The legal profession in India is large and dynamic, with a sharp increase in the number of law firms expected in 2023. The COVID-19 pandemic has accelerated the industry’s digital transformation, with many businesses moving to a largely digital route.
During the pandemic, law firms relied on digital technologies to generate income and facilitate routine activities from marketing to business operations. Digital marketing has drastically changed how businesses operate, and law firms now have a significant opportunity to expand and reach new markets.
So if you are planning to expand your law firm, then “Digital Marketing” is one of the best options for you.
In this blog, we will specifically discuss the meaning of digital marketing and the benefits of digital marketing for law firms.
So, without any delay let’s understand what digital marketing means.
What is Digital Marketing?
Digital Marketing is the process through which you can promote your products and services through online digital channels such as websites, social media, etc.
With the world moving forward with a technological revolution, the Global Digital Advertising and Marketing Market is expected to reach $786.2 Billion by the year 2026. (GlobeNewswire)
With this technological revolution, law firms can reach their potential clients through different aspects of digital marketing like email marketing, paid ads and generate leads by providing informative content through social media platforms like Instagram and Facebook, etc.
There are many different types of digital marketing strategies that you can use to do the same and promote your business. Some of them are –
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Google Ads
- Online Reputation Management
If you want to make optimum use of each channel, it is crucial for you to have a comprehensive understanding of each aspect to form a strong digital marketing strategy for your business.
If you want to gain a comprehensive understanding of each aspect of digital marketing, we recommend you check our online digital marketing course, which is led by industry experts and professionals. It’s a great way to upskill yourself and understand how businesses work practically.
Let’s now look at how digital marketing benefits law firms and is helping them reach a wider set of audiences.
Top 8 Benefits of Digital Marketing for Law firms – Everything you need to know
Many of you might have some doubts like “How does digital marketing benefit law firms?” and most importantly “Why is digital marketing important for law firms?”.
So these benefits are the answers to all your questions –
1. Helps you target the right audience
Law firms often use the traditional route of advertising. Digital marketing makes it easy to reach out to your potential customers through detailed segmentation. By spending the right amount on advertising, businesses can generate good revenue. With less cost, businesses can expect a higher return on investment. In short, digital marketing helps you target the right people at the right time.
Also Read: Find the Right Target Audience on Facebook
2. Helps build customer trust
“Trust” plays an important role when people consider opting for legal services. Many clients depend on metrics like client testimonials and the firm’s track record in the industry to take a decision. With the help of digital marketing, a firm can build a website displaying its achievements to gauge the attention of audiences.
For example, Trilegal India, one of the biggest law firms in India has a website showcasing its different achievements throughout the years.
(Source: Trilegal India)
3. Helps Create Awareness
With the growing number of law firms, marketing your businesses is crucial to help you build your client base. Through the use of social media marketing, many law firms and lawyers have reached out to large masses by providing insightful content in the form of reels and YouTube shorts.
Through this strategy, businesses can display their expertise and skill set which in turn can help to increase engagement and brand awareness.
Take a look at this example, Lawgical Connect is a social media account that provides insightful content regarding laws. The number of views and engagement is high, proving the fact that digital marketing can help law businesses.
(Source: Lawgical Connect’s Instagram)
4. Helps you increase conversion rate
Conversion rate refers to the percentage of visitors who take action on your website. Additionally, implementing digital marketing strategies can help law firms to boost their conversion rate. If your business does not have a website, you are losing out on potential customers who have high intent.
Websites can assist you in acquiring new clients. When your website starts generating more traffic, search engines will push your website to the top of the SERP, whenever a potential client is looking for a legal service.
5. Higher ROI at Lower Cost
The main motive of a law firm is to generate more clients with minimal cost. Many law firms often resist marketing their service, which can be one of the reasons why many law firms in India have a small client base. Large law firms leverage the power of social media, which in turn is helping them to expand their clientele.
Digital marketing helps businesses to reduce any additional costs of promoting their products and services. Additionally, it has been shown that traditional marketing is more expensive than digital marketing.
Hiring a digital marketing agency can be expensive. So to kick-start your journey in digital marketing, you can conduct digital marketing in-house. It is easy to learn digital marketing skills with the right mentors and trainers who have had practical exposure in this field for many years like IIDE.
6. Helps you outdo competitors
With the growing number of law firms in India, there is huge competition among firms. Many large firms are able to gauge the attention of clients through advertising while small law firms suffer. Many law firms are not able to compete with big firms and companies due to a lack of funds and resources.
But if these law firms adopt digital marketing strategies, they can generate clients at a lower cost.
7. Helps Efficient Tracking of Campaigns
Law firms often adopt traditional marketing techniques, but in doing so keeping a track of how many people saw the ad or approached your business through the ad can be difficult. But in the case of digital marketing, you can efficiently track how many people saw your ad, and which demographic visited your website through these ad campaigns.
It can also help you determine how many people showed interest in your product as well. You can analyse your target audience in-depth. Using tools like google ads can help you make an effective ad campaign which in turn can help you reach your target audience whenever they are looking to opt for a legal service.
Recommended Read: Quick Guide for Digital Marketing Reports
8. Global Reach
The operations of law firms are restricted to their local regions. Through digital marketing, lawyers/ advocates can consult people all over the world.
Digital marketing can help break this geographical barrier and allow you to expand your business globally. This can be executed anytime by just sitting in your office within your city.
With the help of segmentation, you can reach out to a specific demographic that you want to target, instead of targeting the masses. Through this strategy, your businesses will be able to save costs with an efficient marketing strategy in place.
How Can You Integrate Digital Marketing In Your Law Firm?
These are the exact reasons why having a digital marketing strategy is essential for your law firm!
Digital Marketing has an impact on every type of business and almost every business from different sectors have adopted digital marketing strategies to expand their business. It has become more of a necessity.
Hiring a digital marketing agency may not be very good for your pockets and hence we recommend you do in-house digital marketing at the start. Here’s a video that can help you kickstart your digital marketing strategy –
However, there is another option if you prefer a more expert and solution-based strategy.
IIDE offers specialised digital marketing corporate training that is created by specialists in the field and catered to your needs and requirements for every type of organisation. Our curriculum has aided several businesses in developing their digital marketing strategies and achieving their marketing goals, including Asian Paints, Abbott, Mahindra & Mahindra, Social Kinnect, and many more.
However, we do understand if you decide against going down this path and instead wish to engage with digital marketing experts to handle the task. You can choose a candidate from our pool of highly qualified professionals to work with us.
With the growing number of law firms around the world, catering to a global audience can help you expand your business. Amidst the competition, having a strong digital marketing strategy will help you stand out.
Let us know if you have any queries in the comments section below.