Know in detail about the digital marketing salary in Banjarmasin

Updated on: May 31, 2023

Want to know about Digital Marketing Salary in Banjarmasin? Do you also want to have a career in digital marketing?  Do you also want to work in the digital marketing industry and learn more about it?

Digital marketing is the promotion of products through electronic media. Marketers are able to find out what is going on in the minds of the consumers. They then keep on repeating the product to put it in the mind of the viewer until the person is ready to buy, and the sale is made. Along with being affordable, it allows you to reach a larger audience, which is very important when you are starting out.

For small businesses, digital marketing helps them connect to the customers directly without any middleman (IIDE). Digital marketing is extremely essential in today’s day and age. It helps focus on targeted audiences with a global reach, unlike traditional marketing. Digital transformation puts technology at the core of the business strategy.

This approach can reduce operating expenses and inefficiency. It could even change the course of your business. With a unified model across business and technology, it’s easier to achieve future ambitions. 

The average salary for Digital Marketing is $5371115 per year in Indonesia. While the lowest salary for Digital Marketing in Indonesia is IDR 2,893,573 per month, and the highest salary for Digital Marketing in Indonesia is IDR 10,142,625 per month. (Glassdoor). 

Today’s marketing strategy completely depends on Digital Marketing.

  1. An increase in the number of sales results in increases in revenue.
  2. It helps you brand your company.
  3. Easy to get familiar with the marketing channels.
  4. Digital Marketing helps to build a better relationship with your customers/prospects.
  5. Better ROI (Return of Investment).
  6. Has wide and dynamic career opportunities.
  7. It helps your company to appear on Search Engine Result Pages (SERP).

Banjarmasin is a city in South Kalimantan, Indonesia. It was the capital of the province until 15 February 2022. The city is located on a delta island near the junction of the Barito and Martapura rivers. Thus, it will be great to be crowned with digital marketing skills in this wonderful metropolis to get a higher paid salary.

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary In Banjarmasin:

The digital marketing salary you can command depends on a range of factors, such as educational qualification, experience, skills, and location. Let’s explore each of these factors:

1. Your Educational Background

For most marketing roles, a bachelor’s degree in business, advertising, communications, or journalism might be enough, however in some digital marketing jobs, having a graduate degree, or certifications in high-priority skills leads to a higher salary.  Several marketers even begin their careers even without a formal college education. However, additional qualifications in digital marketing will help you command a better salary.

Specialized courses in specific digital marketing areas—such as search engine optimization (SEO), search engine marketing (SEM), and data analytics—can accelerate your career and help you negotiate for a higher salary. However, later in your career, your salary will depend upon your work experience as well as your performance in the digital marketing industry.

2. Experience

Experience plays a very important role in how much you’ll earn from a job. The more years of experience you’ll have in this industry, the more salary you will earn from a digital marketing job. The longer you have worked at a job, the more productive you will become, and this is the reason experienced employees usually earn more than freshers. However, in the digital marketing industry, it’s not just about experience in one particular field.

There are various fields in digital marketing and if you’ll have experience in more than one field of digital marketing then you’ll easily earn more in this ever-growing.(IIDE).  Experience may include employment, contract or freelance work, or even marketing your own business. On average, a digital marketing specialist earns $52,000, a mid-level digital marketing manager earns $70,000, and a senior-level digital marketing director earns $105,000.

3. Skills

Digital marketing requires a variety of hard and soft skills, which range from link building and technical SEO to strong communication and interpersonal skills. Some of the most in-demand digital marketing skills include: copywriting, search engine optimization, social media marketing, project management, audience building, data analysis, search engine marketing, and pay-per-click (PPC) analysis are examples of such skills.

That has a significant impact on your salary, especially if you are in an earlier phase of your career. If you want to equip your experience with those skills, then you should check out IIDE’s short-term certificate courses.

4. Location

Location played a vital role in determining what will be your earning as a digital marketer. For instance: Banjarmasin is just a city in South Kalimantan, Indonesia. You can’t compare your earnings in Banjarmasin and those that are working in Jakarta. For more clarification, a digital marketing manager in the San Francisco Bay Area typically earns an average of $67,500, while the same role pays only $60,000 in Houston and Minneapolis.

However, it is also important to note that remote work is becoming more commonplace, which is reflected in those salaries too.

5. Organization You Work For:

Salaries will vary depending on a company’s size, marketing budget, and business goals. For example, Glassdoor estimates that companies like Amazon, Cisco Systems, and Disney offer digital marketing managers salaries above $100,000, while nonprofits like the YMCA and United Way offer salaries around $50,000 or $60,000. Similarly, the industry you work in will impact your salary range.

For example, Glassdoor reports that a digital marketing manager in aerospace and defense can make $111,290, while a digital marketing manager in education can make $98,350. (Coursera).

6. Job titles or roles

As an industry, digital marketing is new and constantly evolving in comparison to traditional industries. Hence, the job titles and corresponding digital marketing salary packages for this field of work don’t subscribe to rigid standards. Not only are the roles more fluid but they are also governed by dynamic Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs). 

In simple terms, we can say: The bigger position or title you have in an organization, the more responsibility you will have as an employee. And the more responsibilities you have, the more salary you will earn. If you are in a senior position in an organization, then you will definitely earn more salary than someone who is in a junior position in the same organization.

For example, a digital marketing manager’s salary will always be higher than that of a digital marketing executive, as a digital marketing manager will have more responsibility than a digital marketing executive.

Digital Marketing Salary Trends in Banjarmasin:


An SEO Manager researches, analyzes, and identifies opportunities to improve a website’s ranking on search engines like Google, Bing, and Yahoo. There are two kinds of SEO: on-page and off-page. An on-page SEO specialist researches keywords, ensures that content is optimized for search engines, publishes content, and tracks performance. The off-page SEO specialist creates backlinks and identifies opportunities for guest posting. Depending on the size of the organization, one person might do both of these tasks.

Required Skills
The SEO Manager is a technical role, requiring skills such as:

  • Identifying keywords
  • Understand competitor strategy
  • Analytics skills for reporting, presentation, and strategizing
  • Proficiency in SEO tools such as Ah refs, SEMrush, Google Search Console, etc. 

Since SEO is a relatively new field, the pay scale can vary, depending on experience and skill set. The average salary of an SEO specialist is $52,000. You can earn around $80,538 yearly as an SEO manager. Depending on your location, New York is one of the top cities to work as an SEO specialist, where you can earn about 19% more than the national average. This is followed by Dallas, which offers 7.5% more than the national average. 

2. Social Media Marketers

A social media specialist increases brand awareness by developing and executing creative digital content for the company’s various social media platforms. They maintain a social media calendar, create social content, write copy, publish updates, respond to reader comments, and evaluate their performance. 

Required Skills 
A social media specialist needs to understand the social media landscape. This entails tracking new upgrades to platforms, monitoring viral trends, understanding audience expectations, and leveraging all of this in real time. To do this, a social media specialist needs to be skilled at:

  • Writing
  • Design
  • Video creation and editing
  • Social media scheduling and publishing Analytics

A social media specialist earns a salary of about $50,308. With experience, a social media marketing manager can earn $58,016. Though, it differs based on your location and your country’s current 

3. Digital Marketing Specialist 

A digital marketing specialist develops, manages, and oversees digital marketing campaigns. A digital marketing specialist is also responsible for running advertising campaigns, managing social media, executing content strategy, tracking performance, and optimizing results. Often, they also manage budgets and teams too.

Required Skills
A digital marketing specialist is typically in charge of coordinating and liaising between different specialists. They work closely with SEO/SEM specialists, writers, editors, and social media strategists to execute campaigns. To do this, they need the following skills: 

  • A foundational understanding of each digital marketing function
  • Business acumen to develop strategies
  • Research skills to perform competitor analysis etc.
  • Analytical skills to measure performance conducts A/B tests, etc.
  • Interpersonal skills such as logical reasoning, communication, problem-solving, collaboration, etc. 

A digital marketing specialist makes an average salary of $52,831. With specialized skills and experience, you can command higher salaries. For instance, when digital marketing specialist moves to a managerial role, they typically earn a salary of $75,230. Based on their location, Los Angeles and Seattle are the highest paying cities in America, as they pay 16% more than the national average. New York City follows closely, at 14% above the national average.

4. Search Engine Marketing

An SEM specialist manages and implements paid search, display, social, and other marketing campaigns. Their primary role is to ensure the success of advertising campaigns. Each day, they research keywords, design campaigns, write copy, create visuals, strategize campaigns, execute them, monitor performance, and optimize their campaigns. Depending on seniority, they might also manage budgets and teams.

Required Skills
Key skills needed for an SEM specialist include:

  • Knowledge of search and display advertising
  • Understanding of online advertising models like pay-per-click (PPC), social media advertising, and influencer engagement
  • Ability to manage budgets effectively
  • Analytics and reporting skills

An SEM specialist makes an average salary of $54,984. An SEM manager with a few years of experience can expect to make $76,429 per year globally, however, it differs based on the location and the country’s currency. 

5. Content Strategist 

A content strategist plans, designs, and executes content strategies. This could be text content (like blogs and white papers), visuals (like infographics), audio (such as podcasts), or video content. While they needn’t be skilled in all these forms of content, it’s expected that they’re an expert in one or two. However, the primary responsibility of a content strategist is to create the content calendar, plan, and schedule content, monitor performance, and optimize.

Required Skills
A content strategist needs to be a creative person with the ability to execute content. For this, they need to have digital marketing skills in:

  • Writing, design, and video production
  • Content management tools like WordPress and Squarespace
  • Web and mobile analytics using tools like Google Analytics
  • Collaboration and problem-solving Attention to detail

A content strategist earns an average salary of $70,215. A senior content strategist earns around $96,047 annually. Based on location.

6. Copywriting 

Copywriting is one of the most in-demand digital marketing skills to have in today’s digital world. A copywriter’s job is to write clear and concise copy for ads, publications, and websites that can inform as well as engage the target audiences. They write clear and compelling copies for various marketing mediums such as ads, social media posts, blog posts, and newsletters. They are responsible for producing engaging as well as straightforward content that can be adapted into various advertising channels such as websites or print ads.

Key Responsibility of a Copywriter:

  • Conducting thorough research 
  • Working with creative professionals
  • Building marketing projects and campaigns
  • Writing a clear and attractive copy that has a distinct voice
  • Editing and proofreading copy as needed
  • Using various SEO principles to maximize copy’s reach

Where can you learn Digital Marketing Skills in Banjarmasin?

The demand for digital marketers is increasing in today’s connected marketplace. It is undoubtedly one of the most profitable careers out there. With such increasing demand. The way Digital Marketing has changed the game of how businesses reach their audiences and market to them, it is not surprising that the need for skilled digital marketing professionals is on the rise. I suggested IIDE Digital marketing courses for you. 

Among the courses of IIDE:

  1. Marketing Automation
  2. Video Production and Marketing
  3. Paid Media Specialist
  4. Content Marketing Specialist
  5. Analytics
  6. SEO
  7. Copywriting
  8. Email-Marketing:
  9. Website Development
  10. PPC (Pay-Per-click)/ Google Ads
  11. Design Fundamentals


Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

  1. Is digital marketing easy?

ANS: Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

  1. Is digital marketing a high-paying job?

ANS: As for an executive-level position, the highest salary in digital marketing is approximately INR 5,00,000. Wherein for the manager’s role, the average highest salary is INR 10,00,000. Although these numbers are highly dependent on the expertise you possess, your experience in the industry, and the size of the company.

  1. Is digital marketing a good career?

ANS: Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.

  1. Is there a future in digital marketing?

ANS: The future generation will grow up in this digital era, accustomed to doing everything online. In order to be able to cater to these future customers, organizations and businesses need to make digital marketing efforts today.

  1. What is the scope of digital marketing?

ANS: The Scope of Digital Marketing: Social Media and Beyond.
Companies leverage social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns. B2B: To generate leads, B2B marketers are active on social media platforms like LinkedIn and Twitter.


Superb! By the end of this blog, we are fully aware of digital marketing salary trends in 2023, factors affecting digital marketing salary, and where to acquire digital marketing skills, all in a specific location,.e, e.g. Banjarmasin.  Like was, we knew that digital marketing skills are in high demand because of the large quantity of its salary. It will be a very wise decision to join IIDE digital marketing, to get what it takes to be among the notable digital marketers in your locality. 

That’s all for this blog we hope you enjoyed reading it, to get more vital knowledge on digital marketing salaries read more on the 2022 Top 11 highest digital marketing skills at IIDE

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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