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Looking for digital marketing courses in Midrand in 2024? In this blog, we have penned down the top 5 Digital Marketing Courses in Midrand, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills.
What is digital marketing? Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods towards digital marketing and curating impactful strategies to attract a wider audience.
Digital marketing industry around he world is expected to reach $807 billion in the year 2026.
Have a look at the number of digital marketing jobs available in Midrand.
Source: indeed.com
The number is skyrocketing! A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Types of Digital Marketing Courses in Midrand
Offline Courses:
If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.
If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.
Recommended for: Fresh graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Midrand provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Midrand are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Midrand for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Midrand with placements in detail.
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 31, 2024
Listen to this blog
List of Top 5 Digital Marketing Courses in Midrand
Here’s an overview of the top 5 digital marketing courses in Midrand, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.7 (1,147 reviews) |
| Digital Business Academy | 3 Days | 5 (1 review) |
| Digital School of Marketing | 3 to 4 Months | 4.9 (230 reviews) |
| University of Witwatersrand | 14 Weeks | 4.5 (2,103 reviews) |
| Oakfields College | 12 Weeks | 4.4 (31 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses across the world. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| No | Yes | |
| No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course | Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Digital Business Academy
Digital Business Academy was founded in 2012 to equip young individuals for a digital future. The academy has trained over 3500 professionals from over 250 companies and is one of the most sought-after institutes in the city.
The expert trainers make use of the latest research, case studies, techniques, and tools to help their students improve their digital experiences, learning, and exposure. They also provide a wide range of customized learning programs and solutions to help improve and advance digital skills.
Have a look at their digital marketing course structure.
Course Syllabus
- Introduction to Digital Marketing
- Website Optimisation
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Paid Search using Google Ads
- Display & Video Advertising
- Email Marketing
- Digital Analytics
- Digital Marketing Strategy
Course Highlights
- Face to Face Training and Learning Programmes
- Customized Knowledge Programmes and Solutions
- Interactive Discussions and Practical Demonstrations
- Latest Techniques & Tools
- Use of Advanced Research and Case Studies to Provide Students With Practical Exposure
- Learning to Integrate Digital Tactics and Techniques Into Marketing Campaigns
- Learning to Measure Real-Time Results of Digital Policies.
- 100% Transformation in Your Desired Field.
| Course Benefits Matrix | Digital Business Academy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more details on the placement.
Course Duration and Fees
The digital marketing course is taught over 3 days via live online classes. To learn about their fees, kindly contact the institute using the contact information given below.
Course Review
The training institute has 1 Google review with a rating of 5.
Culture
Contact Details
Phone Number: +27 10 035 2530
Address: The Business Exchange Rosebank, 195 Jan Smuts Avenue, Rosebank 2196.
Email ID: [email protected]
3. Digital School of Marketing
The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa.
The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.
Course Syllabus
- WordPress
- Search Engine Optimisation
- Pay-Per-Click (PPC)
- Social Media Marketing Management
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
- Digital Copywriting
- Content Marketing
- Marketing Management
Course Highlights
- Slides With Digital Marketing Information About Each Module and Subject
- Infographics Designed Specifically Learning Outcomes
- Videos Designed Specifically for the Learning Programme
- Downloadable Ebooks of Every Lesson
- Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
- Formative Assessments, Multiple Choice Questions, and Summative Assessments
| Course Benefits Matrix | DSM |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more details on the placement.
Course Duration and Fees
The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Review
The training institute has 230 Google reviews with a rating of 4.9.
Culture
We are unable to find any student activity pictures on their website, Kindly contact the institute for further details.
Contact Details
Phone Number: 0861428710
Email ID: [email protected]
4. University of Witwatersrand
Wits University is internationally distinguished for its excellent research and high academic standards.
Wits University is one of the Top 100 universities in Africa. They offer a wide range of short courses to students looking to upskill themselves in various disciplines.
Have a look at the digital marketing short course structure.
Course Syllabus
- Overview of the digital marketing landscape
- Integrated marketing communication
- Digital marketing strategy
- Different types of websites and website technologies
- Managing the user experience, key conversion points, and calls to action
- Introduction to mobile marketing
- Planning and executing a mobile marketing campaign
- Defining social media
- Content creation, curation, and marketing
- Online community management
- Online reputation management
- On-site and off-site search engine optimization
- Introduction to email marketing
- Generating and purchasing email databases
- Discuss the various types of paid advertising: Google Adwords, affiliate marketing, social media, paid advertising, display advertising
- Discuss the various types of digital and social media reports: Google Analytics, Google Search Console, social media insight tools
Course Highlights
- Expert trainers
- Certifications
- A holistic view of the digital marketing landscape
- Enable participants to integrate digital marketing into the traditional marketing mix
- Create effective digital marketing reports
| Course Benefits Matrix | University Of Witswatersrand |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The University offers placement assistance to its students.
Course Duration & Fees
The duration of the digital marketing course is 14 weeks and the fee is USD 784.
Course Review
The training institute has 2,103 Google reviews with a rating of 4.5.
Culture
Contact Details
Phone: +27 11 717 9503 / 9511 / 9519
Email: [email protected]
5. Oakfields College
Oakfields College started in 2006 and has since grown into a successful, multi-faceted organization. They accredit their success to the highly practical methods of teaching.
Their courses are taught by highly experienced professionals. The smaller class sizes enable them to pay individual attention to students to ensure their success.
Given below are the details of the short-term digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Course Highlights
- Leverage strategies to gain a digital competitive advantage
- Learn to increase return on investment
- Latest digital technologies, techniques, and tools
- Face-to-face lectures
- Interactive PDFs
- Local case studies
- Small group discussions
| Course Benefits Matrix | Oakfields College |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The University offers placement assistance to its students.
Course Duration and Fees
The duration of the digital marketing course is 12 weeks. The classes take place twice a week, three hours per class. To learn about the fee structure, please contact the institute using the contact information given below.
Course Review
The training institute has 31 Google reviews with a rating of 4.4.
Culture
Contact Details
Phone Number(s):
Pretoria Campus: 012 361 0416
East Rand Campus: 010 591 7314
Somerset West Campus: 021 850 0383
Learn Digital Marketing for FREE
Additional points to consider
It’s crucial to choose the right digital marketing courses in Midrand that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Midrand.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Midrand. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Midrand that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Midrand.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q1. Which is the best digital marketing course in Midrand?
As mentioned above in this blog, IIDE’s Online digital marketing course is among the top digital marketing courses in Midrandhat are available in the market.
In this advanced digital marketing course, you’ll be able to gain both theoretical as well as practical knowledge of digital marketing through pre-recorded lectures and live training sessions that are conducted by highly experienced trainers.
Q2. What are the fees for digital marketing courses in Midrand?
The cost of digital marketing courses in Midrand usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1500.
Q3. What is the eligibility for digital marketing?
The eligibility criteria for admission in digital marketing courses in Midrand are a school completion certificate for graduation and a graduation degree for PG.
Q4. Who needs a digital marketing strategy?
Any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.
Q5. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
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Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.