel skills for data presentation. 

 

Conclusion

Cool! So now we have provided you with all the right insights on the digital marketing salary in Bogor. With the rise in internet and social media users, there are a lot of digital marketing jobs in Bogor, and those who learn digital marketing now will benefit for years to come.

Moreover, one of the best institutes among many to provide quality digital marketing courses is IIDE, which offers many courses including online courses also. If you wish to learn any particular concept of digital marketing and monetize on the same, you can even check out IIDE’s Short-Term Certification Courses. You can even check out our blogs, for more insightful content like this. 

At last, we hope you enjoyed reading this blog on digital marketing salary in Bogor. If you have any suggestions or doubts, feel free to let us know in the comment section below.